Chris Kemper, Apr Email & Phone Number

Cincinnati Metropolitan Area

Residing within Fidelity’s Communications, Public Affairs and Policy Group, this role within Enterprise Communications amplifies the essence of what makes Fidelity a great place to work. - Through the design and delivery of regional and cross-regional communication strategies, drive forward Fidelity’s growth and key priorities, such as talent acquisition, career vitality and diversity and inclusion. - Drive authentic storytelling and experiences meant to connect, inform, inspire and drive the business forward. - Partner with regional leaders and regional leadership offices to celebrate the unique personality of each region while connecting associates to communities in and across the enterprise.- Attract, retain, and grow talent by enhancing the career development and growth opportunities for associates and managers across new roles, experiences, and skills.

Mission is to improve access to pools and swimming for underprivileged youth. Increased access will reduce healthcare costs, promote increased physical activity, and teach the life skill of swimming. According to the CDC, drowning is the second leading cause of unintentional injury death for children.

Cincinnati Metropolitan Area

RWS Entertainment Group is the world’s largest leisure and attraction experience provider. RWS designs, fabricates, installs and operates custom entertainment, live events and branded experiences delivering over 500 live productions each year. With projects on six of the world’s seven continents and all oceans in between, RWS provides services for theme parks, attractions, cruise ships, zoos, aquariums, museums, theater venues, casinos, hotels and resorts, botanical gardens, visitor centers, port of call destinations, retail and real estate, municipalities, airports, and corporate and branded experiences. - Develop compelling marketing campaigns for each brand within RWS Entertainment Group and the Group overall.- Act as a brand storyteller. Edit and curate the brand voice across multiple channels – creatively adapting per medium.- Strategize, plan and execute integrated marketing campaigns to drive growth. - Manage brand realignment process with external agency support. - Drive external agency activities, ensuring key goals are achieved on time and under budget.

Cincinnati, Ohio Area

Principally support First Student, the world’s largest school transportation provider and only national brand in the category. Also support First Transit, a mass transit operator for local authorities, universities and private companies. FirstGroup plc sold divisions to private-equity firm EQT in July 2021 for $4.6 billion. Led the Corporate Communications department that owned all internal and external communications functions and channels. - Formed, mentored and led team focused on being proactive counselors and trusted advisers. - Developed and executed a comprehensive communications strategy that strengthened company reputation among external audiences and built employee engagement and culture.- Orchestrated all US communications regarding EQT acquisition, from initial announcement of strategic review to sale to close. Sale announcement included a 28-point communications cascade and 18 separate content elements. - Through national association, led an industry-wide campaign regarding the challenges and impacts of the national school bus driver shortage.- Co-developed StartSafe to convey that school buses are “disinfected and protected” during pandemic, incorporating website, social, media outreach and POP signage with 102,000 units sold.- Supervised “Big Bus, No Big Deal” campaign to attack the nationwide driver shortage. In 2021, campaign garnered 250 stories in 25 markets and 7.4 earned million impressions.- Oversee internal communications for 96,000 employees. Initiatives include events, webinars, virtual meetings, newsletters, a portal, and launching a new CMS.- Supervise the deployment and adoption of employee app used by more than 65% of employees across 500+ locations.- Lead on issues management and crisis communications, including serving as primary spokesperson for injuries, fatalities, service challenges, employee misconduct, losing contracts and labor issues.- Member of M&A team; directed all communications for 10+ accretive acquisitions.

Cincinnati, Ohio Area

- Designed and launched pioneering, industry-first campaign to influence and communicate with customers and consumers. The Safety Dog Bus Tour is an integrated, multi-channel, experiential marketing and community campaign engendering affinity with customers and consumers. Tactics include multi-agency direction and coordination, targeted media outreach, parent-facing content, and a social media campaign. Almost 50 events to date. The five-year campaign has exceeded established YOY objectives by an average of 32%.- Led First Student and First Transit’s issues management and crisis communications, including accidents involving fatalities, service issues, employee misconduct, labor/union issues and losing contracts.- Elevated social media presence by launching new platforms on Instagram and Twitter, incorporating paid content, focusing on video and visual assets, and designing a customer service protocol to minimize the reputational impact of service challenges. Social media growth averaged 42% YOY. - Revamped issues management approach to include fewer statements, more on the record conversations and a deeper engagement in reputational issues. As a result, the impact of significant issues was minimized.- Attacked First Student’s biggest business issue, the recruitment of bus drivers, with an integrated marketing communications campaign. In targeting critical-need locations, the campaign generated 6,600 applications.- Directly participated in labor matters for the third-largest Teamster employer in the country. Work included media relations, paid consumer outreach, influencer engagement, strategic counsel, content creation, and external agency management.

