Christopher Copley Email & Phone Number

Washington, Dc, Us

Reston, Virgina, Us

Arlington, Va, Us

Arlington, Va, Us

Responsible for the execution of marketing strategies that support the organization’s branding, fundraising and stewardship goals; develop and lead marketing activations for both partner and organization-owned campaignsServe as liaison between frontline fundraiser team and marketing and communications team for integrated plans and activationsSupport development of pitch materials and participate in pitch meetings/ presentations to corporate partnersCoordinate with major gift donor and corporate partner marketing and communications teams and agencies on co-branded campaigns, plans, events and deliverablesLead marketing agency of record and project manage all plans and materials for activations, campaigns and fundraising effortsManage marketing specialist, special events manager and special events coordinatorReview all major gift donor and corporate partnership agreements to provide strategic marketing oversight and input

Rockville, Md, Us

Developed and implemented omnichannel marketing strategies that resulted in significant increases in lead generation, engagement and donationsSet overall marketing goals for the organization; supervised and coached channel-marketing managers for website, content, digital advertising, multimedia, email, graphic design, events and social media; developed and administered marketing operations budgetDirected the website strategy; increased pageviews by 395% (19.4 million vs. 3.9 million) in four years; directed the SEO strategist to optimize site for organic search; led the redesign process for a new website that launched Feb. 2022Served on the organization’s core strategy group focusing on health equity; lead the development of a health equity awareness campaign targeting communities most at risk for and most affected by kidney diseaseResponsible for the design, development and implementation of a brand research study to better understand customer values and perceptions; efforts resulted in a new corporate tagline and brand messaging platform; performed ongoing customer/market research to identify and capitalize on unmet market needsReported, tracked and analyzed all marketing campaigns, proving success in strategies and return on investment; directed testing strategies for creative, messaging, segmentation and placementServed as lead strategist for online giving; in collaboration with the Office of Development, increased online giving revenue by 200% in six yearsIn collaboration with cross-department teams, managed seven six-figure corporate-sponsored health education campaigns focusing on driving awareness and engagement around kidney disease and its comorbiditiesIn collaboration with the Office of Government Affairs, drove growth in AKF’s Advocacy Network; recruited more than 4,000 new advocates (a 60% growth) and garnered more than 14,000 advocacy actions in two yearsIncreased brand share of voice on social channels among brand competitors

Rockville, Md, Us

Rockville, Md, Us

Sole manager of the email program; created and launched all organizational emails (300+/year); managed segmentation, creative development, optimizations, testing and analytics; increased open rate by 30% and clickthrough rate by 53% in one yearRefined the email marketing process by gathering industry best practices and assuring that legal and privacy compliance requirements were integratedFocused on list building and analysis to increase quality and quantity of new leads; launched lead acquisition campaigns and increased email subscribers by 22% Managed Adwords, Google Grants and social advertising accounts with a budget of over $475,000 per year; set organizational benchmarks for CPC and CPA; exceeded benchmarks year over yearPioneered a monthly organizational-wide marketing planning meeting with all departments to review active campaigns and plan long term strategiesMeasured campaign results and worked with internal stakeholders frequently to demonstrate return on investment for the program and effectiveness of their active campaignsPartnered with web development internal team and vendors to optimize the website and landing pages for search, paid advertising quality score and user-experienceWorked with a graphic design firm to develop a new logo and style guide for AKF’s prevention and outreach programs

Washington, Dc, Us

Collaborated with development team members to coordinate online giving campaigns integrated with direct mail messaging; increased email fundraising by 20% in two yearsManaged donation pages and graphics for all online giving activitiesExecuted content updates for the website and worked with vendors on website template enhancementsCreated positive relationships with local and national media; oversaw efforts related to securing or responding to media attention; developed policies and procedures related to media relationsDirected the White House press team during President Obama’s day of service at Food & FriendsManaged organization’s Twitter and Facebook accounts and developed strategies to grow and engage the social media audienceManaged all agency print and digital advertising; responsible for the outreach strategies for three large special events that raised more than $1.2 million

Fairfax, Virginia, Us

Developed and implemented communications strategies to increase brand awareness and position the agency as a community resourceWrote and issued all press releases, calendar announcements and media advisories; wrote and hosted radio program through ClearChannelCreated and managed outreach strategies for over 12 programs and events including large days of service, recognition events, volunteer programs and fundraisersProduced and oversaw entire production of print and electronic publications including annual report; agency newsletters; fact sheets; flyers; brochures and mass emails

Athens, Ga, Us

Master Of Arts (M.A.), Non-Profit/Public/Organizational Management

Bachelor'S Degree, Communications