Pivot Bridget Marketing is a marketing consulting practice specializing in providing fractional Chief Marketing Officer (CMO) and Chief Experience Officer (CXO) services to businesses driving transformative growth. Our mission is to deliver strategic marketing solutions that drive performance, enhance customer experiences, and foster sustainable business growth. We leverage our extensive expertise and proven track record to help companies navigate the complexities of modern marketing and achieve their goals.

As Chief Experience Officer, I served as the Executive Marketing, Customer Experience, Digital, Product Development, and Service Innovation Leader.Highlights: - Led internal and external marketing teams responsible for marketing strategy, branddevelopment, performance marketing, local planning, proprietary product development, customerexperience, guest relations, digital transformation, and business commercialization strategy - Led marketing organization restructure to optimize performance during office consolidation - Designed and implemented a modernized brand strategy based on guest insights and heuristicbehavior modeling to drive guest acquisition and long-term financial value - Led digital transformation, including the launch of direct-to-consumer selling channels, a newmobile application, and new digitally enabled wax suites - Created a local Marketing department to support franchisees across various markets - Developed strategy and implemented an award-winning new proprietary product line - Prepared Marketing organization, practices, and approach for a successful IPO (EWCZ, August 2021), - Introduced measurable marketing initiatives to drive profitable marketing tactics - Launched a new points-based rewards program (EWC Rewards) - Recognized by Entrepreneur.com Top 50 Franchise CMO's Who Are Changing the Game

Head of Marketing and eCommerce, Sally Beauty - 2900+ stores, 2 eCommerce WebsitesLeading a team of 60+ marketing professionals responsible for brand planning, traditional and digital marketing strategy, creative, loyalty, CRM programs, social media, campaign projection, advanced customer analytics, digital UI/UX, content strategy and eCommerce operations.

Head of Marketing, Sunglass Hut North America - Leading a team of 30+ marketing professionals responsible for brand marketing plans, digital marketing plans, creative, visual merchandising, store experience, loyalty programs, CRM programs, social media, campaign projection and analysis, advanced analytics, eCommerce technology strategy, logistics, call center, UI/UX and content strategy

Led centralized online marketing division to successful and profitable goals for online media, email, affiliate programs and SEM.