Senior Sales Representative
Turano Bread Company is a leading national manufacturer and distributor of artisan baking products and services to restaurants, retail grocery and government accounts. Key achievements:• Effectively executed new sales and developed growth.• Cold calling on large chain corporations, large & small business owners, executive chefs, Food & Beverage directors, banquet managers and staff.• As a team leader and trainer, developed and implemented field training program for new sales representatives • Managed and expanded account portfolio of 600+ businesses in a two state territory.• Developed and managed a large successful network of sales leads.• Successfully prospected and added 200+ new accounts annually in a very volatile and competitive food service industry.• Surpassed Sales budget in excess of 35% annually for 5 consecutive years.• Grew total territory in Local Sales by 83% over a year 7 year period.• Led a company wide SWOT Analysis that was utilized to develop a new Artisan bread line.• Successfully acquired numerous top volume accounts in territory through conflict management, analytic reviews and persistent pursuit. • Developed strong effective Marketing strategies for new products.• Professionally represented the company's organization at national trade shows (NRA, ACA, ETC), marketing events, as well as developed local public relationship strategies.• Employee of the Month, Turano Baking Company, February 2012.• Nominated for Employee of the Year, Turano Baking Company, 2010-2013.• Effectively completed sales process from cold calling, product demo, proposal generation, account management, skilled in professional negotiation to close sales.
