Chris Richmond Email and Phone Number
Minneapolis, MN, US
Chris Richmond's Location
Minneapolis, Minnesota, United States, United States
Chris Richmond's Contact Details
Chris Richmond work email
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Chris Richmond personal email
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Chris Richmond phone numbers
About Chris Richmond
Results-driven communicator with broad experience planning and developing integrated customized customer events that spark excitement with consumers, shoppers, and retailers.Areas of expertise: Shopper Marketing ▪ Partnership and Sponsorship Management ▪ Integrated Marketing Communications ▪ Cause-Marketing ▪ Multicultural Marketing ▪ Talent Management
Chris Richmond's Current Company Details
Chris Richmond Work Experience Details
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Director Of Strategic AccountsSafety Rail CompanyMinneapolis, Mn, Us
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Regional Vice President Of SalesPost Consumer Brands Aug 2024 - PresentLakeville, Mn, UsDevelop and execute strategies and partnerships to enhance PCB's relationships with customers and the industry. Lead efforts to establish and partner with key industry stakeholders, associations, trade organizations, agencies, and other relevant partners. -
Director Of E-Commerce SalesPost Consumer Brands Oct 2020 - Aug 2024Lakeville, Mn, Us
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Sr. Director Customer Marketing & Sales SupportPost Consumer Brands Mar 2019 - Oct 2020Lakeville, Mn, Us
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Sr. Director, Integrated Marketing Communications & Shopper ActivationPost Consumer Brands Nov 2017 - Dec 2018Lakeville, Mn, Us
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Integrated Marketing Communication And Shopper Marketing DirectorPost Consumer Brands Jun 2015 - Nov 2018Lakeville, Mn, UsLead Shopper Marketing, Brand Promotions, Multi-Cultural, Coupons, Loyalty, Partnerships, Digital Media, Social/Brand PR at Post Consumer Brands.Recipient of 2016 Post Consumer Brands Marketing "Live the Values" Bi-Annual Award
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Brand Partnership Manager - Nature ValleyGeneral Mills Aug 2013 - Jan 2015Minneapolis, Minnesota, Us• Managed $10MM Nature Valley Sponsorship activation and planning. Partners include PGA Tour, Vail Resorts, U.S. Ski Team and the National Park Conservation Association. • Leveraged Nature Valley sponsorship assets for merchandising at Walmart, HEB and Publix.• Delivered over $1MM in productivity renegotiating partners’ sampling contracts delivering twice the samples (13MM) with only 10% cost increase.• Led development of Snacks Division “Better for You Snacking” event leveraged by six leading retailers nationwide including Publix and Walmart.• Led development of Nature Valley “Brand Ambassador” program to target millennial and multi-cultural shoppers.• Flawlessly led “Nature Valley First Tee Open at Pebble Beach” featured over 40 customer guests over a week and is the largest customer intimacy event at General Mills. -
Shopper Marketing Manager - Publix RegionGeneral Mills Jun 2012 - Jul 2013Minneapolis, Minnesota, Us• Led Publix customized event development, planning and execution. Instrumental in driving 5% volume increase for GMI.• Initiated geo-targeting, blogging and digital couponing to obtain incremental items into merchandising events for first-time.• Collaborated with Brand team, Consumer Insights, Multi-Cultural, Finance and Sales teams to capitalize on key seasonal apertures, eating occasions, and consumer behaviors. • Partnered closely with complementary CPG companies (e.g. Pepsi-Co, Unilever & Kraft) to develop high-impact, total store events securing six differential merchandising events while inspiring and engaging shoppers.
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Shopper Marketing Manager - Supervalu RegionGeneral Mills Jun 2011 - Jun 2012Minneapolis, Minnesota, Us• Managed creation, sell-in and execution of all GMI activations at Supervalu wholesale and corporate banners.• Identified inefficiency and waste with in-store POS which resulted in 70% production savings to previous year.• Obtained “lead-vendor” status at Supervalu highlighted by creation of custom “Growing Local Learning” Box Tops for Education platform at this leading retailer.• Co-leader of “GCOM (function) Career Path Team” that identified fundamental changes to development of top talent
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Shopper Marketing Manager Channels (Walmart, Club, Target)General Mills Sep 2007 - May 2011Minneapolis, Minnesota, Us• Managed team of five in the development of customized promotions and events across all of these growth customers. • Outstanding Walmart customer promotions key component of multiple Vendor of the Year awards at Walmart. • Led development of first-ever General Mills customized event at Costco.• Led development of Target “Retro Cereal Event” now in its six year of existence.• Personally recognized with three "Sales Special Distinction Awards” for customizing events at these leading retailers.
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Shopper Marketing Manager - Walmart RegionGeneral Mills Sep 2004 - Sep 2007Minneapolis, Minnesota, Us• Lead communication strategy, planning, idea development and execution for all product platforms and consumer segments• Highlights included sell-in of Cheerios VPI to Walmart CEO that earned our team a prestigious “Champions Award” • Led the integration of GMI customized event calendar with retail selling to further maximize sales results. • Created first-ever custom events including Box Tops for Education, NASCAR, and Feeding America that drove incremental volume and led to max ratings for our team.• Personally recognized by our sales force with three "Special Distinction Awards” for customizing events at these leading retailers. • Received “Zone Special Achievement Award” for outstanding customer promotions.
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Retail Corporate Events ManagerGeneral Mills Sep 2002 - Aug 2004Minneapolis, Minnesota, Us• In charge of charge of leveraging the scale of General Mills' portfolio to develop cross-category power events at retail. Collaborated with our top sales regions to produce industry leading events that were scalable and customizable with our top customers.
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Customer Promotion Group - Assistant Manager (Southeast Business Center)General Mills Aug 2000 - Aug 2002Minneapolis, Minnesota, Us• Owned creation, development and sell-in of all custom events for Publix, Food Lion, Winn-Dixie, Bi-Lo and Hannaford Brothers• Received “Zone Special Achievement Award” for outstanding achievements
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Customer Promotion Group – Sr. PlannerGeneral Mills Aug 1998 - Jul 2000Minneapolis, Minnesota, Us• Developed custom selling tools for sales teams to leverage at retail
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Promotions Group – Associate Planner/Planner/Sr. PlannerGeneral Mills Aug 1994 - Jul 1998Minneapolis, Minnesota, Us• Successfully launched cereal promotions, including premiums and external partnerships• Partnered with licensing to develop promotions with Disney and other major partners
Chris Richmond Skills
Integrated Marketing
Shopper Marketing
Consumer Products
Marketing Strategy
Brand Management
Retail
Management
Marketing Communications
Brand Development
Event Management
Digital Marketing
Social Media Marketing
Chris Richmond Education Details
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University Of MinnesotaHistory
Frequently Asked Questions about Chris Richmond
What company does Chris Richmond work for?
Chris Richmond works for Safety Rail Company
What is Chris Richmond's role at the current company?
Chris Richmond's current role is Director of Strategic Accounts.
What is Chris Richmond's email address?
Chris Richmond's email address is ch****@****nds.com
What is Chris Richmond's direct phone number?
Chris Richmond's direct phone number is +161272*****
What schools did Chris Richmond attend?
Chris Richmond attended University Of Minnesota.
What skills is Chris Richmond known for?
Chris Richmond has skills like Integrated Marketing, Shopper Marketing, Consumer Products, Marketing Strategy, Brand Management, Retail, Management, Marketing Communications, Brand Development, Event Management, Digital Marketing, Social Media Marketing.
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