Lead product development strategy and execution for Bankrate.com’s mortgage products, including rate tables, content, calculators and lead funnels across desktop, tablet and mobile.

Independent consultant in product management, startup growth and business operations.

President & CEO of profitable ed-tech startup in the college admissions space. Hired, managed and developed core executive team including marketing, product development, HR, finance, technology, sales and operations.Highlights:• Led 65-person company to profitability and market leadership in the college admissions & scholarships space. Built sales team that captured 35%+ market share with more than 750 clients in 8 countries.• Increased revenue 25%+ YOY through transformation of business model from recurring, fixed subscriptions to volume-based pricing on a per-lead basis.• Conceptualized and executed marketing programs (SEO, affiliate, direct) driving 1MM+ student registrations and 5MM+ inquiries to colleges per year. 25% of targeted audience joins Cappex annually.• Launched algorithmic tool and other product enhancements that increased inquiry generation per registered user by more than 40%. Led marketing, product and technology teams in that effort.• Introduced lifecycle marketing program to increase repeat visits, social activity and site engagement by more than 20%. Reduced customer acquisition costs by 15% through optimization of paid channels.

• Transformed business model from for-profit lead generation to recurring subscriptions from 760+ not-for-profit institutions across 8 countries.• Expanded market share over 3-year period and achieved profitability while establishing company as the leader in online college admissions recruiting for traditional not-for-profit schools.• Launched College Greenlight, a companion service to Cappex that helps 150 top-tier institutions connect with first generation and traditionally underserved students supported by a network of 1,000 community-based organizations. • Managed acquisition of STARS Online, a SaaS-based online scholarship management platform (successfully divested in 2015).

• Implemented fulfillment process for company’s core lead generation products.• Expanded company footprint globally through acquisition of StudyinBritain.com, which expanded client base to colleges in the UK and Ireland.

Managed core product development team of 15 producers, technical producers, designers, product managers, and UX. • Increased conversion from visitor to lead by 25%+ through comprehensive redesign of website including the search path, property information pages and lead generation forms.• Oversaw core Apartment.com product line, including website and products for property managers.

• General manager of $10M division of Cars.com where consumers could advertise their car for sale online or through network of 100+ affiliate newspapers. Product consistently grew 50% for 3 years.• Grew units 34% and revenue by 49% through continual improvement of shopping cart path, improved site messaging, additional features, customer testimonials and other product enhancements.• Negotiated and managed partner relationships, and directed product positioning strategy, online and offline functional requirements, customer support, budget, market research, and product roadmap.• Reduce e-commerce fraud by 97% by implementing anti-fraud program.

• Led cross-functional team of 6-8 people to redesign used car search path. Redesign helped to increase contacts to automotive dealers (a key business metric) by more than 200%. • Implemented Interwoven content management system to serve 15 core users.• Received company Outstanding Performance Award in 2000.

• Created and maintained web products for Tribune syndication unit• Coordinated editorial material from syndicated columnists and freelancers..