GoodAscent is a team of experienced tech and sustainability leaders who have come together to help companies scale their impact.Personal focus on start-ups, venture partners, and large enterprises looking to transform their ideas and innovations into scalable, high-growth and profitable businesses; domains of interest include Sustainable Supply Chain Management (SSCM), Industry 4.0, and Industrial Internet of Things (IIoT).

Business, marketing, and product strategy for high-technology segments, including hardware, desktop and enterprise software, mobile and web applications. Expertise across consumer, professional, and industrial applications.As a leader in business and marketing strategy, Brilliant Things consults with firms ranging from start-ups to large enterprises and private equity firms to transform their ideas and innovations into scalable, high-growth, and profitable businesses.Expertise: • Business planning – Market segmentation and expansion. Business and product line strategy. Start-up business plans. M&A, company, and market guidance for investment strategies.• Business growth – M&A integration management. Scaling start-ups into sustainable businesses. Developing and implementing business strategies that dramatically scale growth. Go-to-market strategy and implementation.• Product development – New product definition, evaluation and design, MVP development, feature analysis.• Brand-building – Identity, naming, messaging, positioning, competitive differentiation.• Customer experience – UI/UX/CX and interaction definition. Workflow and integration design. Engagement strategies.• Awareness – Online presence, social media. PR, analyst and event strategies.• Demand generation – Content strategies and development, lead gen, advertising.Domain interest in Industrial IoT, energy management, autonomous and connected vehicles.

Led product and technology creation, engineering and product management/marketing teams, at the leading supplier of smart water management systems for buildings and irrigation. HydroPoint systems have pioneered M2M Internet of Things technology for sustainability and water management applications, combining networks of remote sensors with local control and predictive analytics to reduce water waste and increase operational efficiency.Built a 10-person product management and marketing organization from the ground up in under six months, including product managers, writers, education content developers, and UX designers. Established processes for evaluation of new business cases, product planning, and feature evaluation.Created and managed new office of the CTO, responsible for identifying new product and technology opportunities, and providing technical leadership and review throughout the organization.Integrated and managed engineering development teams in Petaluma and Boise responsible for the development of IoT-based water management hardware, web-based and mobile apps, analytics and visualization, and server infrastructure. Initiated and directed implementation of transition from privately-hosted servers to AWS platform, increasing resilience, stability, and scalability of cloud-based platform. Led the implementation of new processes and tools to increase development efficiency, predictability, and quality of deployment.Provided the leadership to expand existing market opportunities and to introduce new products and services that moved the company to establish inroads beyond irrigation management into the broader markets of infrastructure and workflow related to water management. Established an IoT-centric approach to the monetization of opportunities through data maximization, aggregation, and analytics.

Built a marketing team for a rapidly-growing company delivering dynamic cooling management systems for data centers, telcos, and commercial buildings. Vigilent systems incorporate M2M Internet of Things technology, Big Data collection, and AI-based decision-making and predictive analytics to provide increased control and reduce cooling costs.Created the infrastructure and hired marketing staff for product marketing, sales support, media/analyst relations, event management, marketing and technical writing, graphic design, product development, and launches.Developed positioning, marketing messages, and branding strategies. Designed and developed new web properties and social media outlets to expand awareness and facilitate lead generation.Productized hardware and software solutions; determined customer requirements and evaluated business opportunities; drove product strategy and implementation.Analyzed pricing opportunities, developed and implemented new and standardized pricing for a multi-tier, multi-channel distribution strategy.Designed and created a line of collateral material to inform and progress potential customers' purchase decisions. Established public relations and analyst development programs, resulting in an ongoing stream of media and analyst coverage. Managed and implemented trade show and event participation.

Engaged in the high-technology industry at firms bringing state-of-the-art consumer and B2B product/service solutions to market.Provided all marketing services for a rapidly-growing company delivering dynamic cooling management systems for data centers, telcos, and commercial buildings.Developed the product definition/plan and marketing requirements for Cisco Umi (http://home.cisco.com/en-us/telepresence/Umi/).

Prosidio was a start-up company developing and marketing Windows desktop and cloud-based applications for online photo sharing.Defined the business strategy for developing and bringing to market new photo sharing products in a distributed desktop, mobile and cloud-based environment.Defined product features and usability requirements for innovative application software which facilitated rapid distribution of images through a customizable, web-based presentation environment.Managed all aspects of the company’s business.

