Chris Keswani Email & Phone Number

California, United States

California, United States

New York, Us

Company developed an AI-powered No-Code Marketing Data SaaS platform (Marketing Mix Model, Bid Optimizer, Multi-touch Attribution and Geo-Targeting) which helps brands and agencies solve their marketing data challenges.*Utilizing Sales Navigator in conjunction with Lemlist to identify potential brands and partners *Collaborating with the C-Suite to continuously improve the business strategy*Developing impactful content targeting audience*Refining messaging to fully communicate value proposition of the SaaS platform (Marketing Mix Model, Bid Optimizer, Multi-touch Attribution and Geo-Targeting)*Exploring fundraising opportunities with the VC community*Researching tradeshows and conferences for purposes of brand awareness,speaking engagements, and connecting with clients and investors*Administrating HubSpot CRM to ensure latest and most accurate customer data

Menlo Park, Ca, Us

• Led the successful launch of 4 products (3 simultaneously) as the primary PMM for the partnership with Meta’s Business Product Marketing team. These products help their users drive greater work efficiencies and cross-functional team support and collaboration. Acting as the voice of the customer. • Developed and maintained project tracking documents that provided up-to-date planning and development status of current and upcoming projects. These tools allow stakeholders fromcross-functional teams and the engineering team to be aligned on the features and track the progress of the development process throughout the lifecycle from design up until the launch. • Scheduled and led working sessions with cross-functional and engineering teams to ensure all business requirements were updated and understood by the development team which led to stakeholder expectations being met and exceeded. • Created weekly project status updates for leadership and contributed to monthly and semi-annual stakeholder presentations and internal newsletters.

Kuala Lumpur, Wp, My

• Successfully managed P&L responsibility for North America ensuring continued revenue growth and increasing brand awareness through strategic partnerships. • Created 2nd-highest revenue-generating unit in the entire company in less than 3 years by increasing revenue Y-O-Y by 16x for gaming services. • Manage team members from software development and creative departments for projects to lower user-attrition by ensuring various technical components are properly functioning and marketing elements are accurately conveyed to mobile subscribers visiting main product website.• Supervise process to drive higher conversions rates and lower costs per conversion for paid media campaigns (B2C Marketing/B2B Marketing) by improving messaging and developing engaging visual and text content in ads by utilizing A/B testing. Introducing new campaigns on a monthly basis utilizing affiliate marketing, LinkedIn ads, Facebook ads, and Google Adwords.• Manage multiple projects simultaneously by successfully working with and influencing multiple cross-functional teams. • Lead process of handling customer service issues between internal teams and mobile carrier partner in order to provide timely and appropriate resolutions for end-user complaints resulting in greater customer satisfaction and issue resolution. • Successfully led the integration and launch of premium gaming subscription service with Sprint.• Oversaw migration project internally of gaming services from Sprint to T-Mobile post-merger ensuring product end-user usage continuity. • Conducted new market analysis, trend research, and competitive analysis and presented to senior management in order to develop strategic growth plans for services.• Created and executed strategic demand lead generation plan to introduce new partners to value-added services portfolio. • Identified and negotiated new multimillion-dollar content partnerships with leading telcos such as T-Mobile to expand existing product offerings.

I was the sole caretaker for my mother during her disability. Managed all facets of her personal and financial life.

Boca Raton, Florida, Us

𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 • Managed internal sales research unit increasing quality of leads while reducing the first-touch bounce back rates by 22%.• Collaborated with Sales Support Manager to ensure quotes were accurate and generated in a timely manner minimizing errors and increasing delivery times.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠• Created email marketing campaigns with higher-than-average open and response rates by crafting subject lines and copy that strategically targeted high-value audiences that led to increased number of discovery calls and quotes.• Supervised and assisted in the creation of digital marketing content that aligned with company’s new-user acquisition goals.𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Managed various creative and translation projects ensuring timely delivery of quality projects.

San Jose, Ca, Us

• Created Integrated Marketing Communications Plan utilizing multi-channel marketing (organic search media paid media, tradeshow marketing) to successfully reach target audience to build a loyal customer base for in-house developed products. • Led product manager and development teams using business administration best practices to ensure deliverables were received on-time for marketing/public relations activities such as press releases and significant product milestones.• Established, implemented, and optimized day-to-day strategies for paid media and organic social media efforts campaigns related to new mobile game offerings.• Conducted primary and secondary market research, created corporate business plan and established and oversaw product and company budgets.

• Provided founder of service-based website concept with business and marketing advice ranging from market research to user acquisition strategies.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Established annual marketing/advertising budget, identified appropriate marketing strategies, created marketing schedules for all games ensuring timely product launches and properly executed go-to-market plans. • Managed cross-functional staff for organic social media campaigns and established guidelines for Facebook and Twitter pages resulting in consistent customer user experiences.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠• Created digital advertising strategy, identified specific sites and managed budgets for various online advertising campaigns.• Utilized A/B testing techniques on both image and text advertisements in order to increase ad campaign results.• Created SEO strategy for corporate and product-specific sites and created plan for technical team to implement resulting in the establishment of user-interface requirements for corporate and product websites.𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬• Crafted and executed influencer marketing program. Identified and engaged with targeted segment to drive desired results.• Created strategic communications plan identifying PR objectives, created plan to meet those objectives and managed outside agency successfully increasing awareness of products as well as corporate branding.

B.S. Marketing, Minor: German

Marketing Management, Social Media Marketing

Certificate, Digital Media And Marketing

Executive Certificate, Global Marketing

Certificate Of Graduation: Masterclass, How To Build Digital Products

High School, General Studies