I am passionate about making the digital things we create and use every day better. Through effective leadership, creative thinking and balanced decision making, I apply a user-centred approach to finding solutions that align business objectives to customer needs. I use research methodologies to explore and validate ideas to determine strategic direction, customer engagement and ongoing product growth. As an Experience Designer, Executive Creative Director, Strategic Customer Experience specialist and business owner, I enjoy the challenging complexity of digital. I have led award-winning creative departments, delivered bold and innovative solutions for famous global brands and transformed businesses by applying new thinking across verticals, including automotive, banking, telecommunications and publishing. I have been lucky to have had the opportunity to collaborate with and learn from some of the most talented folk in the industry, winning an award or few along the way. If you think you would like us to work together, get in touch.