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Over the course of my career, I have been mainly involved in consulting, digital agencies, direct-to-consumer products, e-commerce start-ups, and 3D printing.Past experience and accomplishments:- Published author of four books - Managing Partner at StoicYeti- Original strategist and launch CMO at Purple - Founder at 3DplusMe (a venture-funded consumer 3D printing and scanning company sold to White Clouds in 2015)- Co-founder and COO at GearTrade.com (sold to Backcountry.com in 2002)- CMO at SEO.com- Co-founder of two other start-upsI taught as an adjunct instructor at Westminster College (2005–2012), Utah State University (2013–2016), and UVU (2023-Present). Courses I've taught include entrepreneurship, internet marketing, and corporate strategy.In 2007 I was voted into v|Spring Capital's v|100 list of Top Venture Entrepreneurs (nominated by Utah peers). I made the v|100 list again every year until the program ended in 2012. I have been involved in student mentoring and judged business plan competitions. I’ve also published articles in Connect and Launch magazines. Specialties: consumer product development, internet marketing, offline marketing, lead generation, e-commerce, go-to-market strategies, website usability, content marketing, conversion optimization, analytics, social commerce, search engine optimization, business development, negotiation, venture capital, management, sales, consulting, coaching, lead generation, 3D printing, 3D imaging
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Co-Founder And CeoLawma.AiSalt Lake City, Ut, Us -
Published Author (Non-Fiction)Trust Me, I'M A Consultant (Non-Fiction) Aug 2023 - PresentThis Wall Street Journal bestseller is available now on Amazon. -
Adjunct InstructorUtah Valley University Dec 2022 - PresentOrem, Ut, UsMBA Instructor in marketing and strategy at the Woodbury School of Business. -
Patent HolderInconceivable Ventures Dec 2020 - PresentI am an inventor who holds patents for the HellaRoller and the multi-durometer gelspring.
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Founder And CeoStoicyeti Oct 2019 - PresentThe world's foremost experts in DTC video creative for social platforms. We are also experts at employing third party data tools to examine platform performance. Our work has produced ~$2B in DTC revenue with more than 3 billion video views in platforms like Instagram, TikTok, YouTube and traditional channels. Notable clients include TempurSealy, Harley-Davidson, HomeChef, Casper, Cabinets To Go, Gabb Wireless, Built Bar, Cozy Earth, Mercari, Zupas, Candid, Malouf, and many more. Learn more at StoicYeti.com -
Published Author (Fiction)Published Author Nov 2020 - PresentPublished:The Adamic Code (Book One in the Orion's Spear Series) Vanguard (Book Two in the Orion's Spear Series) (Fiction)October 2023 release:The Lost Rhodes Artifact (Book Three in the Orion's Spear Series) -
Fractional CmoKnudsen Group, Inc. Mar 2015 - Feb 2020Independent CMO Consultant in B2B lead generation and e-commerce.Areas in which I've consulted:- Outsourced CMO - Online and offline go-to-market strategies for consumer products - B2B lead generation and sales training - E-commerce growth strategy and execution - Consumer product development - Software product development - Viral video marketing
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Chief Marketing OfficerPurple Apr 2015 - Apr 2016Lehi, Utah, UsIn May of 2015, I was retained by Purple (Purple.com) to create and launch the company's go-to-market strategy. Purple developed a new mattress technology and wanted to sell the product directly to the consumer though e-commerce channels. The company's management team had no previous experience in e-commerce, so I conceived the brand, designed the launch strategy, hired the team, and put every detail in place to launch and grow Purple into the brand it is today. -
Adjunct InstructorUtah State University May 2013 - Apr 2015Logan, Utah, UsInstructor in entrepreneurship courses for the Jon M. Huntsman School of Business at Utah State University. -
Founder3Dplusme Oct 2011 - May 2014Here's a great video about 3DplusMe:https://youtu.be/QAE2CDFaN98?si=BMloHUMje2-kpgcwI co-founded the company. It sold in 2015 to WhiteClouds. -
Adjunct InstructorWestminster College 2005 - Nov 2012Salt Lake City, Utah, UsInstructor in SEO and social marketing, entrepreneurship, corporate strategy, and business plan development. -
Chief Marketing OfficerSeo.Com Oct 2008 - Oct 2010Harrisburg, Pennsylvania, UsBuilt an integrated B2B sales and marketing system and iplemented that system. Managed lead generation and increased leads by more than 2000% in one year. Established the company's business development strategy and managed the build-out of the partnership (reseller) team.
Chris Knudsen Skills
Chris Knudsen Education Details
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Westminster UniversityFinance And Entrepreneurship -
Brigham Young UniversityBusiness Management -
Utah Valley UniversityEntrepreneurship/Finance
Frequently Asked Questions about Chris Knudsen
What company does Chris Knudsen work for?
Chris Knudsen works for Lawma.ai
What is Chris Knudsen's role at the current company?
Chris Knudsen's current role is Co-Founder and CEO.
What is Chris Knudsen's email address?
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What schools did Chris Knudsen attend?
Chris Knudsen attended Westminster University, Brigham Young University, Utah Valley University.
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Chris Knudsen has skills like Online Marketing, Start Ups, Entrepreneurship, Lead Generation, Seo, Strategy, Management, Web Marketing, Business Development, Marketing, Marketing Strategy, Sales.
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