Chris Kruell Email & Phone Number

Practice leader in marketing and communications, in particular serving in fractional CMO and acting CMO roles for clients who need leadership and guidance in their marketing efforts. Strategy development to tactical execution across the span of marketing responsibilities, including- Marketing strategy development and execution- Product marketing- Corporate and marketing communications strategy and execution (PR, website content, marketing and sales tools, social media)- Branding, messaging development, value proposition development- Partner marketing- Writing (blog articles, white papers, newsletters, campaign materials, placed articles, website copy, etc.)- Company and product launch strategy and execution

Vancouver, Wa, Us

• Manage team that is responsible for all things marketing: strategy, branding, roadmaps, research, product marketing, outbound communications, digital marketing and advertising, product launches, multiple websites, e-commerce, in-person and online events • Developed and manage corporate brand and go-to-market strategy for three major product lines across multiple industries and go-to-market channels• Grew e-commerce to 10% of overall revenue

Houston, Texas, Us

After the acquisition of ERP-Link by Gimmal, I was responsible for ERP-Link product marketing, including creating sales collateral/presentations, creating and conducting demos, web marketing, events, analyst relations, partner marketing, and branding.

Us

At this enterprise software/middleware company that provided interoperability for SAP and Microsoft SharePoint platforms, I was responsible for marketing and business development. In addition: • Deployed company CRM system for sales reporting and campaign management• Developed web/social media strategy to better serve prospects and partners• Created SharePoint partner portal• Developed channel programs to enable partner-driven sales model• Launched iNet.BI SP2 (new release of existing product)

Camas, Washington, Us

• Introduced Lightfleet’s innovative technology (Corowave) through press/analyst campaign.Received coverage in Wall Street Journal, Lightfleet named vendor to watch in Gartner “CoolVendor” report, coverage in other key analysts and publications.• Developed and implemented Lightfleet corporate branding and brand strategy• Executed three-tier marketing strategy for corporation, technology, and products• Raised over $10 million in angel investment; drove private placement memorandum

Palo Alto, Ca, Us

Responsibilities included driving outbound strategy for Sun's core server product line, with multi-million-dollar budget and team of 30+ people. - Launched multiple Sun server product lines and related programs into the industry (press, analysts, customers, sales channels) to support multi-billion-dollar annual revenue targets.- Corporate spokesperson for key product and corporate announcements, annual analyst conference, and day-to-day activities.- Sun server product and strategy for corporate messaging, branding, and naming, as well as other key cross-Sun activities. - Drove cross-organizational marketing programs.

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B.S., General Studies

Ma, Liberal Studies