Digital commerce p&l, merchandising, product management, user experience, personalization, engagement, and loyalty; including the DG App, DG.com, and the myDG savings and rewards program.

Helped create & launch the pOpshelf brand, stores, and digital experience in the Fall of 2020.

Acquired by Databricks in Oct 2022

Led digital commerce & merchandising for $1.5b Leased/Licensed Retail Businesses, including: The Finish Line, Sunglass Hut, Locker Room by Lids, BCBG, Hugo BossM&A and investment activities, and creating business plans for new corporate ventures & partnerships, including: b8ta, ZOLA, ThredUp, TV Page, Marxent LabsCTO/CDO for 190 Food & Restaurant Businesses inside Macy’s & Bloomingdale’s stores, including Starbucks, Wolfgang Puck, The Cheesecake Factory, Au Bon Pain, Subway, and Wetzel's Pretzel's.

Founding team member for Macy's International joint venture entity-Grew team from 2 to 200-GM for digital sales and operations-Built all technology & data platforms in cloud-Launched ecommerce & physical shopping experiences-Established strategic partnerships with Adobe, Alibaba, Microsoft, PwC, Salesforce.com, 21ViaNet

Led technology delivery teams for selling & store ops-MPOS, Kiosks, RFID, Visual Broadcast, Smart Fitting RoomEstablished Macy’s IT 2020 Vision-Set enterprise architecture blueprint for future-Built data infrastructure to enable Omnichannel at scale (BOPIS, Self-Checkout, and a $1b mobile app experience)Led IT Portfolio Management for Systems & Technology-Strategy and capital planning for IT portfolio supporting $24B omni-channel business-$500m budget across Marketing, Merchandising, HR, Logistics, eCommerce, and Hardware

Led Omnichannel Innovation & Strategic programs, fueling meteoric growth of Macys.com from $1b to $3b in three yearsDrove corporate strategy projects, including initial buy-online pickup in-store and store fulfillment for macys.com and bloomingdales.comEstablished Omnichannel Technology Innovation team to experiment with new technologies and digital experiences.

Provide advisory and digital operating expertise to 8 global mid-market Private Equity firms (capiton, CITIC, FSN, Innova, True North, Livingbridge, Turkven, and Victoria) and their portfolio companies.

2018 and 2019 awards judge and presenter at the Women in IT Awards, Silicon Valley gala.Organized by business-technology site Information Age, the Women in IT Awards Silicon Valley acts as a flagship and high-profile platform to support the industry in it’s mission to move the dial on gender. Offering a series of awards, ranging from CIO of the year through to Rising Star, the program provides a platform to identify females at all levels achieving great things in Silicon Valley.

Member of a CIO & CTO council that meets regularly to evaluate products and provide enterprise customer / industry specific feedback, guidance, and requests.

Product strategy, system architecture, user interface design, and program management for mobile and tablet applications that showcased the potential of their APIs leveraging Bell Labs patents and innovations.

Multichannel product management and user experience consultant.Successfully designed and deployed integrated solutions to serve more than 4 million active members online and in over 100 branch stores in 2010 (Retail shops, online/.com, mobile, VRU, and call centers)

Founder of boutique strategy, product management, user experience, and development consulting firm with consultants in San Francisco & London and development teams in Bangladesh & Poland.We provided services for clients ranging from Blue Shield of California & AAA (Insurance & Healthcare) to Macys.com & Bloomingdales.com (Retail) and Alcatel-Lucent (Telecommunications).

Head of Product Management for Blue Shield’s revenue generating eBusiness unit. I was responsible for the design and implementation of tools that drove digital sales growth by 30% and higher visitor conversions on award winning organic and paid search landing pages, with multi-million dollar ad spend budgets.In 2008 & 2009, I assembled and led a team to design and launch a new Individual & Family Plan (IFP) sales portal for Consumers, Direct Sales Agents, and the Broker Sales community. My team built and launched the quotation and healthcare application features on www.blueshieldcaplans.com and www.blueshieldca.com, transforming the business and growing online IFP applications from 4% to 50% of total applications submitted.

Developed and built a product that linked your email accounts and social media accounts in a unique and single interface. Was responsible for product management, go-to-market, fund raising, talent acquisition, front-end development, and infrastructure operations for the company.

Product manager for new product offering. Helped drive development of new business models that led to the company's transition from an online dispute resolution service into the leader in the consumer warranties industry in the US. Squartrade's warranties are currently sold online and at major retailers like Best Buy, Costco, Target, and Amazon. Squaretrade's warranties business was acquired by AllState for $1.4 billion.

Identified strategic market opportunities for new products and product families serving the automotive and mobile markets, as well as the optical & telecommunications markets. Defined products that served emerging market needs for LED lights, battery/power management for handheld & mobile devices, and optical linear controls for telecommunications networking equipment.

Enterprise Application Integration and Middleware developer (Java, Python, Bash).

Staff engineer on the MyUCLA student and faculty portal delivering interactive online tools for class enrollment, schedule management, and grades (Java, .NET/C#/Visual Basic/Jscript, HTML, Javascript).