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Innovative, tech savvy marketing leader offering a diverse background in multi-channel marketing strategy, conceptual and creative development, program execution and metrics analysis. Highly skilled problem solver through marketing and technology delivery, automating process and execution that drives revenue growth. Effective project and product lifecycle management through P&L responsibility, forecasting, budget management and ROI, while effectively managing customer needs and business goals.Direct Response Marketing · Digital Marketing · Creative Execution · Customer and Employee Retention · Brand Awareness · Business Development · Channel Forecasting and Program Analysis · Event Management · Relationship & Vendor Management · Sourcing & Negotiating · Agile and Waterfall Project Management
Bank Of America
View- Website:
- bankofamerica.com
- Employees:
- 232061
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Bank Of AmericaLos Angeles, Ca, Us -
Senior Vice President, Consumer MarketingBank Of America May 2009 - PresentCharlotte, Nc, UsLead and manage a portfolio of online and digital sales tools for Deposits, Lending and Investments in support of Consumer Bank sales. Automate highly targeted customer product and lifecycle marketing via a customized application integrated with Salesforce Marketing Cloud. Enterprise-level data management and automated decision-making with lead & referral engine, sales websites and bankofamerica.com. Execute outbound communications and control customer inbox via cross-channel rules, delivering in-store, online and interaction-relevant messaging via Salesforce email Journey automation. Previously led online and offline marketing efforts for Joint Venture relationships in the Consumer Real Estate division for partners including KB Home, Beazer Homes and RE/MAX International. Managed national events for the Consumer Real Estate division, including Bank of America presence at the National Association of REALTORS® conference and National Association of Homebuilders Show. -
Vice President; Marketing Platforms And TechnologyBank Of America Sep 2008 - May 2009Charlotte, Nc, UsLed marketing marketing technology integrations in conjunction with the acquisition of Countrywide Home Loans, integrating customer and associate data into Bank of America systems and existing marketing programs. -
Vice President, Portfolio Marketing CommunicationsBank Of America Apr 2008 - Sep 2008Charlotte, Nc, UsManaged online and offline direct response communications to a segment of Countrywide mortgage portfolio customers. -
First Vice President, Portfolio RetentionCountrywide Home Loans Jun 2007 - Jan 2008Charlotte, Nc, UsAppointed to a newly created team to design and execute technology solutions for employee and customer retention efforts. Launched a customer retention program for top-tier sales associates that continues today. -
Vice President, National Sales & MarketingCountrywide Home Loans Apr 2004 - Jun 2007Charlotte, Nc, UsManaged several marketing programs in support of Consumer Markets Sales Division. -
Founder / CeoTransit Industries Feb 1999 - Mar 2004Owned and operated one of six snowboard manufacturing facilities in the United States.
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Various Marketing PositionsThe Walt Disney Company May 1989 - Feb 1999Burbank, Ca, UsHeld positions in International Theatrical Marketing and Theme Park divisions during my tenure.
Frequently Asked Questions about Chris Stephens
What company does Chris Stephens work for?
Chris Stephens works for Bank Of America
What is Chris Stephens's role at the current company?
Chris Stephens's current role is Senior Vice President, Consumer Marketing.
What is Chris Stephens's email address?
Chris Stephens's email address is ch****@****mac.com
What is Chris Stephens's direct phone number?
Chris Stephens's direct phone number is +121334*****
Who are Chris Stephens's colleagues?
Chris Stephens's colleagues are Don Shelton, Gregory Ohrin, Siddhesh Paradkar, Diana Concha, Taya Muncy, Cody Tucker, Maria Gionea.
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