Sonic Solutions was the leading supplier of DVD creation and CD mastering systems, and grew revenues from $13.9 million in 1996 to $56.9 million by 2004.Defined and implemented business strategies which achieved the dominant position in each market segment: Greater than an 85% market share in consumer DVD applications, with more than six million units shipped; a 95% share in technology licensing, including Microsoft, Sony and Adobe as licensees; more than 95% of the professional market through competitive attacks and acquisition.Established Sonic as the preferred brand for DVD creation; created unique personalities for each product line: Scenarist, DVD Creator, DVD Producer, ReelDVD, DVDit!, MyDVD, PrimeTime and RecordNow.Managed product definition, development and brought to market five new digital video and audio hardware systems; IP-based automation servers; five new product families of DVD creation and CD mastering software.Expanded distribution from a single, VAR-based channel, with the addition of PC and peripheral OEMs, technology licensing, retail and web distribution.Defined and implemented infrastructure to support more than 80 OEMs, developed and deployed Sonic’s e-commerce sites.Managed the integration of three acquisitions – Daikin, Ravisent and the DMD Division of Veritas – into Sonic’s business units, reducing expense rates, accelerating product deliveries and simultaneously expanding market share.Managed a team of 140 marketing, engineering and quality assurance employees. Managed the definition and implementation of processes to grow from a single-product focus to multiple products developed at multiple locations sharing common components, while significantly enhancing reliability and speeding time-to-market.Drove the consolidation of approximately 1.8 million lines of code from three companies into a common base, leveraging shared components. Managed the porting of Sonic’s DVD code base from Macintosh to Windows and Linux.

Established dominant brand and product lines in DVD market, with more than a 50% market share. Created the market for consumer DVD applications with DVDit! and MyDVD.Performed complete makeover of company image and brand, repositioning the firm from an audio supplier to the leader in systems for DVD creation.Restructured product line from approximately 150 line items to less than 30 products to increase profitability and simplify sales.Built a marketing department to cover all aspects of product definition, positioning, merchandising, advertising, pricing, promotion and market development.

The Brewers Guild was a start-up company bringing craft beer to thirsty people across the country. At a time when such beers were not typically locally available, within two years of forming The Brewers Guild established itself as the number two supplier in its space for mail-order distribution of beer.Defined the business strategy, established and managed operations for marketing, procuring, and distributing alcoholic products nationwide, including as one of the first companies to market and take orders for beer over the Internet.Managed all aspects of the company’s business.

Managed marketing department, repositioned firm, launched new products and branding, redesigned all marketing materials and developed advertising campaigns, for a company in the graphics and digital video business.Developed business and product plan for one of the first tablet computers and ebook readers; conducted focus groups to validate feature selection, pricing and positioning, for a major computer firm.Developed new customers through direct mail programs and telemarketing, repositioned product lines and redesigned marketing approaches, resulting in several hundred thousand dollars of new business for a publishing equipment firm.Developed new product strategies, positioning, and communications materials for a company in the X-terminals business.Developed color graphics product strategy for a Macintosh peripherals firm.

E-Machines was a division of SuperMac focused on developing and marketing graphics products for consumers and the mass market.Managed the E-Machines division with profit/loss responsibility and management responsibility for all aspects of operations.Relaunched and repositioned brand with introduction of seven new products. Restructured distribution to focus on mail-order and superstore channels.Grew revenues from $10 million to $25 million a year and transformed business from a money-loser into 30% g.m. in under five months.

SuperMac manufactured color graphics products for publishing and digital video, expanding from $70 million in revenues in 1990 to more than $200 million by 1994.Managed all aspects of marketing for Supermac products, including product line plans, positioning, pricing, promotion, sales support, market development, product introductions, competitive analysis, and market research.Built an organization of twelve product marketing professionals from the ground up.Brought more than twenty-five new products to market. Launched the market for desktop video production with Digital Film, VideoSpigot and ReelTime (Premiere).Achieved a number one market position in both color graphics and digital video.

Amdek was a division of Wyse Technology, Inc. focused on the development of PCs for the mass market through retail and two-tier distribution.Managed sales activities, achieving 125% of revenue targets. Restructured distribution, increasing sales productivity and reducing overhead.Developed business strategy and brand management plan. Managed all Amdek operations, converted a money-losing business into a profit in less than a year.

Wyse, the leading manufacturer of terminals, entered the PC industry in 1986, growing PC-related revenues to more than $250 million by 1990.Managed marketing activities for PCs, workstations, displays and high-resolution graphics products offered through VAR, OEM and retail channels. Built an organization of twenty marketing professionals.Grew product line to $250 million a year in under three years, achieving a Number Five market position in 286/386 systems from a standing start.

Wyse, the leading manufacturer of terminals, entered the PC industry in 1986, growing PC-related revenues to more than $250 million by 1990.Architected Wyse’s PC business strategy. Managed program to bring a new line of PCs to market in less than one year.

HP is one of the largest suppliers of computer products and services. HP’s support division was a start-up in 1979; HP entered the IBM-compatible PC market in 1985.Defined and brought to market HP’s first IBM-compatible computer. Developed business and product plans for UNIX-based office workstations.

HP is one of the largest suppliers of computer products and services. HP’s support division was a start-up in 1979; HP entered the IBM-compatible PC market in 1985.Developed business plan and product strategy for Network Support Services. Managed design and introduction of OEM-based communications products. Designed, implemented and managed a new telemarketing center.

HP is one of the largest suppliers of computer products and services. HP’s support division was a start-up in 1979; HP entered the IBM-compatible PC market in 1985.Responsible for major accounts support in Europe. Developed a line of sales training materials for support products; designed and implemented sales training classes. Developed custom support products for key customers. Participated with sales team in landing new clients.