East Central Distict

Cincinnati, Ohio Area

Led the team responsible for communications, content, marketing, public relations and social media initiatives to increase the Bee’s size, scope and brand. In 2014, there were 733 million impressions surrounding Bee Week – almost 100 million more than 2013 – and more than two impressions per every U.S. citizen. - Led the Bee’s first comprehensive campaign to drive school enrollment. The data-driven campaign resulted in a 158% increase in new schools enrolling in the Bee. - Direct an annual campaign to drive social media engagement and ESPN tune-in that includes geo-targeted, video, Facebook and GDN ads. The result in 25% aggregate fan growth in one month. - Constructed a mutually-beneficial relationship with Microsoft, the Official Technology Champion of the 2014 Bee. - Initiated and directed a project to uncover and better understand the brand. An outcome of the project is the Bee’s first-ever style guide to ensure brand consistency across all channels and platforms. - Doubled the number of fans/followers of the Bee’s social media sites; increased YouTube and Flickr engagement by 807%. - Manage a nine-person social media news team that generates engaging content, monitors channels and interacts with fans. The team was responsible for all social content, including tweeting all 713 words spelled on stage. - The Bee was the most-tweeted show of the week of May 26, with 111,000 tweets and a unique audience of 4.2 million. - President Obama tweeted to congratulate the co-champions, which I engineered into a trip to the Oval Office. - Serve as the primary spokesperson for the Bee, which included on-air interviews with CNN Headline News, a pull quote in USA Today and quotes on the cover of the New York Times. - Work with media outlets including ESPN, Jimmy Kimmel Live, the Washington Post, Associated Press and all network morning shows.- Manage a six-person team responsible for supporting the 175-200 credentialed members of the media at Bee Week.

Cincinnati, Ohio Area

The Cincinnati USA Regional Chamber is the nation's fifth-largest metro chamber, serving 5,000 member businesses and the region through economic development, government advocacy, festivals and regional vision and collaboration. I was a senior leadership team member and responsible for driving and amplifying key drivers of the Chamber’s relevance and reputation. I effectively articulated the region’s agenda and positioned the Chamber as the authority on business issues. - Served as primary Chamber spokesperson and first point of contact with local, national and international media. - Created communication platform for the city, county, Chamber and CVG regarding critical business issues. - Earned 6 stories per day that communicated Chamber messages, initiatives, events and themes. The total annual audience was 261 million, 83% of the US population. - Drove the Chamber’s social media strategy, including 15 sites on Facebook, Twitter and YouTube, totaling about 40,000 fans/followers. Responsible for 50% annual fan/follower growth each year from 2010 to 2012. - Generated all earned media activities for the Taste of Cincinnati, the nation’s longest-running culinary arts festival, and Oktoberfest-Zinzinnati, the second-largest Oktoberfest celebration in the world. Work led to the largest single day in the history of Oktoberfest and beating top-line festival revenue goals. - Collaborated with CEO to determine and execute the Chamber’s position on complex issues such as the Brent Spence Bridge and regional air service. - Led Chamber effort to pass the reauthorization of Ohio Third Frontier. The issue received 60% of the vote in the area despite little financial support from campaign directors.- Overhauled the Chamber’s public relations approach to be strategic, coordinated, results oriented and accountable to members, the business community and the board.- Worked with the Wall Street Journal, CNN, USA Today, Associated Press, ESPN, Bloomberg, CNBC and Reuters

Cincinnati, Ohio, United States

Led 18% year-over-year improvement in net income.

Cincinnati, Ohio, United States

Created annual PRSA Pro-Am Day, a shadowing event for area college students.

