Chris Emery Email & Phone Number

Edinburgh, Gb

Dublin 1, Ie

- Manage a demand generation team focused on generating pipeline through a mix of digital initiatives, campaigns, and events- Lead marketing initiatives with our vendor partners, working extensively with marketing and channel teams from Microsoft, Oracle, AWS, and Red Hat- Responsible for optimizing marketing ROI tracking and reporting systems

New York City, New York, Us

- Built marketing ROI reporting systems that increased marketing attributable revenue by 425% from 2021 to 2022- Managed the marketing initiatives and support for a team of seven business development sales reps, increasing pipeline generation by 25%- Planned and executed digital campaigns resulting in millions of dollars of pipeline generated- Implemented new lead tracking standard operating procedures resulting in a 700% increase in pipeline opportunities generated from inbound leads- Implemented Account Based Marketing initiatives resulting in increased industry-specific pipeline generation- Worked extensively on marketing campaigns with leading partners Dell EMC, VMware, Arctic Wolf, ServiceNow, Salesforce, HPE, Rubrik, Cohesity, Pure Storage, Microsoft, and Cisco - Reconfigured inbound sales call line routing, resulting in a new source of revenue within 60 days- Instituted a new repeatable account mapping system that saved thousands of hours of busy work for sales teams members

- Met and exceeded all marketing revenue goals, generating over $122 million net in new customer revenue - Managed partner relationships resulting in significant increases in marketing development funds, $120K in 2010 to an average of $550k per year over tenure at Clearpath- Worked extensively with marketing teams at Dell EMC, VMware, AWS, HPE, Pure Storage, Arctic Wolf, and Cisco - Implemented Account Based Marketing initiatives resulting in increased industry-specific pipeline generation- Successfully managed an average of 50 events per year- Built an event live survey feedback tool improving sales access to leads from days to minutes- Worked with Dell EMC to implement lead tracking tools in order to match partner marketing initiatives to trackable sales revenue, which Dell EMC has since deployed worldwide - Managed 3 marketing employees and 3 inside sales team members

- Reached and exceeded all lead generation goals by an average of 50% yearly- Implemented blogging as a tool for expanding brand presence and increasing web traffic - Customized and optimized Clearpath's SalesForce deployment, changing it from a quoting database to a fully functional CRM marketing tool- Optimized content and implemented link-building campaigns resulting in website traffic growing from 360 to an average of 13,000 visitors a month- Supervised a full website redesign, switching from Wordpress to Hubspot as a CMS

Herndon, Va, Us

Responsible for the planning and managing the execution of marketing strategy for several leading enterprise IT solution providers and for increased marketing ROI year-over-year on behalf of key vendor partners with a main focus supporting Oracle's and Google's Public Sector initiatives.In addition, responsible for building and managing the execution of DLT's web strategy plan; including Search Engine Optimization goals, Social Media Strategy implementation, and Pay Per Click advertising optimization.Responsibilities and achievements include:- Developing campaign strategy and overseeing execution of multiple integrated marketing campaigns, events, and marketing communications for multiple technology aligned sales divisions. Continuous year over year lead growth of 20%+- Relationship management with key vendor partner marketing and sales contacts, including managing marketing developmental funds.- Coordinating business reporting and analysis of marketing ROI. Built a web statistic reporting format and presenting results to C-level's. YTD average monthly website traffic raised by 38% in 2009 since 2008 benchmarks.- Campaign ownership from end-to-end.- Marketing results reporting to internal and external c-level and directors.- Heading companies SEO, PPC and SMO strategies.- Supervising and optimizing workloads of 3 marketing associates, a web designer, a web developer, a web co-op and a marketing intern.

Herndon, Va, Us

Team leadership position involving the planning and execution of marketing strategy for several leading government IT solutions providers, increasing marketing ROI year-over-year on behalf of key vendor partners.

Arlington, Virginia, Us

- Led teams ranging from 3 to 8 people. Responsibilities included training, career counseling, and monthly/quarterly performance evaluations. Promoted 4 times in 6 years.- Deployed twice, once on homeland defense (March 2003 - October 2003) and once supporting Operation Iraqi Freedom in Kuwait (June 2007 - May 2008). - Honorably discharged with Veteran status.

Herndon, Va, Us

- Managed Corporate Sales Associates- Coordinated business reporting and analysis of marketing ROI- Campaign ownership from end-to-end- Vendor management on the logistics side- Built relationships within the channel marketing side of Symantec, NetApp, and Autodesk- Executed all channel marketing programs, including emails, direct mails, web-advertisements, telemarketing and magazine inserts- Managed and coordinated webcast schedule and operations

Marketing Management

Education record