Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, and Vanguard to transform the way they work. Our fully integrated solution makes it easy to deploy customized AI apps and workflows that accelerate growth, increase productivity, and ensure compliance. Writer’s suite of development tools is supported by Palmyra – Writer’s state-of-the-art family of LLMs – alongside our industry-leading graph-based RAG and customizable AI guardrails.

Led Airtable’s social media strategy, execution, and community management across all organic platforms. Designed and delivered campaigns, messaging, and content programs in partnership with PR, product marketing, sales, analyst/influencer relations, demand gen, and customer marketing. Established the brand voice for social, editorial principles, metrics framework, and employee training.Results included: 5x increase in brand engagements, 3x increase in community, 100+ real-world use cases identified for brand storytelling, and provided actionable insights for sales teams at 60 strategic accounts.Award recognition by PRNews for Best Use of User-Generated Content (2023 Social Media Marketing Awards).Community Lead role was added to responsibilities in January 2023. Designed and implemented engagement programs for Airtable’s community platform. Hosted the largest Airtable in-person conference in partnership with top community leaders and user groups. Results included: 2x Y/Y increase in active members and engagements, and developed a closed-loop feedback process between product and community.

Led a 7-person social media team responsible for all aspects of organic social strategy and delivery. Partnered with customer-facing teams to drive integrated campaigns, assets, and programs. Results included: 2x Y/Y increase in organic leads generated, supported a 6-week virtual user conference during the COVID-19 pandemic, and recognition by PRNews for Best Use of Multi-Platform Marketing (2021 Digital + Social Media Awards, Honorable Mention).Managed CEO Bill McDermott’s social media presence on LinkedIn and Twitter.

Lead the global social media team to develop campaigns, content, training, and sales enablement programs to be applied across all geos and business units. Partner closely with PR/AR, brand, events, product marketing, and employee communications to achieve our respective KPIs. Manage the corporate social media handles across all platforms. Results include: 83% Y/Y increase in engagement, 2x increase in employee advocacy, and $200M in influenced pipeline. Led the social media rebrand for the company launch of Hitachi Vantara (formerly Hitachi Data Systems and Pentaho). Executed a holistic strategy across a Hub-and-Spoke organization to establish new global processes, editorial frameworks, KPIs, best practices, and tools. Streamlined social media handles by 23% while increasing engagement by 74%.

Led Workday’s global social media strategy to generate awareness, engagement, and brand advocacy. Developed messaging, creative assets, and global campaigns across all owned social channels. Results included: 9x increase in engagement, 4x increase in social communities, and recognition by LinkedIn as one of the Top 25 Most Socially Engaged Companies and one of the Top 10 U.S. Brands for Social Selling. Established Workday's social media foundation, including brand voice, editorial principles, training resources, policies, reporting platforms, and served as the social lead for all public-facing activities across the company.

Designed and executed digital marketing strategies to support global campaigns, launches, customer events, and brand storytelling. Created content including blogs, product videos, webinars, podcasts, and Slideshare presentations. Supported product launches for SAP HANA and SAP BusinessObjects resulting in in €300M in marketing touched pipeline.Developed content strategies to drive engagement on SAP Community Network, an industry-leading B2B community with 2 million unique monthly visitors. Increased peer contributors by 50% with a 61% increase in page views.

Established Intuit’s social media presence for Intuit Payroll, the #1 payroll provider with more than one million customers. Led a cross-functional team of digital marketers, product leads, and external influencers to drive awareness, engagement and subscriptions. Results included: 97% increase in social share of voice with 96% positive-neutral sentiment; 52% increase in social referrals from influencers; and 19% sales growth in subscriptions.

Drove the marketing strategy and execution for del.icio.us, the largest social bookmarking service on the web with over 5 million users. Owned the launch plan for the redesign of del.icio.us resulting in 80% YoY growth. Responsibilities included product positioning, new member onboarding, ad strategy and in-product messaging.

Led the digital marketing strategy for Microsoft Office for Mac to drive new user acquisition, nurture the installed base and change community perceptions. Managed the product website generating $10 million in annual sales and 2 million unique visitors/month.

Owned the end-to-end Higher Education marketing strategy for Microsoft’s Public Sector vertical. Responsibilities included: Developing and executing campaigns, working with sales executives on account strategies, managing industry events and creating content across all marketing channels.