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Chief Executive Officer with outstanding track record of results in both entrepreneurial, PE-backed and Fortune 500 environments including Health-Ade, Nature’s Bakery, Peet’s Coffee & Tea, Hershey’s, PepsiCo and Procter & Gamble. Passionate leader of early/mid-stage, high growth, mission-driven consumer brands needing transformation and stronger business models. Brings the business and financial discipline of big CPG while retaining entrepreneurial values, spirit and speed. Omni-channel strategist to drive consumer engagement and purchase across brick and mortar and on-line channels. Excellent team builder and developer of talent.Premium & Better-For-You | Consumer | Food, Beverage, Snacks, Confection, Coffee, Personal Care | Private Equity | Growth Acceleration | Turnarounds | M&A | Integration | Strategy & Vision
Mid America Pet Food
View- Website:
- midamericapetfood.com
- Employees:
- 88
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Member Board Of DirectorsMid America Pet FoodSouth Pasadena, Ca, Us
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Chief Executive OfficerHealth-Ade Nov 2022 - PresentLos Angeles, Ca, Us -
Member Board Of DirectorsMid America Pet Food Apr 2022 - PresentMount Pleasant, Texas, Us• Independent Board Director for private-equity backed super-premium pet food portfolio
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Member Board Of DirectorsWelch'S Jun 2019 - PresentConcord, Ma, Us• Independent Board Director for grower-owned cooperative representing 700 family farms. Chair of Nominating & Governance Committee and member of Compensation and Investment Committees -
Chief Executive OfficerNature'S Bakery Jun 2017 - 2022Reno, Nevada, Us• Chief Executive Officer for one of the fastest growing, independently owned, healthy snacking brands in North America. Family owned and private equity backed. • Led business transformation, accelerating growth, brand equity, innovation, self-manufacturing/operational capability and profitability • Built out a holistic, omni-channel approach and a digital-first consumer engagement strategy.• Delivered +65% topline growth while simultaneously improving EBITDA by 30 points.• Led a successful sale process, culminating in an acquisition by Mars, Inc. Led the integration efforts to create a new health and wellness snacking platform within Mars. -
General Manager, N.A. Premium Nutrition & VenturingPepsico Oct 2014 - Apr 2017Purchase, New York, Us• As General Manager, expanded responsibilities significantly to include running, identifying and acquiring premium emerging beverage brands for PepsiCo.• Spearheaded PepsiCo's venturing efforts, developing a strong network in the natural/organic space of entrepreneurs and private equity partners. Evaluated and recommended acquisition opportunities to the PepsiCo BOD.• Identified and led the minority investment in KeVita Sparkling Probiotics & Kombuchas ($6mm in revenue). Over span of four years, participated in KeVita’s BOD and ultimately completed the acquisition (at $60mm sales), leading all negotiations, diligence and integration efforts. KeVita is now $120mm+ and is contributing the greatest growth to the overall North American Nutrition portfolio -
Vp, Gm Of Naked Emerging BrandsPepsico May 2012 - Sep 2014Purchase, New York, Us• Hired to build a multi-functional team dedicated to turning around two failing PepsiCo acquisitions, Naked Juice & Izze Sparkling Juice, and growing a super-premium beverage brands portfolio. Over tenure, built portfolio from $280mm net revenue sales and ($29mm) profit loss to ~$700mm net revenue and $120mm+ profit. • Led the integration of a coconut water brand acquisition, including a complex manufacturing and supply chain operation.
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Vp / Gm, Naked Juice And Izze BeveragesPepsico May 2010 - Apr 2012Purchase, New York, Us
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Cmo & General Manager, Consumer BusinessPeet'S Coffee & Tea Oct 2007 - May 2010Emeryville, Ca, Us* Company officer of publicly traded, super-premium specialty coffee and tea company sold through multiple channels * Led the company's transformation from a regional retail-focused model to a national, high growth, high margin consumer products company.* Architected the national expansion of Peet's Coffee into national grocery, building out a company-owned Direct Store Delivery structure to support freshness goals.* Led a multi-functional organization of 325, including the DSD sales force. -
Chief Marketing OfficerPeet'S Coffee & Tea Oct 2005 - Oct 2007Emeryville, Ca, Us* Led the brand building, sales driving agenda for Peet's across all five channels: company-owned retail stores, grocery, food service, office and our company owned home delivery business. * Drove a consistent brand equity and point-of-view throughout all touchpoints including retail store design, employee training and consumer engagement, multi-channel communications, and community involvement* Led a multi-faceted team across Brand Marketing, Creative Services, Public Relations, Store Design, Merchandising, Visual Presentation, On-line, Call Center and Home Delivery
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Vice President Of MarketingThe Hershey Company May 2002 - Oct 2005Hershey, Pennsylvania, Us* Led the $2.5 billion flagship chocolate portfolio (e.g. Reese's, Hershey Bars, Hershey Kisses) * Delivered three year sales growth of +$500m, a CAGR of +8%. Contributed nearly all corporate share and operating income growth by reenergizing three iconic mega-brands -
Marketing DirectorProcter & Gamble Nov 1995 - Apr 2002Cincinnati, Ohio, Us* Led the launch and development of paper brands across ten Western European countries. Developed the global advertising campaign for Charmin which still exists today* Led the strategy and marketing for the $1.1 billion Bounty paper towel franchise to become P&G’s #2 brand in profit and volume. Bounty dollar share grew from 27% to 41%, shipments increased +80% and profits grew more than +100%.* Led innovation and new business development for brands/products in "new to PG" categories including Bounty Quilted Napkins and Impress food wrap (now Clorox’s Press ‘n Seal). Led M&A evaluations in key categories
Chris Lansing Skills
Chris Lansing Education Details
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Northwestern University - Kellogg School Of ManagementMarketing & Strategy -
Swarthmore CollegeEconomics And Public Policy
Frequently Asked Questions about Chris Lansing
What company does Chris Lansing work for?
Chris Lansing works for Mid America Pet Food
What is Chris Lansing's role at the current company?
Chris Lansing's current role is Member Board of Directors.
What is Chris Lansing's email address?
Chris Lansing's email address is pc****@****hoo.com
What is Chris Lansing's direct phone number?
Chris Lansing's direct phone number is +151029*****
What schools did Chris Lansing attend?
Chris Lansing attended Northwestern University - Kellogg School Of Management, Swarthmore College.
What skills is Chris Lansing known for?
Chris Lansing has skills like Consumer Products, Customer Insight, Brand Management, P&l Management, Shopper Marketing, Strategy, Strategic Planning, Brand Equity, Fmcg, Competitive Analysis, Marketing Strategy, Segmentation.
Who are Chris Lansing's colleagues?
Chris Lansing's colleagues are Dana Beltran, Scott Wise, Tina Ramey, Brian Bragg, Callie Evanoff, James Brown, Marcus Copeland.
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