Media is changing. Or should I say some media is changing.PR isn’t, marketing isn’t. Same principles, different content.What’s important is to tailor your PR for your business and your market.That’s what I do.Not every business is ‘sexy’, not every business targets consumers.But every business can be it’s own version of ‘cool’ - the one the rest of the industry looks up to.That’s what I’m about, that’s what Triangle PR is about.People often look to Google, or Facebook, or Innocent Smoothies or Kim Kardashian or Ronaldo and want to be like them or attract their levels of followers.You can’t. You shouldn’t want to be. You have to be you.None of these examples followed anybody else, they followed their own path. They are unique.I and the people at Triangle work with businesses to help them develop their own identity or clarify their true brand and promote, market and elevate that brand in the places where it matters.We use the media and content that works the best.Yes we use social media (as you can see) – but different platforms for different clients and markets (LinkedIn is huge for B2B).We also use email marketing and ‘owned’ media, usually (but not always) digital.We use a combination of digital and print media to reach customers through national, trade and local media.All of this media is incredibly busy, with everybody vying for position.So we don’t follow what everybody else is doing. We create the content that the platforms want and that customers want and present it in a way that makes you look good.And it takes more than a week or a month. It’s constant (more so than ever in the social media world).If you want overnight success, quit your business and start vlogging on YouTube or making daft videos for TikTok (you never know, you could be the one out of the millions trying).If you want to build on your current success and develop, establish or reinforce your brand position, I think I can help.
Listed skills include Strategy, Business Strategy, Public Relations, Marketing Strategy, and 16 others.
