Chris Kopsachilis Email & Phone Number

New York, NY, US

New York

• Led creative strategy and team leadership for FreshDirect, managing a team of five across digital marketing channels, including email, performance marketing, and out-of-home (OOH) advertising.
• Spearheaded cohesive branding across email marketing, SMS, video, social media, and employer branding, resulting in increased customer retention and engagement.
• Implemented workflow optimization and efficiency improvements for creative approvals, photography planning, and asset creation, improving delivery for cross-functional teams.
• Applied data-driven creative techniques to enhance consumer engagement, leading to significant gains in conversion rate optimization (CRO) throughout the customer journey.

New York

• Directed a full-scale brand development and website relaunch that improved user experience (UX) and increased the applicant pool by 20%.
• Led cross-functional collaboration to streamline project delivery across digital channels, email, social media, and paid media campaigns.
• Applied agile methodologies and workflow optimization to boost team productivity, ensuring efficient delivery of high-impact projects on time and within budget.

New York, New York, United States

• Directed a comprehensive brand development strategy for Foodkick’s launch, including all aspects of digital marketing, visual design, e-commerce branding, and customer retention strategies.
• Managed the creation of pre- and post-launch campaigns, integrating direct response marketing through email, digital ads, and social media strategy.
• Partnered with external business teams to oversee consumer engagement campaigns, resulting in increased brand visibility and user adoption.

New York

• Led a creative team focused on consumer marketing initiatives, driving digital subscription growth across platforms including iPad and other tablets.
• Optimized user experience (UX) for People.com, resulting in over $1.2MM in incremental revenue, with successful strategies rolled out to 16 additional titles including InStyle and Real Simple.
• Developed conversion optimization strategies for digital subscriptions, collaborating with stakeholders to implement data-driven enhancements.
• Managed the transition from Time Inc. to Williams Lea Tag, ensuring seamless operations and creative continuity during organizational changes.

New York

• Directed creative for all Time Inc. brands, including major consumer marketing and digital marketing campaigns to sell digital subscriptions.
• Collaborated on direct mail, digital ads, social media, and SEM campaigns, improving conversion by 20% and enhancing brand development initiatives.
• Led project management for key creative campaigns across multiple platforms, ensuring alignment with marketing goals and optimized customer journey experiences.

New York

New York

Advertising Art & Design

Graduated from the Center for the Media Arts which was later purchased by Mercy. Advertising Art & Design — Received over 600 hours of.

Liberal Arts And Sciences/Liberal Studies