We help businesses and professionals grow and monetize their social media followers across any platform via university quality courses and insights paired with easy to use technology systems.

Leithe Labs is a boutique consulting firm helping companies diagnose revenue and leadership growth issues and scale revenue acquisition through a data driven and empathy based framework that focuses on sales, marketing, customer success, leadership, and business development best practices. Most of my customers are in search of more leads, more sales, or better performance and culture.There is a science and art to building a company that involves creatively testing product market fit, telling transformative stories, technology implementation, creative partnerships, and building customer empathy. These best practices and insights then have to be customized to each company and their culture.I provide a wide range of consulting services related to everything a Chief Revenue Officer or VP of Sales and Marketing would need to expand your company's capabilities including uncovering product market fit, product messaging, sales/marketing processes and systems, recruiting, training, and professional development at all levels.

- Create and test B2B go to market strategies, build and maintain sales team business cases, recruit, train, and motivate sales team. Iterate upon and improve leverage of model - Scale Enterprise sales go to market and retain customers through excellent customer management life cycle- Test and scale webinar marketing team to generate revenue in one to many sales model- Implement and improve NPS and CES customer experience metrics while managing customer success team

- Manage a team of 45+ inside sales reps in a two tier "predictable revenue" sales model- Build sales strategies for a verticalized market approach for both inbound marketing driven leads as well as outbound cold calling- Run A/B tests to drive incremental improvements in sales KPIs- Lead team meetings that include 200+ sales team members- Support cross functional Citrix teams in implementing CRM strategies with SalesForce.com and other internally developed products- Define functional requirements for internal software and management systems

- Managed a team of two business development professionals that focused on channel enablement, channel sales, strategic alliances, strategic development, acquisitions, and product integration partnerships.- Successfully identified and acquired a mobile editing company- Built and supported large co-selling partnerships with NetApp, HP, CSC, and ATOS- Lead sales enablement of RightSignature for our internal sales team, ultimately leading to Citrix's acquisition of RightSignature

I co-founded The good cause of Raleigh, a non-profit organization dedicated to motivating people, young and old, to engage in and raise money for small local charities in need of funding through social events- Successfully applied and received 501c3 non-profit designation- Raised and distributed 10s of thousands of dollars

- Managed digital media strategy and analysis for clients- Constructed A/B testing plans to increase funnel conversion rates and customer acquisition- Created results oriented marketing programs to improve SEO, SEM, branding, and funnel optimization

- Conceptualized business idea and technology requirements for national daily deal aggregator and built to 30,000 subscribers nationwide. Resulted in asset sale in December 2012 to Local Offer Network in Chicago- Responsible for vision, sales, business development, strategic partnerships, marketing, and social media management- Lead sales and marketing efforts that resulted in over 25 daily deals run, approximately 16 daily deal partnerships, and distribution agreements with a mobile app company with over 500,000 users and the second largest local news website by traffic in the country

- Managed sales, business development, and marketing/web strategy for my mentor August Turak- Supported the creation of presentation and message strategy for speaking engagements- Cold called organizations to acquire speaking engagements for August Turak

- Led a struggling remote development team in Romania to the successful completion of an online clinical decision support application prototype as the most junior employee- Conducted 5 software usability studies, interviewed over 60 physicians, compiled findings in reports, and incorporated feedback into creatively designed user interfaces and product concepts- Co-Authored 4 research proposals and 3 posters to maintain marketing buzz surrounding prototype effectiveness. Presented posters at the Spring 2009 AMIA conference and the Summer 2009 CaBig Conference- Managed and helped implement weekly agile and iterative development cycles and requirements analysis under the quality systems regulation of the FDA and HIPAA for in-house and outsourced development teams- Designed over 25 lightweight clinical software prototype screens using Adobe Fireworks, PowerPoint, and hand drawings which ultimately led to the pursuit of 2 new product areas- Authored hundreds of software requirements and user stories to communicate software designs into actionable and executable steps

- Investigated and analyzed product development opportunities in the perioperative setting through physician shadowing, interviews, marketing surveys, and literature research- Constructed surgical care suite and preoperative screening software concepts- Analyzed market demand and workflow integration potential for oncology, heart failure, and surgical arenas- Helped drive product requirement documentation for predictive clinical decision support software

Researched clinical information and inputs for prototype developmentCommunicated clinical requirements and designs to software development teams in Romania