Christopher Lockley Email & Phone Number

United Kingdom

London, England, Gb

Successfully built and led the Decision Intelligence function, helping deliver an exponential increase in Sales and other Tier-1 KPIs since launch.Key achievements;• DI function awarded DataIQ’s ‘Best Place to Work in Data 2023’ & shortlisted for x2 DataIQ Team Awards in 2024• Promoting a commercial focus with an emphasis on the “so what?” from data – moving beyond descriptive in to prescriptive analytics, with recommendations delivering value across; Commercial (optimising inventory selection to reduce ‘Days In Stock’ by over 200% or 30+ days) | Customer Experience (reducing customer returns by c.25%) | increasing consumer lending to maximise finance commission, generating incremental revenue well in excess of £2M p/a | Marketing (data-led promotions & personalised CRM campaigns regularly achieving 50%+ CTR) | Product (A/B experimentation able to measure business impact of new website features contributing to 6,000+ sales p/a).• Established a Data Science practice, driving cinch’s capabilities in Machine Learning, with models delivering high impact results in; predicting a visitor’s likelihood to purchase through propensity modelling (with 95% balanced accuracy), forecasting a vehicle’s probability to sell based on probabilistic pricing and improving vehicle margin in a test VS control group by c.49% by applying a price elasticity of demand pricing algorithm.• Driving data adoption & data literacy via the implementation of self-service intelligence and associated training to 200+ Employees, empowering colleagues whilst speeding up ‘time to insight’ (92% MAU engagement).• Implemented a cloud-based data platform & supporting architecture (ELT, CI/CD, Git repos.), building out cinch’s Data Warehouse to achieve a ‘single source of truth’, ensuring consistency in the intelligence being provided to the business.

Hook, Hampshire, Gb

Successfully formed, grew (due to delivering business value) & led a matrix-structure Team of Data Analysts (x13), spanning; Buyer, Marketing, Sales, Operations, Logistics, Partner Finance & Remarketing. Assumed additional responsibility for leading BCA’s Reporting Team of x5 BI Developers.Key achievements• Engaged BCA’s internal & external stakeholders and customers to understand their greatest opportunities and challenges - working with Data Analysts to formulate strategies & roadmaps for their respective functions in relation to data to realise the opportunities, overcome the challenges and deliver tangible business value.• Introduced a consistent process for customer requirements gathering and documentation, “helping us to help them”, by ensuring stakeholder needs were fully understood - enabling the Analysis & Insights Team to provide the optimal solution to fulfil stakeholders’ requirements, right first time.• Ensuring maximum commercial value was delivered based on team capacity VS business demand, via the launch & governance of a fortnightly sprint planning process with objective and transparent prioritisation.• Delivered consistently high Team & individual performance via; effective coaching & line management, promoting & facilitating cross-team networking, knowledge sharing & best practice, strategic succession planning & identification of development opportunities for all Data Analysts across BCA divisions.• Defined & implemented a competency framework, to be used across BCA for the assessment of Data Analysts, in order to identify current proficiency levels and subsequent Training Needs Analysis (TNA), to promote Continual Professional Development (CPD).

Coventry, West Midlands, Gb

Built & led a team of highly motivated Data Analysts, BI Developers & Data Scientists, providing analysis, insights & recommendations to increase JLR's Global franchise retail network uptake of L&D initiatives. Achieved increased levels of competence & capability throughout the network, supporting JLR in their mission to ‘deliver experiences their customers love, for life’. Responsible for JLRs’ Network Excellence data management & data quality strategy - improving the storage, accessibility, reliability & integrity of data to inform timely decision making. Scoped & defined future data & reporting requirements in order to drive tangible improvements, whilst assessing the impact of training activity on business KPIs.Key achievements• Instrumental in the transformation of the Network Excellence Reporting & Analytics function from one member of staff to a highly motivated team, providing value-added analysis & insights in to JLR's Retail Network capability & uptake of Learning & Development initiatives through effective data analysis, insights, reporting & recommendations.• Oversaw the design, development & deployment of MI & KPI reporting across all Network Excellence functions (Technical, Bodyshop, Customer Experience & Product). • Successful in securing a higher grading for the Network Excellence Reporting & Analytics Manager role during my tenure in light of increased headcount, budgetary and delivery responsibilities.• Successfully launched a new Business Intelligence tool (Tableau) & accompanying suite of reports for use by Global, Regional, Market & Retail Network staff, enabling efficient visualisation & analysis of L&D data.

Bloomfield Hills, Mi, Us

• Designed, developed & deployed Jaguar Land Rover’s first suite of M.I reporting for their Global dealer training function. Responsible for the identification of relevant metrics, data collation and providing visibility of training uptake & delivery performance, globally. • Making recommendations and associated support to implement performance improvement initiatives & measuring the impact on key business measures (correlation vs causation of training on business performance).• Accountable for ensuring the ongoing achievement of TTi Global's contractual KPIs on the Jaguar Land Rover account, performing route cause analysis on any non-compliance and engaging the necessary stakeholders in order to pro-actively resolve issues.

Chippenham, Wiltshire, Gb

Graduate management rotational placement programme. Holding various management positions within outsourced customer contracts across FMCG & Retail sector customers throughout the UK.

Atlanta, Ga, Us

12 month University internship working for clients within both the public sector (UK public body) & private sector (FTSE 100 company).