Chris Simmons Email & Phone Number

Leicester, Gb

Nottingham, Nottinghamshire, Gb

In 2023 the Ecommerce team have launched our new B2B ordering platform. We've delivered our Amazon sales target while maintaining our high margin level, while continuing the growth of the B2C JFP ecommerce site. We have developed a focused, high performing and valued team, who are happy, motivate and content with a great work life blend.Achievements● Designed, project managed and launched the Just for Pets B2C ecommerce website on the BigCommerce platform, driving incremental sales in year one and 35% growth in year 2.● Designed, project managed and launched the Pedigree Wholesale B2B ecommerce website on the BigCommerce platform, 7 weeks ahead of schedule and on budget.● Driving continuous improvements across both B2B and B2C websites to increase on site conversion, basket size and spend.● Increasing Amazon Vendor Central sales by 65% from 2021 to 2023, while maintaining high margin levels. ● Launched Amazon EDI into the business saving hundreds of hours of work and reducing the possibility of human error through manual entry.● Launched the companies first Intranet site (SharePoint) for increased communication and self-service for company documents and reporting.● Designed and built an automated supplier rate card solution saving hours of time per week on manual data entry and consolidation.● Power BI reporting to highlight company efficiencies and new prospects.

Nottingham, Nottinghamshire, Gb

Birmingham, West Midlands, Gb

Responsible for running the Online sales channel for Lightwave. Responsibility includes all digital marketing, social communication, all digital development and all associated KPI's. This involves defining the strategy, plan and managing KPI's; sales volume, traffic generation through digital marketing and customer comms, conversion and optimisation of customer journeys.

Birmingham, West Midlands, Gb

Achievements● Relaunched website on new Shopify Plus platform.● Record E-commerce Black Friday week performance.● Q1 E-commerce revenue increased by 506% to £291,000 (Q1 2018: £48,000).● Launched Trustpilot reviews increasing score from 2 - 9 stars in under 12 months.● Built and launched German-language website.● Launched a finance payment scheme across both eCommerce and telesales.● Launched an affiliate marketing program.

Atherstone, Warwickshire, Gb

At Travelsphere and Just You, I was responsible for the development and upkeep of our brand websites, from the ecommerce conversion rates, behavioural email campaigns and onsite personalisation as well as all on site content and products. My key areas of focus are improving the online conversion rate across our various brand sites and attracting more qualified visitors to our sites.Achievements● Management of ongoing site development and continuous optimisation (8 new sites designed and launched)● Implementation of measurement and control systems (quantitative and qualitative)● Reporting key information gathered to both the board of directors and interested teams around the business. ● Management of both internal and external development resources● Working closely with internal IT, brand & marketing teams● Design and implementation of behavioural data programme

Developing the Extended Site Online Strategy, and leading the implementation of the Strategy for Online Doctor and other key sites (including Healthvillage, Betterlife and JB&C) as well as all Lloydspharmacy departmental websites including project management and development, all aspects of content and Online Marketing.Implement tactical activities for key sites as required to achieve set objectives and key KPI targets for 2012 while following a 5 year plan roadmap and financial budget. The role will manage relationships with extended Lloydspharmacy and AAH companies, developing the project managing launch and development.

Coventry, England, Gb

Responsibilities• Publication of all product and static content across the Lloydspharmacy website. • Managing product content through 3rd party channels to market• Maximizing revenue through eBay, Amazon & partner sites.• Defining the content strategy• Improving all product data• Introduce robust controls • Create the business case for any internal IT development or new 3rd party software solutions.Achievements• Defined and managed product attribution across complete range• Produced product load strategy for 2011• Increased product range by 10%

Coventry, England, Gb

Responsibilities• Supporting the Senior eCommerce Manager in the development of an eCRM strategy• Grow the Lloydspharmacy online database• Optimise e-mail communications to build loyalty and repeat purchase• Propose & implement initiatives to grow database size. • Liaise with agencies to create and manage a regular email programme• Understand customer behaviour through the use of data and provide analysis and insight to help shape future strategy.Achievements• Implemented and launched Amazon store - £80k Revenue in first 3 months• Introduced new email provider – Saving over £60,000 P/A while receiving a higher level of service and experience

Coventry, England, Gb

Responsibilities• Assisting the Website Manager in the implementation of marketing plans• Manage SEO and PPC campaigns• Manage social media marketing (twitter, Facebook)• Producing weekly reports, utilising analytics to evaluate return on Investment. • Supporting the growth of online services• Manage the monthly promotional process • Manage day to day promotional changes • Drive sales and create an enhanced customer experience online.Achievements• Managed Affiliate Scheme – Generating over £550,000 Revenue in 2010• Managed Lloydspharmacy Twitter and Facebook accounts

Coventry, England, Gb

Responsible for inputting, maintenance and updating of clinical data. Including the entry of data for supply chain, UK drug tariff and product information. This information was used by all Lloydspharmacy pharmacists across the UK. Accuracy and attention to detail was essential due to the potentially dangerous consciences of incorrect data.