Chris is the CMO of Darktrace (DARK.L), a global leader in cyber security artificial intelligence, delivering complete AI-powered solutions in its mission to free the world of cyber disruption.

Responsible for the strategy and execution of the Nutanix theatre marketing practice, including customer, channel, OEM and Alliances marketing globally. The role is focused on the delivery of the full marketing mix designed to increase brand awareness, enable channel partners, drive demand, and build pipeline for the company's products and solutions.

End-to-end CMO role responsible for the strategy and execution of global marketing for the $2.4bn mobility, security, location-based services and Internet of Things business for Aruba Networks. Implemented scalable and sustainable marketing systems for awareness, demand generation, sales enablement, channel marketing, events and community. Experienced across enterprise software, hardware and SaaS offerings targeting IT, line-of-business, and developer audiences. Major Responsibilities and Achievements• Enabled a global field sales organization on the combined HPE Aruba value proposition• Evangelized a fresh, compelling point of view for Mobility solutions at Aruba• Implemented a global demand generation engine with central campaign development and field marketing execution• Architected an end-to-end digital strategy including brand, social, content and community• Oversaw analyst relations; resulting in leadership position in the Gartner Magic Quadrant • Managed the integration of the Aruba and HP Networking global marketing organization• Served as an integral member of the core executive team

Responsible for all aspects of marketing for Aruba's wireless, mobility and security solutions across Europe, Middle East and Africa. Delivered consistent marketing results that helped double the EMEA business in 4 years. Major Responsibilities and Achievements• Built a scalable demand generation engine resulting in 20% of EMEA bookings being marketing initiated• Improved the average marketing ROI to 20:1 for channel and direct marketing campaigns• Implemented an EMEA-wide public relations practice resulting in 30% quarter over quarter growth in business and technical media coverage• Oversaw large-scale customer and partner conferences achieving 1000+ paid attendees• Delivered a 30% increase in technical certifications at 20% of the cost by establishing a network of EMEA Authorized Training Centers • Launched Aruba’s social media strategy in EMEA resulting in over 100,000 initial impressions and a 40% quarterly increase in followersWas a regular speaker and evangelist on Mobility and Security topics

Responsible for the strategy and execution of all outbound marketing activities associated with Cisco’s $1.5B enterprise wireless and $6B access switching portfolios. Active member of the executive team that scaled WLAN global revenues from $900M to $1.5B within three fiscal years. Strong ability to navigate large, complex organizations to deliver results. Led the mainstreaming of wireless LAN into the wired infrastructure at a critical turning point in that market's evolution. Major Responsibilities and Achievements• Established and executed marketing strategy across all aspects of the marketing mix including demand generation, public relations, social media and channel marketing• Created extensive direct and channel demand generation campaigns resulting in an average quarterly pipeline generation of $20 - $30 million• Managed an annual marketing budget of $4 million • Successfully executed over 10 major product and solutions launches including Cisco CleanAir technology which resulted in the fastest product ramp in the history of Cisco’s wireless business• Acknowledged as an authority on wireless and mobility with frequent quotes in publications such as Forbes, CIO Magazine, Networkworld, eWeek, and Information WeekRated an X (top performer) every year since joining Cisco

Advised technology and business leaders of Global 2000 enterprises on IT strategy and execution, with actionable advice and guidance on technology use, vendor comparisons, and procurement strategies. Trusted advisor to leading technology vendors and service providers, optimizing their go-to-market strategies, product positioning and development plans. Evaluated vendor technology strategies and delivered advice on end-user purchasing criteria. Major Responsibilities and Achievements• Regularly consulted on IT strategy to multinational corporations, including: Cisco, DuPont, Lockheed Martin, AT&T, Johnson & Johnson, Pfizer, Estee Lauder, BASF and Levis• Developed the research agenda and intellectual property for the global infrastructure practice in the areas of local area networking, wireless, security and IP communications• Ranked in the top 10% of analysts for the generation of client deliverables, including: research briefs, presentations, webinars, and teleconferences• Ranked in the top 25% of analysts for annual generation of consulting revenues