With over 15 years of experience in Advertising Technology (AdTech), I am a passionate and innovative creative strategist who leads the Automotive vertical team at VDX.tv, a global leader in video-driven advertising solutions. My mission is to craft compelling omni-channel video-driven creatives that merge TV and digital messaging to address consumer needs within the automotive purchase cycle. I collaborate with clients to understand their objectives and position VDX product to meet their goals. I also manage a team of creative designers and strategists, ensuring seamless execution from kickoff call to live date. Some of my recent clients include Mazda, Ford, Lexus, Chevy, GMC, Kia, and Acura. I have successfully delivered creative projects that increased brand awareness, engagement, and conversions across multiple platforms and devices. I am proficient in creative direction, digital marketing, and social media marketing, and I constantly seek to learn new trends and technologies in the AdTech industry.