Chris Simmons

Chris Simmons Email and Phone Number

Group Head of Digital Transformation and Ecommerce @ Specialist Pet Group
Leicester, GB
Chris Simmons's Location
Leicester, England, United Kingdom, United Kingdom
Chris Simmons's Contact Details

Chris Simmons work email

Chris Simmons personal email

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About Chris Simmons

Chris Simmons is a Group Head of Digital Transformation and Ecommerce at Specialist Pet Group. They possess expertise in e commerce, online marketing, digital marketing, seo, ppc and 45 more skills. Colleagues describe them as "I had the pleasure of working with Chris for a number of years at Pedigree Wholsale, and I can confidently say that he is one of the most exceptional professionals I’ve encountered and worked with. His organisational skills are second to none, consistently delivering high-quality work efficiently and effectively. Chris is incredibly smart and has a remarkable ability to master new skills quickly. His willingness to dive into the unknown in the e-commerce space and understand it quickly and put learning into place is hugely impressive. In the time working for me Chris didn't just meet expectations; he exceeded them by continually seeking opportunities for self-improvement and skill development. What sets Chris apart is his ability to get shit (things) done. He tackles challenges head-on and finds innovative solutions, ensuring that projects are completed on time and to the highest standard. His work ethic and commitment to excellence make him an invaluable asset to any team. I highly recommend Chris for any position that requires a proactive, organised, and highly skilled professional in the e-commerce space.", "Chris is superb at working under pressure; unflappable and confident with a super attention to detail, and gets things landed at speed. His planning and foresight is outstanding and he supports his team very well. It’s fair to say that Chris is always looking for the next opportunity, or a path that leads to greater efficiency, profitability and customer satisfaction. Chris brought forward a major e-commerce website launch by six weeks when events dictated it was required; a monumental task that Chris handled with calm, professional leadership and incredible enthusiasm.", and "I have worked with Chris for several years, upon joining Lightwave it was quite clear that Chris had extensive knowledge and experience in E-commerce platforms. Within a matter of months he had transformed and relaunched our E-commerce platform and we saw an impact immediately. Additionally, Chris brought a wealth of experience to the business in digital marketing, online performance and data driven analytics. Recently he has helped drive our Trustpilot scores as well as implement finance options for customers. He was also responsible for embedding a Trade Portal within our website to serve Tradespeople/Wholesalers and our B2B Pro Channel. Its been an absolute pleasure working with Chris, Chris will be an asset to any organisation."