National City was a Fortune 500 company and the nation’s ninth-largest bank. National City was acquired by PNC in 2008. - Managed media relations for National City Mortgage, the eighth-largest mortgage lender in the country, and in Cincinnati, Dayton, Missouri and Florida markets, representing approximately 250 branches and more than $10.7 billion in deposits. - Administered internal and external communications for high-profile matters including foreclosures, off-shoring jobs to India, 3,400 job eliminations and actions in response to deteriorating conditions in the mortgage industry. - Direct executives and respond to media inquiries regarding breaking issues, including sensitive customer information found in a dumpster, customer injuries during a robbery and sheet metal from the National City building striking a pedestrian.- Proactively administered media relations activities for five acquisitions and subsequent conversions from legacy institution to National City. The aggregate investment of these acquisitions was $4.6 billion. - Crafted media relations plan for the conversion of Provident to National City. The campaign, which garnered the inaugural Cincinnati PRSA Blacksmith Award for Best Strategic Planning, earned a total readership/viewership of more than 2.69 million. Uncharacteristically, the bank added 4,000 households during the acquisition and conversion process. - Drove programming and media exposure for “Real Men Wear Pink”, National City’s month-long breast cancer awareness campaign. In Cincinnati, the promotion garnered 60 to 70 stories per year. Additionally, the “Bring a Buck” fund drive, a PR campaign with no advertising support, raised almost $60,000 for the National Breast Cancer Foundation. - Helped create 94% brand awareness in Cincinnati.

- Drove a 270% increase in proactive media coverage from 2002 to 2003. - Served as the primary contact for the financial news media regarding corporate issues, including those related to governance, the company’s financial performance and outlook. - Navigated internal and external communications through two earnings restatements generating more than 170 stories in outlets including the Wall Street Journal, USA Today, Bloomberg and the New York Times. Provided media training and key messages to executives while facilitating interviews to ensure the best possible outcome. Developed internal communication materials and provided avenues of feedback to satisfy employee concerns. - Developed communication materials, such as news releases, fact sheets, talking points, key messages and executive speeches, for all major company announcements and developments.- Spearheaded all internal and external communication launching new brand identity. Pioneered first-ever internal communications campaign, including Internet, direct mail and special events, to inform and build enthusiasm. - Served as editor of Inside Views, the company’s internal newsletter.- Assisted with design, direction and creation of Provident’s annual report.

HSR is B to B Magazine’s only six-time “Agency of the Year.” Primarily worked with AK Steel to launch antimicrobial-coated steel, a product that inhibits the growth of germs. Highlights include:- Media coverage generated more than 8.8 million impressions and advertising equivalency of over $2 million. The campaign received an honorable mention at the PR Week Annual Awards, was recognized as an “Integrated Marketing Success” by B to B Magazine, and won a prestigious Silver Anvil Award from the Public Relations Society of America.- Proactive media efforts resulted in coverage in the New York Times Magazine, CNBC, the Washington Post, Newsweek, the Today Show, the Times of India, Popular Mechanics and the Los Angeles Times. - Wrote and published Surface Magazine, a custom periodical created for AK Steel to detail the benefits of antimicrobial steel. Surface was distributed to 10,000 current and potential customers. - Directed media relations activities for Camino de Robles, the nation’s first antimicrobial home. Pitched and developed segment that appeared on HGTV’s DreamBuilders.- Produced a video news release that reached four million viewers. The VNR appeared in 100 markets including Philadelphia, Chicago, Dallas/Ft. Worth, San Diego, Phoenix, Detroit, Tampa/St. Pete and Jacksonville.

Served as public relations counsel at then the region’s largest public relations firm. Highlights include:- Directed media activities for Cincinnati’s largest consumer shows including the Travel Sports & Boat Show.- Worked on launch of Newport Aquarium. - Wrote the Transportation Theme of the Cincinnati 2012 Summer Olympic bid. - Awarded the firm-wide honor for outstanding media relations four times.

Bachelor Of Arts - Ba, Integrated Strategic Communications, 3.6

Activities and Societies: Omicron Delta Kappa Honor Society, Homecoming Court, Emerging Leader Institute, Summer Advising Counselor.

Education record