Chris Hummel Email & Phone Number

New York, NY, US

Green Thread is a B2B practice, under the Horizon Media umbrella, that helps companies achieve sustainable, scalable revenue expansion by aligning around a common purpose: growth. Green Thread designs and operationalizes data-driven, capital-intensive commercial strategies that agilely adapt to changing customer buying behaviors across the full revenue.

Stamford, CT, US

ACQUIRED BY HORIZON MEDIA IN 2022. Evangelizing innovative growth and technology strategies, the Institute was founded on the principle that growth is a team sport. Functional roles are blurring across sales, marketing and services, so growth can only be enabled by adopting key collaborative best practices across any leadership team. At the time I moved to.

Stamford, CT, US

• I was recruited as the company’s first CMO and digital leader for the world’s largest equipment rental provider. A member of the Executive Operating Committee, I reported to the CEO/COO.You could accurately say that.
• The numbers, first: I contributed to +62% revenue growth and +130% market valuation increase.
• We generated $1B+ in revenue in 2019 by expanding digital platform, channels, and capabilities.
• I expertly managed a $400M P&L (digital and customer care) and a high-performing team of 200.
• An award-winning, integrated advertising campaign boosted brand equity, growing unaided awareness from 27%41%; brand momentum 74%92%; and brand consideration 70%79%.
• We also cut customer churn and reduced lost calls by enhancing and automating our customer care center. The results? $50M in incremental revenue and a +20% growth in transactions through the center for 2019.

San Francisco, CA, US

Executive-in-residence for the technology PR agency of the year. Work directly with start-up and high-growth technology companies to improve growth strategies, deepen customer relationships, elevate brands, enhance digital marketing and better leverage technology. Established “CMO 2020,” an initiative designed to support chief marketing officers and other.

Rueil Malmaison, Paris, FR

• As Global CMO and EVP for this global F500 company that provided energy/automation digital solutions, I led a team of 1K direct/6K indirect employees. Thought leadership driving innovation capped some of my most.
• Launching a new “Life Is On” brand provided a platform for all our busines sunits and repositioned us as a more human company. It proved exceptionally successful and grew unaided brand awareness by 4% (+400 bps).
• Key initiatives—from increased demand generation and strengthened brand equity to operational efficiencies—contributed to +13% revenue growth and +21% valuation.
• With my new team, I implemented professional governance processes and restructured our marketing team with new priorities. We decreased costs by €27M through more efficient operations.
• By creating a demand engine, we increased demand for more products and services: +45% from marketing-qualified opportunities and +13% from website traffic (shift to digital channels).An example of the transformation I.

Munich, Bavaria, DE

• Recruited to a unique opportunity to lead a new PE-backed joint venture with Siemens AG. I faced an incredible challenge to turn around a former technology and market leader that was now characterized by declining.
• Flattened the decline to -2% <18 months by aligning our GTM strategy around vertical industry sales, Managed Services, ecommerce and indirect distribution.
• Expanded our customer base and relevance in the key North American market that resulted in +30% order growth, including a $50M public sector deal, and tripled market share from 0.9% to 2.7%.
• Slashed global operational costs by €59M annually and boosted profitability by managing restructuring that consolidated geographies, headcount, and product portfolio.
• Reimaged our product portfolio around Project Ansible—a revolutionary new team collaboration approach, grounded in user and market research as well as innovation around cloud/SaaS, mobility and social technologies.
• Executed on multiple M&A efforts including acquisitions (FastViewer webconferencing), carve outs (Enterasys networking unit), investments (InContact cloud contact center) and fundraising (€200M in high-yield bond.

Walldorf, BW, DE

• I was recruited by SAP to align sales and marketing in Asia Pacific (based in Singapore) as SVP of APAC Marketing where we rebuilt the team, collaborated with our colleagues and drove exceptional demand generation.
• Coalescing a distributed field marketing team of 600 into a globally aligned sales and marketing team, we generated an industry-leading 17% of SAP’s total pipeline (eg, Oracle’s marketing activity generated 11%.
• Introducing the Demand Generation Board as a joint prioritization council and establishing a culture of demand analytics, all working to capitalize on aligned sales and marketing focus. Results: We grew annual value.
• Repackaging quick time-to-value offerings with a “Best Run Now” program helped to thwart declines, improve time-to-value for customers and build new demand during the 2008-2009 financial crisis.

Walldorf, BW, DE

My primary role was to align marketing closely with local and regional business to elevate their charter and place marketing as a partner to success in the business. Working for the EVP of Asia Pacifica, I made inroads with key stakeholders across the region to create alignment that allowed for faster decision making and more successful marketing programs.

Austin, Texas, US

Gladiatorial warfare! Not often is that expression used in describing one’s career, value or culture. But in the case of my extraordinary career with Oracle that took me around the globe, this is actually an understatement.I was hired to run the Central Asia office in Kazakhstan in 1994. I had no experience with sales or software, and my Russian wasn’t.

Austin, Texas, US

Established a new level of understanding and awareness in Oracle’s services offering internally and externally by crystallizing complex products and services into clear messaging and clear, implementable marketing strategies.

Austin, Texas, US

Used unique experience in marketing and business roles to align shareholders and create cohesive customer facing programs and campaigns. Provided a fresh perspective and creative solutions for demanding stakeholders and a fast changing marketplace.

Austin, Texas, US

Defined programs to penetrate the diverse and complex market space in Asia Pacific. Authored the unique dual-language Oracle-“Jia Gu Wen” brand and logo in China. Provided fresh and interesting perspectives to differentiate from competition.

Austin, Texas, US

Led business operations in Russia and Commonwealth of Independent States (former USSR) to provide growth in a challenging and diverse region.

Austin, Texas, US

Led sales, consulting, education, marketing and business operations in Ukraine.

Austin, Texas, US

Led sales, consulting, education, marketing and business operations across Central Asia.

Mald, International Business

Global Business Senior Leadership Consortium, International Business

Ba, International Relations

Honors Program, Politics And Russian Language