We partner with non-profits, credit unions, small businesses, and start-ups to develop and implement strategic marketing, communications, and business development initiatives. Our mission is to increase market share, drive growth, and successfully launch new products and services.Our Expertise:Digital Marketing: Crafting comprehensive digital marketing strategies that leverage SEO, social media, email marketing, and content marketing to reach and engage target audiences effectively.Audience Development: Building and nurturing relationships with key audience segments to foster loyalty and advocacy.Public Relations: Creating and executing PR campaigns that enhance brand visibility and reputation through media relations, press releases, and crisis management.Storytelling: Developing compelling narratives that resonate with audiences and drive engagement across various platforms.Media Interviews: Providing media training and conducting impactful media interviews that align with organizational goals.Data Analysis: Utilizing data analytics to inform strategy, measure campaign effectiveness, and optimize performance.Campaign Development and Management: Designing, launching, and managing multi-channel marketing campaigns from conception to execution and evaluation.Additional Roles:Meeting Facilitator: Leading productive and engaging meetings that drive decision-making and consensus-building.Meeting Facilitator: Delivering dynamic presentations and serving as a Master of Ceremonies for events, ensuring they run smoothly and engage audiences effectively.Let's Connect:Let's collaborate if you want to elevate your organization's marketing, communications, and business development efforts. Let's work together to propel your growth and achieve your goals. Chris@fractionaledgemarketing.com

Operationalized a B2C/B2B start-up organization, recruiting a board of Directors for a multi-year national initiative, collaboratively developing the strategic plan, organizational goals, and KPIs while leading the development of consumer advertising materials and annual campaign strategy. >> Managed a $15M annual digital B2C advertising campaign ,YourMoneyFurther.com, growing from 800K website visits to 16M and reducing cost-per-click from $2 to $.05.>> Delivered an 11-point increase in consumer consideration for credit unions in three years,40% ahead of plan.>> Drove a 1.2% rise in overall market share for credit unions in 54 months.>> Achieved $1M in savings in agency fees by negotiating a multi-year agreement with a newagency that was better aligned with the organization’s mission.>> Upon completion of the objectives of the initiative, working with the board of directors sunset the organization and closed operations.

Strategically guided 38 staff members and oversaw $28M in P&L while directing strategy,business development, marketing, membership, communications, message and contentdevelopment, advertising, sponsorship, events, vendor relationships, and revenue partnerships.>> Revamped the Preferred Provider Program to offer three levels of participation, adding 10+new preferred providers per year, increasing annual revenues from $3.5M to over $10M infive years.>> Improved and promoted the organization’s website, reducing common question call volumeby 50% within six months while increasing site traffic by more than 200%.>> Conceptualized and unified the organization’s educational offerings under one new brand,Community Banker University, bringing in an additional $1.5M in revenue in the first year.

Advanced to this role to oversee marketing, business development, communications, digitalmedia, automation, member retention, and non-dues revenue. Developed, deployed, andsupported customer service standards and core value programs.>> Renovated, rebranded, and streamlined the organization’s monthly magazine, delivering$1.5M of net revenue to the bottom line within two years.>> Launched a digital and social media marketing program, growing website traffic by 44%and advertising revenues by 10%.>> Developed and spearheaded the Community Banker of the Year program to recognize community bank leaders each year through a committee-based judging process; the program brought in $150Kin net new revenue in year one and $300K in year two.