Chris Koss Email & Phone Number

Austin, Texas, Us

Houston, Tx, Us

Create comprehensive web analytics maintenance programMaximize functionality of Google Analytics and Google Tag Manager for custom tracking solutions across 100+ clients, including enterprise-levelCustomize integrations between CRM tools with website analyticsDevelop custom dashboards in R Shiny, GDS, and Power BI

Houston, Texas, Us

Developed and implemented online tracking strategies to measure website activity and the performance of campaignsBuilt custom solutions, including SAINT Classifications and Regex filters, in both Omniture Site Catalyst and Google Analytics to measure and segment site trafficResearched social media tracking tools and recommended best practices in quantifying social media

Contract-based work in the web analytics, reporting, SEM, and digital ad operations

Develop and implement online tracking strategies to measure visitor behavior and key performance indicators of campaignsUtilize multiple analytics platforms, including Omniture, Visual Sciences, Google Analytics, Voicestar, and ClickPath to measure media campaign performance and develop optimization strategies.Manage and optimize SEM campaigns ranging from monthly budgets of $3000 to $50,000Analyze and make recommendations to improve advertiser’s site flow, understand audience segmentation, and better integrate within online advertising efforts and between online and offline initiatives

Contract-based work in the web analytics, reporting, SEM, and digital ad operations

Managed team of 12 analysts over five ad serving products for all North American and South American clients Worked extensively with global managers on streamlining processes and improving efficiency, including the implementation of a tiered-support structure based on revenueResponsible for interviewing, screening, and hiring new team membersMaintained over 90% average customer satisfaction rate, measured by Satmetrix, a proprietary, industry-wide survey platformMore than 50% of direct reports were promoted within company, which speaks to my advocacy, training skills, and camaraderie established

Selected to help open satellite office in Denver due to result-orientated nature, proven ability to lead, and firm understanding of businessResponsible for training 10 new support staff for one ad serving productAnalyzed and documented workflow resulting in increased efficiency and decreased human error

Provided technical support to advertiser clients who use proprietary ad serving productsWrote 33 technical product documents for user guide and knowledge shareActed as liaison between non-technical advertisers and technical publishers in resolving data disputes

Us

Managed 12-person teamWithin eight months, went from new hire to department leader and 2nd in commandProvided support to satellite offices in NY, SF, Hong Kong, and London due to understanding our service offering and the trafficking platform and my ability to communicate and disseminate information

Us

Responsible for day-to-day tasks taking a marketing plan from planned state to live state and coordinating between represented advertisers and publishers.