Cj Williams Email & Phone Number

New York, Ny, Us

• Leading diverse, cross functional teams in the development of custom content integrations across Johnson & Johnson’s consumer brands including Zyrtec, Lactaid, Tylenol, Maui Moisture and OGX Beauty. Ensuring the fulfillment and quality of bottom-line objectives throughout. • Ideating and executing cohesive content strategies across broadcast TV, OTT, audio, digital, social, editorial & experiential (concert & festival) alongside talent-driven partnerships aimed at driving brand awareness within general market & multicultural audiences.• Collaborating with strategy and planning teams to identify relevant insights and apply strategic thinking to inform the creative process for brand storytelling. Confidently presenting curated ideas to key brand-side decision makers based on consumer trends and market research.• Participating on production shoots as a producer, providing input on all aspects including casting, scripting, and eventual execution to maintain alignment with awareness and engagement based KPI’s of partners.• Helping manage the creation of award submission materials for J&J brands entering various media festivals. Most recently organized the development of a case study video reel for a collective of J&J brands, sourcing the creative partner and overseeing the development of the project through its completion. This submission would go on to win "THE ROI AWARD" at the 2022 Global M&M Awards in September '22.

London, Gb

• Client facing OOH expert for UM & J3 brands, primary planning contact for New York Lottery, Epic Games, BMW, MINI and others. • Responsible for media planning processes that support both standalone and multi-channel brand activities; acting as the liaison between both internal and external teams.• Coordinated a community restoration program, partnering locally sourced wall muralists with Banner Health, an Arizona-based Healthcare Brand. Managed the experiential execution from start to finish, collaborating with vendors and lead agency partners on day-to-day communications and tasks. Successfully increased brand affinity within their target market, resulting in numerous local news publications and clips produced around the event. • Oversaw the development of an experiential outdoor campaign for Canada Goose, which was eventually shortlisted as finalist at the 2019 Festival of Media Awards for "Best Use of Traditional and Ambient Media". Executed a first-to-market combination featuring weather triggered video projections overlaid onto a hand painted wallscape in NYC.• Helped establish a festival sponsorship for Zelle, a rising mobile banking client, partnering them with the 2019 Governor's Ball Festival in New York City. Facilitated campaign development between Founder's Entertainment (festival organizers) and clients, including the unique opportunity for branding the water ferries used as the main source of travel for 3500+ festival goers during the weekend long event.

London, Gb

• Responsible for OOH media buying campaigns for the Dunkin' Donuts account, supporting their franchisee locations throughout the Southeast region of North America.• Reorganized Chipotle Mexican Grill's national highway logo sign operations, allowing for a more efficient process to buy and manage annual contracts with each state's Department of Transportation.• Developed a strong understanding of client goals pertaining to a variety of brand categories, including Luxury, QSR, Retail, Entertainment, and Travel among others.

London, Gb

• Created a rate-tracking tool for all planning teams, encouraging better transparency and smarter rate negotiations with media partners.• Singlehandedly responsible for contracting and campaign reporting duties for all New York, Chicago, Detroit and Boston based planning teams.

Boston, Massachusetts, Us

• Facilitated communications between daily contest winners and our Partnerships team in regards to seasonal assets provided by our corporate partners (ex. MLB, NBA, NHL and NASCAR).• Improved asset maintenance and data collection practices as a means for efficient cross-functional communications.• Achieved positive rapport with users for swift response time and conflict management leading to a 95% experience success rate.• Acquired new customers (app downloads and account deposits) through on-site activation activities including guerrilla marketing at live events.• Served as a representative at fantasy sports live events for player assistance and to spread brand recognition to the general public.

Boston, Massachusetts, Us

• Responsible for part of Draftkings’ merchandising sector.• Handled order placements and shipments of internal departments, regular site players, and top tier players (VIP’s).• Launched both a cliental and departmental auditing archive to keep track of assets both internally and externally and records clients accordingly for invoicing purposes.• Modified and Improved Merchandise Request Process to streamline departmental communications and improve data maintenance.• Slashed logistics costs considerably due to extensive research for the most cost effective options, while improving shipment efficiency.

• Assisted in the planning of various political events such as fairs, fundraisers, public appearances, etc.• Developed primary data entry skills in national databases.• Coordinated constituent cases in confidentiality regarding housing, health care, civil rights, etc.• Assisted in communication & coordination between other government offices.

Bachelor’S Degree, International Business

International Business