Chris Simmons's Current Company Details
Specialist Pet Group

Specialist Pet Group

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Group Head of Digital Transformation and Ecommerce
Leicester, GB
Employees:
3
Chris Simmons Work Experience Details
  • Specialist Pet Group
    Group Head Of Digital Transformation And Ecommerce
    Specialist Pet Group
    Leicester, Gb
  • Pedigree Wholesale Limited
    Head Of Ecommerce
    Pedigree Wholesale Limited Oct 2022 - Present
    Nottingham, Nottinghamshire, Gb
    In 2023 the Ecommerce team have launched our new B2B ordering platform. We've delivered our Amazon sales target while maintaining our high margin level, while continuing the growth of the B2C JFP ecommerce site. We have developed a focused, high performing and valued team, who are happy, motivate and content with a great work life blend.Achievements● Designed, project managed and launched the Just for Pets B2C ecommerce website on the BigCommerce platform, driving incremental sales in year one and 35% growth in year 2.● Designed, project managed and launched the Pedigree Wholesale B2B ecommerce website on the BigCommerce platform, 7 weeks ahead of schedule and on budget.● Driving continuous improvements across both B2B and B2C websites to increase on site conversion, basket size and spend.● Increasing Amazon Vendor Central sales by 65% from 2021 to 2023, while maintaining high margin levels. ● Launched Amazon EDI into the business saving hundreds of hours of work and reducing the possibility of human error through manual entry.● Launched the companies first Intranet site (SharePoint) for increased communication and self-service for company documents and reporting.● Designed and built an automated supplier rate card solution saving hours of time per week on manual data entry and consolidation.● Power BI reporting to highlight company efficiencies and new prospects.
  • Pedigree Wholesale Limited
    Ecommerce Manager
    Pedigree Wholesale Limited Oct 2020 - Oct 2022
    Nottingham, Nottinghamshire, Gb
  • Lightwave
    Head Of Online
    Lightwave Dec 2019 - Oct 2020
    Birmingham, West Midlands, Gb
    Responsible for running the Online sales channel for Lightwave. Responsibility includes all digital marketing, social communication, all digital development and all associated KPI's. This involves defining the strategy, plan and managing KPI's; sales volume, traffic generation through digital marketing and customer comms, conversion and optimisation of customer journeys.
  • Lightwave
    Online Marketing & E-Commerce Manager
    Lightwave Aug 2018 - Dec 2019
    Birmingham, West Midlands, Gb
    Achievements● Relaunched website on new Shopify Plus platform.● Record E-commerce Black Friday week performance.● Q1 E-commerce revenue increased by 506% to £291,000 (Q1 2018: £48,000).● Launched Trustpilot reviews increasing score from 2 - 9 stars in under 12 months.● Built and launched German-language website.● Launched a finance payment scheme across both eCommerce and telesales.● Launched an affiliate marketing program.
  • Profab Access Ltd
    Online Marketing Director
    Profab Access Ltd Oct 2017 - Jul 2018
    Atherstone, Warwickshire, Gb
  • All Leisure Holidays
    Online Retail & Content Manager
    All Leisure Holidays Aug 2013 - Oct 2017
    At Travelsphere and Just You, I was responsible for the development and upkeep of our brand websites, from the ecommerce conversion rates, behavioural email campaigns and onsite personalisation as well as all on site content and products. My key areas of focus are improving the online conversion rate across our various brand sites and attracting more qualified visitors to our sites.Achievements● Management of ongoing site development and continuous optimisation (8 new sites designed and launched)● Implementation of measurement and control systems (quantitative and qualitative)● Reporting key information gathered to both the board of directors and interested teams around the business. ● Management of both internal and external development resources● Working closely with internal IT, brand & marketing teams● Design and implementation of behavioural data programme
  • All Leisure Holidays
    Website Manager
    All Leisure Holidays 2013 - 2015
  • Celesio Group Uk
    Website Manager
    Celesio Group Uk Aug 2012 - Aug 2013
    Developing the Extended Site Online Strategy, and leading the implementation of the Strategy for Online Doctor and other key sites (including Healthvillage, Betterlife and JB&C) as well as all Lloydspharmacy departmental websites including project management and development, all aspects of content and Online Marketing.Implement tactical activities for key sites as required to achieve set objectives and key KPI targets for 2012 while following a 5 year plan roadmap and financial budget. The role will manage relationships with extended Lloydspharmacy and AAH companies, developing the project managing launch and development.
  • Lloyds Pharmacy
    Ecommerce Manager - Content
    Lloyds Pharmacy Nov 2010 - Aug 2012
    Coventry, England, Gb
    Responsibilities• Publication of all product and static content across the Lloydspharmacy website. • Managing product content through 3rd party channels to market• Maximizing revenue through eBay, Amazon & partner sites.• Defining the content strategy• Improving all product data• Introduce robust controls • Create the business case for any internal IT development or new 3rd party software solutions.Achievements• Defined and managed product attribution across complete range• Produced product load strategy for 2011• Increased product range by 10%
  • Lloyds Pharmacy
    Assistant Ecommerce Manager
    Lloyds Pharmacy Jul 2010 - Nov 2010
    Coventry, England, Gb
    Responsibilities• Supporting the Senior eCommerce Manager in the development of an eCRM strategy• Grow the Lloydspharmacy online database• Optimise e-mail communications to build loyalty and repeat purchase• Propose & implement initiatives to grow database size. • Liaise with agencies to create and manage a regular email programme• Understand customer behaviour through the use of data and provide analysis and insight to help shape future strategy.Achievements• Implemented and launched Amazon store - £80k Revenue in first 3 months• Introduced new email provider – Saving over £60,000 P/A while receiving a higher level of service and experience
  • Lloyds Pharmacy
    Assistant Online Marketing Manager
    Lloyds Pharmacy Oct 2008 - Jul 2010
    Coventry, England, Gb
    Responsibilities• Assisting the Website Manager in the implementation of marketing plans• Manage SEO and PPC campaigns• Manage social media marketing (twitter, Facebook)• Producing weekly reports, utilising analytics to evaluate return on Investment. • Supporting the growth of online services• Manage the monthly promotional process • Manage day to day promotional changes • Drive sales and create an enhanced customer experience online.Achievements• Managed Affiliate Scheme – Generating over £550,000 Revenue in 2010• Managed Lloydspharmacy Twitter and Facebook accounts
  • Lloyds Pharmacy
    Clinical Data Specialist
    Lloyds Pharmacy Jan 2008 - Oct 2008
    Coventry, England, Gb
    Responsible for inputting, maintenance and updating of clinical data. Including the entry of data for supply chain, UK drug tariff and product information. This information was used by all Lloydspharmacy pharmacists across the UK. Accuracy and attention to detail was essential due to the potentially dangerous consciences of incorrect data.

Chris Simmons Skills

E Commerce Online Marketing Digital Marketing Seo Ppc Analytics Online Advertising Marketing Email Marketing Social Media Marketing E Business Content Management Strategy Management Affiliate Marketing Web Analytics Direct Marketing Pay Per Click Website Development Facebook Digital Strategy Mobile Marketing Customer Acquisition Search Engine Optimization Google Analytics Amazon Digital Media Content Strategy Conversion Optimization B2b Marketing Campaign Management Online Sales Website Management Web Content Management Google Adwords Sem Cms User Experience Web Marketing Product Marketing Multi Channel Marketing Omniture Online Merchandising Optimisation Web Project Management Organic Search Google Webmaster Tools Landing Page Optimization Keyword Research Search Advertising

Chris Simmons Education Details

  • College
    College
    Business And Management

Frequently Asked Questions about Chris Simmons

What company does Chris Simmons work for?

Chris Simmons works for Specialist Pet Group

What is Chris Simmons's role at the current company?

Chris Simmons's current role is Group Head of Digital Transformation and Ecommerce.

What is Chris Simmons's email address?

Chris Simmons's email address is si****@****net.com

What schools did Chris Simmons attend?

Chris Simmons attended College.

What skills is Chris Simmons known for?

Chris Simmons has skills like E Commerce, Online Marketing, Digital Marketing, Seo, Ppc, Analytics, Online Advertising, Marketing, Email Marketing, Social Media Marketing, E Business, Content Management.

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