Christopher Murphy Email & Phone Number

Peebles, Gb

The Hague, Nl

Set-up and leadership of the global digital marketing group, leading and supporting a broad range of commercially-focused digital marketing services, activity and campaigns across EMEA, Asia & US business units. Key areas of responsibility included managing our suite of digital marketing operations & technology platforms, web, social medial channels, video production, email marketing / automation, marketing collateral production and 3rd party agency partners.Planning, development and content change management of the www.aegonam.com multi-jurisdiction global website, web content management platforms and associated digital technologies & fund / market data providers.Leading a team of digital marketing and creative professionals in the UK, Netherlands and US, I worked closely with Global Client Group teams including Sales, Marketing, Communications, Client Management, Product & RFP.A member of the Aegon Brand & Marketing Board, which oversees all brands across the Aegon Group.

The Hague, Nl

Led the marketing / digital strategy and delivery across our 3 primary European business units: Aegon Asset Management, Kames Capital and TKP Investments.Channel marketing head for DACH, Southern Europe, BeNeLux, Nordics, UK Wholesale and UK Institutional regions, as well as Pan-European events and digital marketing activity.Initiated, led and delivered a year-long global re-brand project which aligned Aegon AM’s legacy multi-brand approach (TKP Investments, Kames Capital, Aegon Asset Management NL, Aegon Real Assets, and Aegon Asset Management USA) to a single global identity and voice.Leading a team of marketing and digital professionals in the UK and Netherlands, I worked closely with European Commercial Group teams including Sales, Insights, Communications, Client Management, Product and RFP.A member of the Aegon Brand Board, which oversees the group's international brand portfolio.

The Hague, Nl

In 2018 Aegon Asset Management established a common executive team to manage its principal European business units, with combined assets under management of £280 billion. The business operates a multi-brand strategy, including Aegon Asset Management, Kames Capital and TKP Investments. Led the digital marketing function which serves the institutional & wholesale markets in the UK and Continental Europe.Websites:www.kamescapital.comwww.aegonassetmanagement.comwww.tkpinvestments.comBlogs:www.bondtalk.comwww.sustainability-soapbox.comwww.takingstock.global

Edinburgh, Lothian, Gb

Set-up and led the digital marketing function for an international investment management business with assets under management of £45 billion. Working with investment, client service and sales teams in the UK, Continental Europe, North America and Asia to attract and retain profitable clients.Design, structure, implementation and change management of all Kames Capital websites and digital marketing platforms. These include device-responsive multi-jurisdiction public websites & campaign microsites, bulk email communications, video content production, staff intranet & investment team blogs.Implementation and strategic development of audience segmentation, scoring, grading, lead nurturing and marketing automation programs.Leadership, people management and career development responsibility for a team of digital marketing and design professionals.Development and implementation of digital content plans and technology improvement initiatives to support the ongoing promotion of the Kames Capital brand and investment products to a diverse range of audience segments and clients.

Edinburgh, Gb

CompanyNet is a leading software development company with more than 20 years'​ experience of creating high-impact, web-based technologies and systems across a range of sectors.During my time at Company Net I worked on a number of accounts including Disney, Kronenbourg 1664, Miller Homes, NHS Scotland, The AA and Coca-Cola Enterprises.Website:www.company-net.com