Chris Jeffrey Email & Phone Number

Gold Coast, Queensland, Australia

Australia

Reporting to the Managing Director, and an integral member of the Leadership Team, I was responsible for leading, developing, and driving the company’s digital transformation strategy and agenda to generate new revenue growth opportunities while creating best in class customer experiences. Primary responsibilities included overseeing the initiation, planning, design and delivery of all digital projects and designing end-to-end experiences that remove effort and friction for internal and external customers.

Brisbane, Australia

Reporting to the General Manager, the role focused on leading a small team to deliver all digital and mobile marketing initiatives across the business. One of the key priorities was to develop a digital strategy roadmap that took into account the impact of digital disruptors as well as emerging digital banking trends, specifically mobile

Gold Coast, Australia

Advising small and medium sized businesses on how to digitally connect and communicate with their customers more effectively, efficiently and profitably through the online channels. Reviewing existing digital assets and digital campaigns. Making and implementation recommendations to drive more traffic and optimise conversion.

Birmingham, United Kingdom

Experienced in delivering public facing websites, I have a comprehensive knowledge of everything from software development platforms to user testing techniques. Proven in managing complex projects, with excellent management skills. Developed web strategies and delivered innovative content. Excellent communication skills building strong relationships between departments all with a view to increasing business growth.

Birmingham, United Kingdom

Developing the overall digital strategy, and delivering digital innovation and development across the company and 16 brands in the UK's leading operator of restaurants and pubs. I identify, research and successfully launch new digital developments; improve the online customer experience, drive online acquisition of new customers and increase existing customer engagement and loyalty through websites, mobile applications, social media, email, and search engine optimisation.

Nationwide

Reporting to the Operations and Marketing Directors, this role focused on developing sales and marketing strategies, particularly digital, for the Innkeeper’s Lodge brand (91 hotels). The main responsibilities included identifying and implementing new sales channels, overseeing the implementation of the revenue pricing strategy to maximise sales and occupancy; and managing the eCommerce website. Managed and controlled the sales and marketing budget, and the reservations office budget totalling £1.2m p.a.

Birmingham, United Kingdom

Reporting to the retail operations director, this role focused on the effective management of all sales channels, off-line and on-line; overseeing the revenue management strategy across the hotels division. The main responsibilities included the management and development of e-commerce websites for Innkeeper’s Lodge and Holiday Inn Express, 113 hotels achieving £54m in sales; and the management of the on-line marketing and ecommerce development budgets totalling £0.8m

Responsible for the daily running and management of a central reservations contact centre handling all aspects of reservations for a national chain of budget hotels. The major responsibilities of the role included:Leading, managing and motivating a large team of reservation agents.Developing and implementing new business process to maximise the efficiency sales and quality of the contact centre.