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The underlying drivers of consumer behavior have always fascinated me. Why do some people choose one brand of toothpaste over another? How do people decide whether to become a loyal customer to a particular restaurant? Put another way: What motivates people, and how can brands capitalize on this understanding to drive profitable growth? The pursuit of answers to these questions has been a constant throughout my professional life. During the early part of my career, in marketing management at Johnson & Johnson, I pushed to translate market research insights for the Band-Aid and Tylenol brands—typically trapped inside presentation decks—into more personally relevant marketing approaches. I wanted to help brands develop more meaningful connections with their most valuable consumers. It was this quest that was the inspiration for Rosetta, which my team and I launched and grew to become the largest privately held digital marketing agency in the world. We sold it to Publicis in 2011 for $575M. In my experience as both a founder and as a lecturer at Princeton, I have seen how entrepreneurs wrestle every day with making mission-critical choices such as hiring key leaders, selecting partners, or choosing investors. In 2014, I launched Rosemark to help them sort through those tricky choices. My partners and I shine a light on the pitfalls and help entrepreneurs profit from the possibilities they may not see. We amplify their impact so they can capture and share the value they have created with those who stood next to them along the way. They’ve written a great story. We help them write the next chapter. And we’re still laser-focused on understanding the drivers of consumer behavior: At Rosemark, we are building a platform of interdependent companies focused on delivering the insights, services, and technology needed to drive lifetime customer value. It’s all part of a lifelong journey that began and continues with answering the question: What motivates people?
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Chief Executive OfficerRosemark Apr 2021 - PresentPrinceton, Nj, Us -
Founder & Managing DirectorRosemark 2014 - PresentPrinceton, Nj, UsWe are building, through acquisition and organic growth, a platform of interdependent companies focused on delivering the insights, services and technology needed to drive customer lifetime value through more personally relevant experiences and communications.
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Co AuthorBuilt For Growth Jun 2017 - PresentA Wall Street Journal & Amazon Best SellerPublished June 6, 2017 by Harvard Business Review Press. -
Lecturer In High-Tech EntrepreneurshipPrinceton University Sep 2013 - PresentPrinceton, Nj, UsChris teaches the very popular, High-Tech Entrepreneurship course at Princeton University. This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments." He is also a member of Princeton's Entrepreneurship Committee, formed by the Provost to help scale the University's entrepreneurial activities. In that capacity, he co-chairs the committee on curriculum development. Additionally, Chris is active in advising current students, start-up teams, and young alumni who are working in the entrepreneurial ecosystem. -
Non-Executive ChairmanRosetta May 2013 - Dec 2013Hamilton, Nj, UsOver the course of Rosetta’s history, Chris has overseen and implemented the integration of 4 major acquisitions and built a world-class team of marketing leaders who now manage the agency on a day-to-day basis. -
Founder And CeoRosetta Jun 1998 - May 2013Hamilton, Nj, UsChris founded Rosetta and served as its CEO from June 1998 - May 2013.
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PartnerFirst Manhattan Consulting Group 1995 - 1998New York, Ny, UsHelped to found and build the retail marketing practice -
J&JJohnson & Johnson 1985 - 1995New Brunswick, Nj, Us
Chris Kuenne Skills
Chris Kuenne Education Details
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Harvard UniversityMba With Honors -
Princeton UniversityBa History
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The Lawrenceville School
Frequently Asked Questions about Chris Kuenne
What company does Chris Kuenne work for?
Chris Kuenne works for Rosemark
What is Chris Kuenne's role at the current company?
Chris Kuenne's current role is Chief Executive Officer at Rosemark.
What is Chris Kuenne's email address?
Chris Kuenne's email address is ch****@****tta.com
What is Chris Kuenne's direct phone number?
Chris Kuenne's direct phone number is +160957*****
What schools did Chris Kuenne attend?
Chris Kuenne attended Harvard University, Princeton University, The Lawrenceville School.
What skills is Chris Kuenne known for?
Chris Kuenne has skills like Entrepreneurship, Digital Marketing, Digital Strategy, Marketing Strategy, Interactive Marketing, Marketing, Strategy, Start Ups, Analytics, Business Strategy, Integrated Marketing, Strategic Partnerships.
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