Chris Lansing Email & Phone Number

South Pasadena, CA, US

Los Angeles, CA, US

Mount Pleasant, Texas, US

• Independent Board Director for private-equity backed super-premium pet food portfolio

Concord, MA, US

• Independent Board Director for grower-owned cooperative representing 700 family farms. Chair of Nominating & Governance Committee and member of Compensation and Investment Committees

Reno, Nevada, US

• Chief Executive Officer for one of the fastest growing, independently owned, healthy snacking brands in North America. Family owned and private equity backed.
• Led business transformation, accelerating growth, brand equity, innovation, self-manufacturing/operational capability and profitability
• Built out a holistic, omni-channel approach and a digital-first consumer engagement strategy.
• Delivered +65% topline growth while simultaneously improving EBITDA by 30 points.
• Led a successful sale process, culminating in an acquisition by Mars, Inc. Led the integration efforts to create a new health and wellness snacking platform within Mars.

Purchase, New York, US

• As General Manager, expanded responsibilities significantly to include running, identifying and acquiring premium emerging beverage brands for PepsiCo.
• Spearheaded PepsiCo's venturing efforts, developing a strong network in the natural/organic space of entrepreneurs and private equity partners. Evaluated and recommended acquisition opportunities to the PepsiCo BOD.
• Identified and led the minority investment in KeVita Sparkling Probiotics & Kombuchas ($6mm in revenue). Over span of four years, participated in KeVita’s BOD and ultimately completed the acquisition (at $60mm sales).

Purchase, New York, US

• Hired to build a multi-functional team dedicated to turning around two failing PepsiCo acquisitions, Naked Juice & Izze Sparkling Juice, and growing a super-premium beverage brands portfolio. Over tenure, built.
• Led the integration of a coconut water brand acquisition, including a complex manufacturing and supply chain operation.

Purchase, New York, US

Emeryville, CA, US

* Company officer of publicly traded, super-premium specialty coffee and tea company sold through multiple channels * Led the company's transformation from a regional retail-focused model to a national, high growth, high margin consumer products company.* Architected the national expansion of Peet's Coffee into national grocery, building out a.

Emeryville, CA, US

* Led the brand building, sales driving agenda for Peet's across all five channels: company-owned retail stores, grocery, food service, office and our company owned home delivery business. * Drove a consistent brand equity and point-of-view throughout all touchpoints including retail store design, employee training and consumer engagement, multi-channel.

Hershey, Pennsylvania, US

* Led the $2.5 billion flagship chocolate portfolio (e.g. Reese's, Hershey Bars, Hershey Kisses) * Delivered three year sales growth of +$500m, a CAGR of +8%. Contributed nearly all corporate share and operating income growth by reenergizing three iconic mega-brands

Cincinnati, Ohio, US

* Led the launch and development of paper brands across ten Western European countries. Developed the global advertising campaign for Charmin which still exists today* Led the strategy and marketing for the $1.1 billion Bounty paper towel franchise to become P&G’s #2 brand in profit and volume. Bounty dollar share grew from 27% to 41%, shipments increased.

Master Of Business Administration (M.B.A.), Marketing & Strategy

Bachelor’S Degree, Economics And Public Policy