Graduate-level instructor for Sports Business Analytics.

Led the growth of the FanOne Marketing Services division from three internal clients to over 80 clients, including some of the largest properties in collegiate athletics, professional sports, performing arts venues, and entertainment venues. Created a highly customizable, scalable platform which garnered industry-wide recognition as a leader in CRM and marketing automation. Automated complex business tasks into smooth, user-friendly processes to improve sales and service. Also created $300,000 worth of salable inventory for the company through new service offerings. Some highlights include:*Awarded "Most Outstanding Employee" in 2016* Increasing new business for a single client by 30% year over year through custom CRM & marketing automation initiatives.* Overseeing a campaign for a collegiate athletics client which led to record men’s basketball revenue* Automating the post-event survey analysis to decrease the turnaround time for service cases* Creating a new process for a performing arts venue to track customer service “wins” and identify at-risk purchasers* Implementing an automated usage campaign to streamline the identification of at-risk customers, which led to a 97% renewal rate (up from the previous year)

Created and executed multi-channel marketing programs for a range of clients using the platform of LSU Athletics. Fostered relationships with partners in non-traditional categories to grow sponsorship revenue. Also developed new inventory to create opportunities for expanding partnerships as well as creating new ones. Revenue grew over $1 million in what many considered to be a "mature" multi-media rights property. I also led the creation of new sponsorship assets valued at over $100,000.Certain partnerships were featured in the sports industry publication Partnership Activation and highlighted on MyCokeRewards.com.

Oversaw a staff which administered the data collection initiatives for the New Orleans Saints on game days. Data was used to grow season ticket waiting list, special events, and create other opportunities related to growing revenue.The main project I oversaw was featured in the sports industry publication Sports Business Journal in January 2011.

● Conducted a fan focus group and made recommendations to enhance the fan experience and grow different revenue streams● Responsible for game day operations at McAfee Coliseum for the Oakland A's and San Jose Earthquakes ranging from guest services, event marketing, game promotions, staff training, safety & facility operations.● Served as an event representative at McAfee Coliseum

Provided consulting services to small- and medium-sized regional businesses including marketing plans, financial analysis, feasibility studies, demand forecasting, operational efficiency models, and financial projections. Focused on businesses in the QSR, technology, outdoor & sporting goods retail, and finance industries.

● Created & implemented marketing plans for baseball, women's basketball, soccer, and field hockey which led to an increase in attendance at each sport by at least 20%● Managed a team of 15 marketing associates and increased football and men's basketball season ticket sales by 30%● Oversaw kids club and increased paid membership by 105%● Secured first-ever game sponsorships for soccer and field hockey● Managed game day operations and promotions for eight different sports, including football and basketball● Grew database of names for women's basketball and baseball through various data-capturing initiatives for future ticket sales efforts

Oversaw the student spirit group, the Completely Insane Anteaters and grew membership to over 2,000 students. Planned and executed Midnight Magic basketball event. Coordinated and managed game promotions, event marketing, in-game contests, and sponsorship fulfillment.