Chris Lawrence Email and Phone Number

* Post-Merger Integration: Key member of the leadership team driving the integration and enablement of Sellware’s offerings into Fishbowl’s Inventory and Warehouse Management (WMS) solutions.*Accelerated Growth: Developed sales, onboarding, and support resources that contributed to a record 400+ new Sellware subscriptions in a single quarter.*Enhanced Go-To-Market Strategy: Supported product marketing and sales teams in creating ideal customer profiles, developing personas, and producing sales/marketing materials.Informed Competitive Positioning: Conducted in-depth competitive analyses to guide go-to-market strategies and tactics.* Best Practices Rollout: Established and refined eCommerce best practices and enablement tools for sales, onboarding, and support teams.*Managed Sales Pipeline: Managed an individual sales pipeline while also supporting sales, knowledge engineering, onboarding and support teams.

Sellware provides multi-channel commerce solutions to midsized eCommerce sellers, allowing them to quickly and easily "Sell Everywhere" on all the leading online platforms like Amazon, eBay, Etsy, Walmart, Pinterest, and more.Key Achievements Include - * Revitalized eCommerce Offerings: Successfully relaunched Sellware's multichannel marketplace management solutions for major platforms like Amazon, Walmart, Google, eBay, Mirakl, etc.* Boosted Subscription ARR: Increased average annual recurring revenue (ARR) from $700 to over $6,000 by focusing on a refined midmarket ICP using platforms like Shopify+, BigCommerce, Oracle/NetSuite, and Rithum/ChannelAdvisor.* Logo Growth: Delivered nearly 100 recurring subscriptions by the end of 2022 through effective marketing, sales, and customer onboarding strategies and tactics.

For more than twenty years, Ten Dots has been working with Fortune 500 corporations, consulting firms, and leaders in the software industry to provide strategic insights into their markets. Select Products/ Projects include: * Product and Project Manager for a number of SaaS Business Intelligence Products and Analytic Solutions. Managed international team of developers, end users, and data integration partners (Standard & Poors / Capital IQ / Accenture / PB Systems) for the creation of a Shareholder Value Analysis tool, targeting C-Level executives at Fortune 500 companies. Managed this 8 year, multi-million dollar engagement for a leading Big 4 Strategy firm.* Product Manger for Ten Dots online analytic software, analytical tools, executive dashboards, and scorecards. Tools allowed users to quickly and easily visualize 50,000+ publicly traded companies across 300+ Key Performance Indicators.* Led Sales and Marketing efforts for Ten Dots products, targeting C-Level executives at Fortune 500 Accounts and ERP Software providers. Successfully closed more than two dozen accounts within first 2 years of product launch.* Advisory Board member for Gartner Group's Vision Events. Guest speaker at numerous ERP sales kickoff meetings, and Solution Selling workshops.

Magento eCommerce and Custom Development Services

Founding member of Cavizon, LLC - a boutique technology consulting firm providing strategy, technology and marketing services. Select projects include:* A Digital Music & Production Company - provided strategy, software, and technology services, as well as ongoing marketing and business development support.* Clothing Manufacturer - developed e-commerce and IT strategies for a $10M+ fashion retailer.* Various Start ups - worked with various C-Level executives to develop operating plans, rationalize funding plans, conduct market sizing, and develop marketing plans and materials.

Founding Partner and Director of the Pre-Sales team for Baan Business Systems, a leading mid-market provider of ERP software solutions. Managed the pre-sales team and marketing efforts of this rapidly growing start-up. Company grew to $20+ million, before being acquired by SolutionBank (SBI). Responsible for a number of initiatives including Sales/Pre-Sales, Marketing, Business Development, Project Management, Acquisitions and Integrations.

* Established and led the Baan ERP Consulting Practice with P&L responsibility for a $3M division. * Recruited, managed, and led team of 25+ consultants. Led Business Development and Sales for the practice, while also serving as Project Manager on strategic accounts. * Selected to represent the company at the Baan Institute, a three month international software and sales training "boot camp" in the Netherlands. * Certified BaanERP Instructor.