Chris Gregory Email & Phone Number

Chicago, IL, US

Sycamore, Illinois, US

• Drive brand, product and line strategy for market leading Wire Termination product line.
• Uncover and evaluate product ideas, market opportunities, and impact on existing business ensuring financially viable roadmap strategy.
• End user and application research (UX/VoC) - gather, measure, and prioritize customer pain points, benefits, and productivity improvements in the process of exploring or validating new product ideas.
• Recommend specific and measurable Channel Marketing (Pro, Industrial, and Retail Channels) objectives for product lines in terms of dollar sales, profitability, and market share.
• Analysis and comparison of competitive landscape and performance in the market.
• Lead implementation of go-to-market strategies including identifying target audience and distribution channels, as well as crafting messaging, setting pricing and volume forecasts.

Mt. Prospect, IL, US

• Partner with global cross-functional teams including research, engineering, manufacturing, logistics, marketing and sales driving product development for North American pro and retail power tool markets.
• Responsible for system tools product roadmap including 12V & 18V cordless power source, impact fastening, lighting, and IoT connected categories.
• Drive go-to-market strategy development through collaboration with brand, channel, and sales teams as well as key distribution partners maximizing volume, profit, and market share targets.
• Lead development and execution of User Experience (UX) research initiatives uncovering voice of customer, unmet needs and innovation opportunities.
• Craft messaging for marketing and branding initiatives including packaging, collateral, digital and events, communicating positioning, user value and competitive differentiation.
• Serve as product expert and lead on Power Tool categories for internal and external communications.

Mt. Prospect, IL, US

• Drove market strategy and tactical execution for $36M US pro-field power tool accessory business.
• Managed $1.5M marketing, promotions and operations budget.
• Led team of 7 dedicated to expanding market share via partnering with sales, distribution and end-users.
• Developed and executed product, placement, promotional and pricing strategies with leading distribution partners including HD Supply White Cap, Grainger, Fastenal and others.
• Generated $2M incremental revenue and YOY $80K savings through development of targeted customer plans utilizing targeted product mix, promotion, rebate and program strategies.
• Member of product launch team delivering revolutionary solution resulting in first 30-day revenues of $500K as well as system adoption by 20 competitive brands.

Mt. Prospect, IL, US

• Partnered with US district and regional sales forces developing local market strategies delivering results across all product categories.
• Collaborated with distribution partners identifying and translating market insights into strategic product mix, pricing, merchandising and promotions.
• Drove demand via job site demonstration with distribution partner teams communicating value and differentiation with target users groups.
• Led distributor conversion initiatives resulting in new category placement and dealer acquisition; generated 19 new distribution partners and $500K annual incremental revenue

Evanston, IL, US

• Responsible for all marketing, business development and project management activities of renowned product development consultancy.
• Revived brand image via messaging and digital strategy producing 400% increase in site visits and 75% RFQs.
• Established strategic partnerships expanding service offerings and creating alliance-marketing opportunities resulting in positive cash flow and revenue growth.
• Secured and managed product development projects through stage gate/phased process with leading consumer, medical, and industrial manufacturers including Gojo/Purell, The Libman Company, James Hardie, Eaton/Cooper, and.
• Q4 2014 - single quarter revenue 100% increase over prior YTD. 2015 yielded continued growth of $2M revenue increase over 2014.

Evanston, Illinois, US

• Designed and executed strategy framing business sponsorship program responsible for new revenue stream.
• Developed engagement and recognition opportunities promoting supporters’ philanthropic image.
• Crafted messaging and communications conveying offering effectiveness and overall program benefits.
• Program represented first successful initiative for gaining business support.

• Managed all marketing, consulting, project management, and operational aspects of market leading design build organization.
• Implemented process enhancements and data analysis tools providing a clearer view of key performance indicators (KPIs) conducive to continuous improvement.
• Elevated efficiency and revised pricing strategies; increased revenues by 30% and profitability by 10%.
• Personally secured $3.7M in sales, 45%+ of total revenue, in 12-month period.
• Conducted business acquisition process. Valuation and market conditions deemed purchase unviable.

• Founding member of Business Development and Partnering initiative expanding reach into key markets.
• Managed component-based analytics products, defined partnering program and spun-off strategic company.
• Awarded membership to the SPSS Key Employee Program in recognition for new initiative leadership.

• Managed product lifecycle and go-to-market strategy for analytic software products in various markets.
• Structured new licensing program, developed partnerships and negotiated contracts with leading publishers.
• Developed strategic channel marketing and development programs with worldwide channel partners.
• Exceeded revenue target by 50%.

US

• Established strategic partnerships with international industry leaders. Increased sales by 15% in first 60 days.

New York, NY, US

• Founding member of group that developed and managed $20M retail software publishing division.