• Lead national sales strategy and route to market. • Manage sales activities, planning, budgets, distributor/broker scorecard, etc. • Build relationships with brokers, distributors, and customers. • Deliver sales & profit goals.

● Drove $108MM in wine and spirits sales, POS initiatives, and collaborated with brand teams to align pricing, programming, and allocations.● Analyzed consumer insights and led regional programming to expand points of distribution. Biggest successes were Herradura Ultra and Woodford Double Oaked which led to them becoming the 3rd and 4th most profitable spirit SKUs for B-F at Costco.● Partnered nationally with distributors, state teams, brand teams, and finance to drive alignment on pricing, allocations, depletions, and VAP to exceed sales goals with a 5 year CAGR of over 18%.● Worked to develop and implement a Jack and Coke 12 pack; developed design, gained approval on concept, and accumulated pricing by state to validate value for the larger size. Sold in pre-orders of over 50k cases to Costco.

● Managed $71M gross profit from wine and spirits, surpassed targeted brand profit, volume growth, and distribution objectives.● Led team of 14 state managers, market managers, and chain account managers to oversee 3rd largest state for B-F business.● Implemented chain, off-premise independent, and on-premise statewide structure accelerated 15% more business in 1st year; aligned resources for on-premise and chain, which account for 85% of business.● Analyzed and developed new pricing model that drove 10%+ consistent annual growth rates, aligned with quantity purchases; measured positive return-on-investment (ROI).

● Directed all aspects of the channel, distributor, and state relationships across the Northwest region (WA, OR, AK, ID, MT, UT, and WY) which drove over $35MM in gross profit.● Led and developed a team of 10 state managers, market managers, field marketing managers, finance manager, and commercial manager to achieve profit, volume growth, and distribution goals.● Collaborated with National Accounts, Finance, and Marketing to develop profitable programming. Built relationships with distributors and customers through setting goals, scorecarding results, sharing in success, and open-consistent communication.

● Developed and managed execution of sales plans to achieve targeted brand profit, depletion volume, and distribution objectives for are which drove $46MM in sales revenue.● Managed pricing and programming to drive gross profit growth in Safeway, Costco, Albertsons, Kroger, Bev Mo, etc.in the West Region.● Managed and developed an off-premise chain team of 7 employees across CA, AZ, WA, OR, NV, and NM.

• Achieved $12.5M in brand profit, $45M in sales revenue, and 690k cases in depletions to hit distribution objectives; led a team of 10 chain managers, market managers, and sales administrator• Grew on-premise business for Fetzer by launching new SKU label for Sundial Chardonnay with no UPC for on-premise, which resulted in doubling wine by the glass sales over a year