• Drive brand, product and line strategy for market leading Wire Termination product line.• Uncover and evaluate product ideas, market opportunities, and impact on existing business ensuring financially viable roadmap strategy.• End user and application research (UX/VoC) - gather, measure, and prioritize customer pain points, benefits, and productivity improvements in the process of exploring or validating new product ideas. • Recommend specific and measurable Channel Marketing (Pro, Industrial, and Retail Channels) objectives for product lines in terms of dollar sales, profitability, and market share.• Analysis and comparison of competitive landscape and performance in the market.• Lead implementation of go-to-market strategies including identifying target audience and distribution channels, as well as crafting messaging, setting pricing and volume forecasts.• Manage product development projects through stage gate process from ideation to launch collaborating with engineering, vendors, operations, manufacturing, branding, etc.• Conduct financial analysis including cost, price, volume, materials, required capital equipment as well as related non-production costs constructing project P&L.• 2023 resulted in record high Wire Termination category revenue.

• Partner with global cross-functional teams including research, engineering, manufacturing, logistics, marketing and sales driving product development for North American pro and retail power tool markets.• Responsible for system tools product roadmap including 12V & 18V cordless power source, impact fastening, lighting, and IoT connected categories.• Drive go-to-market strategy development through collaboration with brand, channel, and sales teams as well as key distribution partners maximizing volume, profit, and market share targets. • Lead development and execution of User Experience (UX) research initiatives uncovering voice of customer, unmet needs and innovation opportunities.• Craft messaging for marketing and branding initiatives including packaging, collateral, digital and events, communicating positioning, user value and competitive differentiation.• Serve as product expert and lead on Power Tool categories for internal and external communications.• Collaborate on partnering and private label opportunities, relationships and development projects.• Member of special focus team realigning organizational product roadmap strategy with up-to-date application user needs and purchase practices.• Achieved +23.8% YOY TGS across product categories contributing to +18% YOY TGS divisional growth.

• Drove market strategy and tactical execution for $36M US pro-field power tool accessory business.• Managed $1.5M marketing, promotions and operations budget. • Led team of 7 dedicated to expanding market share via partnering with sales, distribution and end-users.• Developed and executed product, placement, promotional and pricing strategies with leading distribution partners including HD Supply White Cap, Grainger, Fastenal and others.• Generated $2M incremental revenue and YOY $80K savings through development of targeted customer plans utilizing targeted product mix, promotion, rebate and program strategies.• Member of product launch team delivering revolutionary solution resulting in first 30-day revenues of $500K as well as system adoption by 20 competitive brands.

• Partnered with US district and regional sales forces developing local market strategies delivering results across all product categories.• Collaborated with distribution partners identifying and translating market insights into strategic product mix, pricing, merchandising and promotions.• Drove demand via job site demonstration with distribution partner teams communicating value and differentiation with target users groups.• Led distributor conversion initiatives resulting in new category placement and dealer acquisition; generated 19 new distribution partners and $500K annual incremental revenue

• Responsible for all marketing, business development and project management activities of renowned product development consultancy. • Revived brand image via messaging and digital strategy producing 400% increase in site visits and 75% RFQs.• Established strategic partnerships expanding service offerings and creating alliance-marketing opportunities resulting in positive cash flow and revenue growth. • Secured and managed product development projects through stage gate/phased process with leading consumer, medical, and industrial manufacturers including Gojo/Purell, The Libman Company, James Hardie, Eaton/Cooper, and Haemonetics.• Q4 2014 - single quarter revenue 100% increase over prior YTD. 2015 yielded continued growth of $2M revenue increase over 2014.

• Designed and executed strategy framing business sponsorship program responsible for new revenue stream.• Developed engagement and recognition opportunities promoting supporters’ philanthropic image.• Crafted messaging and communications conveying offering effectiveness and overall program benefits.• Program represented first successful initiative for gaining business support.

• Managed all marketing, consulting, project management, and operational aspects of market leading design build organization. • Implemented process enhancements and data analysis tools providing a clearer view of key performance indicators (KPIs) conducive to continuous improvement.• Elevated efficiency and revised pricing strategies; increased revenues by 30% and profitability by 10%. • Personally secured $3.7M in sales, 45%+ of total revenue, in 12-month period.• Conducted business acquisition process. Valuation and market conditions deemed purchase unviable.

• Founding member of Business Development and Partnering initiative expanding reach into key markets.• Managed component-based analytics products, defined partnering program and spun-off strategic company.• Awarded membership to the SPSS Key Employee Program in recognition for new initiative leadership.

• Managed product lifecycle and go-to-market strategy for analytic software products in various markets.• Structured new licensing program, developed partnerships and negotiated contracts with leading publishers.• Developed strategic channel marketing and development programs with worldwide channel partners. • Exceeded revenue target by 50%.

• Established strategic partnerships with international industry leaders. Increased sales by 15% in first 60 days.

• Founding member of group that developed and managed $20M retail software publishing division.