*Lead all sales and marketing efforts

*Launched and lead company/festival celebrating music and culture within I-77 corridor*Lead business strategy, marketing efforts, contracts and partner management*Recruit all local and national sponsorship

*Built the first-ever lean-startup B2B infrastructure with cross-functional collaboration. Negotiated four wholesale deals, formed a test-and-learn strategic partnership and launched the first-ever B2B initiative EXPRESS for Business, resulting in 110% growth in one year.*Piloted ecommerce subscription box startup (Style Trial). Led test-and-learn marketing strategy: user-generated content, influencers, website, email campaigns, app/SMS.*Led a single-store pilot based in design thinking to validate demand for in-store styling services and secured strategic project partner. Demonstrated a multi-million dollar need for in-store styling services.*Investigated the gifting business/market, re-negotiated current consulting agreement, increased promotions, crafted business case, ran in-store gift card experiments, launched new tech startup SmartGift and piloted “Activate at Home”. *Generated rapid in-store traffic-driving experiments – chosen for exclusive three-person project team.*Recipient of 2018 EXPRESS APEX Award for Top Performance

● Led new ventures go-to-market consulting, investor pitches, and built connections to secure venture and angel funding, resulting in 40+ technology portfolio and creation of 50+ startups and $5mm+ in funding.● Project-managed technology incubation/validation: user studies, customer surveys, 3D printing, FDA clearance and technology transfer.● Piloted first-ever networking event (Startup Snapshot) connecting university entrepreneurs, investors, and inventors. Ongoing semi-annual event with over 100+ participants.

● Solicited global companies to lead annual campaign with Limited Brands totaling over $1.9 million. ● Increased support levels by 60% through active networking with senior-level leaders including CEOs.

● Administered multimillion-dollar grants program and advised 70 partner relationships