Chris Kerford Email & Phone Number

San Antonio, Texas Metropolitan Area

Jacksonville, Florida, United States

Jacksonville, Florida Area

Kansas City, Missouri

Houston, Texas Area

Oversee and manage all aspects related to the Texans 3 Fan Clubs that consists of over 20,000 members combined. Manage the Texans grassroots marketing efforts throughout the city of Houston and on Gamedays to grow our Fan Clubs and engage with our fans.Recreated our standard at our Grassroots activations to help create a more engaging experience for the fans. Have had over 1200 new members sign up at the Texans 2016 Training Camp.Planned and executed 4 Texans Outreach trips across Texas, working with Radio affiliates and partners to put on events in these other markets.Created the Texans Friday Night Football that won Special Event Marketing: Multiple Event Promotion at the AMA Crystal Award and was a finalist in Social Media category of the 2016 ADchievement Awards. The Texans Friday Night Football social media plan directly hit the millennials and generated over 1,700 social media posts during the program.Manage the Texans Friday activation programs throughout the season before each game. Lead the rebrand to make it more of a social push that will launch during the 2016-2017 season. Assisted in or coordinated the planning and execution of over 70 Texans Marketing, Community Relations, and LSSE events.Planned and executed Texans flag pole events such as the season Kickoff @ Kemah event, the Playoff Pep Rally, and the Back to Football FanFestOn – Field Manager for all Texans/LSSE Game Entertainment; managed Texans Flag Crew, lead the execution for in-game promotions, fulfilled sponsorship agreements, assisted in all pregame and halftime entertainment for the 22 Texans home games and 6 College Football games. Manage and work under 7 different budgets to put on our events and programs. Oversee and Manage all aspects of the Texans First Down Dad’s initiative, program created to push father and child bonding time through events.

Houston, Texas Area

Assisted or coordinated in the planning and execution of over 80 Texans Events, including, all of the Texans’ 3 fan club specific events, Marketing Events, Texans Radio activations, Texans Late Night TV Shows, youth football programs, Community Relations events, Texans gamedays, and Lone Star Sports Entertainment events/gamedays.Worked as a key member of the Texans gameday production team; wrote out game sheets, executed in game promotions, fulfilled sponsorship agreements, assisted in all pregame and halftime entertainment for the 10 Texans Home Games and 3 Lone Star Sports Entertainment college games.During Texans Training Camp, managed 16 event staff members on a daily basis at the 3 Texans Fan Club areas, Texans Ambassadors and Cheerleader autograph tents, and the Texans Radio live remote. Assisted in the growth of the Texans youth football platform. Worked with Texans Marketing Events Coordinator in the execution of the Heads Up Football Coaches Summit, Player Safety Clinic, and surprise visits to youth football leagues.Planned, coordinated, and executed 2 Gatorade Jr. Training Camps; a NFL Play 60 initiative. Coordinated and executed 20 live Texans Radio remotes at sponsor locations. Created new games, themes, and contest that helped increase the average weekly attendance at the night shows by 57% from the previous year.Assisted in the planning and execution of the Texans Community Relations events, including, Texans Running of the Bulls 5K, Texans Team Luncheon, Taste of the Texans, activation at the Susan B. Komen Race, Texans Military BBQ, Texans Souper Bowl of Caring Kickoff Party, Kids Triathlon, and numerous volunteer opportunities at the Texans YMCA. Coordinated all Texans grassroots programs to create awareness of and relationship with Houston metropolitan area fans. Won 1 of the 4 Rookie of the Year Impact Awards given out by the Texans President Jamey Rootes.

Kansas City, Missouri Area

Semester-long internship; playing a key role in supporting the Chiefs Marketing and Special Events Departments.Develop plans and help in the execution to promote and expand the Chiefs Kids Club, which has over 4,000 members.Assist with the planning of Chief Special Events at Arrowhead Stadium and around the community such as the Draft Day Party, the State of the Franchise event, Kids Club Day at Arrowhead, and Chiefs Training Camp.Meeting Preparation including research of companies that want to create a partnership with the Chiefs. Conduct research and brainstorm ideas to develop a plan to create a Women’s Fan Club for the Chiefs.Conduct research and plan possible events for Arrowhead Stadium, such as Movie Night, Bingo Night, and Concerts.Creating and reading neutral site contracts, assisting with planning of the Missouri Classic at Arrowhead Stadium.

Kansas City, Missouri Area

Key team field team member with focus on enhancing the fan experience.Responsible for execution of set up and take down of pyrotechnics for pre-game show.Spread awareness of the Chiefs brand by putting banners and signage up around the field.

St. Joseph, Missouri Area

Promotions – Wrote and coordinated game day scripts for promotions, sponsorship announcements, school announcements at over 140 home athletic games.Ticket Sales – Last season received over 500 inbound phone calls in regards to group and individual ticket sales resulting in over $6,500 in revenue for the program.Game Day Operations – Assisted in preparing the basketball arena and football stadium prior to games and events by setting up signage and inflatables for the pregame festivities.Hospitality – Setting up hospitality rooms for media, customers, gold members, and opposing teams.Planning – Listened and gave input in preseason planning meetings regarding season management and promotions.Media Relations – Retrieved and delivered stats, players and coaches for interviews by reporters and radio after games.Recruitment – Recruited other sport management majors to intern within the Athletic Department, trained them in various jobs, and helped organize their duties on game days. New Initiatives – Researched and developed plans to increase fan engagement by partnering with Phi Delta Theta at our school to start a student fan section called Max’s Maniacs. This initiative raised the average attendance by over 50 students.Grassroots Marketing – Placed signage around campus; handed out flyers at social events and in lunch room; helped with distributing sporting event information to our social media accounts.