Senior Product Manager
CurrentPlan technology roadmap for $124M Exploration Tooling product lines including, R&D, product development, project and lifecycle management. Compile product data, benchmarks, case studies, competitive analysis, product value propositions, and testimonials. Author content for global B2B and B2C marketing campaigns to boost product awareness through websites, trade shows, advertising, and social media. Deliver remote and in-person training, tools and collateral to support field sales. Develop regional product strategy, targets, price and stocking with respective sales teams based on local market conditions. Member of patent committee representing commercial interests in patent filing, portfolio management, enforcement, trademark and freedom to operate reviews.Interim Director of Product Management from 2017 to 2019 Directed BLY’s $305M product portfolio of diamond coring, and top hammer tools and equipment. Led product development process, including operating rhythm, tools and documents. Mentored 3 product managers, while handling 3 product lines. Adopted agile scrum methods through launch process using Trello to improve communication, team engagement and speed to market.Developed coring rod education program, researched application failures, published a field guide for end users, presented results at industry conferences, and conducted in-person regional sales and customer/distributor training classes. Program reduced rod claims by 61%.Launched patented carbide-forming Longyear bit series. Managed testing of 153 prototype formulas, drove nine-month manufacturing implementation and released over 500 new diamond bits, growing share from 8% to 20% in 4 years or $4m per year in incremental revenue.Started Instrument product line and set up a new rental business model. Launched TruCore core orientation tool in Australia using rentals. Represented BLY in DET CRC Australian research consortium. Involved in development of XRF core scanning tool Truscan, now Veracio.