Helping people realize their dream of claiming Italian citizenship via jure sanguinis.Consultation, expedited document retrieval, heritage tours, assistance with Italian property and business purchase.https://www.facebook.com/lorenzonidualcitizenship/

Providing insights, developing sales material and building offerings to address key issues in the travel vertical for ad tech firms, agencies and media companies. Clients include Flashtalking, GRAIN, preEmptMedia and Goldfish Ads.

Helped re-boot media services of Hearst owned agency, iCrossing by identifying opportunities to  negotiate partnerships with key media and data layers such as Facebook, Google, AOL/Verizon, Adobe, etc.  Sought to reduce media partners for agency globally and drive higher value relationships with cost savings, research and beta opportunities from vendors.  Worked with Hearst to align partnerships and spending where  applicable.

Manage sales and product strategy for Rocket Fuel's travel clients and prospects. In this role, I transfer industry knowledge and insights from research and interactions with major hotels, airlines, destinations and cruise lines to refine and augment product offerings, assisting direct and agency sales teams. In the role I help train and update sales teams with the latest travel industry trends and marketing implications and drive strategy on major client pitches. The role includes driving proprietary research used to disrupt conventional media buying and marketing tactics- released to the industry via press releases, webinars and at industry events. Additionally, I identify and build partnerships in the travel data and measurement space to create unique offerings to help solve specific challenges within travel sub-verticals.

Oversaw digital investment practices for a sizable portion of Mindshare's NY portfolio including Jaguar Land Rover, Boehringer Ingelheim, SAP, Lufthansa, CVS, Forevermark, Rolex, Dyson and Cotton. Participated in negotiations of GroupM holding company deals with publishers and ad tech vendors. Worked with in-house trade desk, Xaxis, to create and sell-in offerings to clients. Managed 30 employees across several teams.

Co-founded a company for creative digital development focusing on the growing tablet market. Created a platform to serve content and advertisements across a network of hotel tablet kiosks that generated revenue for property managers by reaching business and leisure travelers.Work with sister company PlusFactory on initiatives including premium Mainland China media sales to Western brands, mobile site, ad and application builds.

Experiential marketing group, focusing on digital solutions. Created and sold innovative mobile solutions for brand sponsorship at sporting events, concerts and other large corporate initiatives. Mobile/photo/social solutions built to help sponsors get the most out of their commitments and extend experience beyond physical event.

Member of management team for largest global mobile marketing company as it was going public. Conceived and helped design Velti’s initial mobile media platform “mGage”, a mobile media ad exchange.Create mobile-based products targeted to sports such as “Mobile World Cup” and “Goal-A-Day”. Built and managed campaigns using mobile and social media to promote Velti’s football-themed SMS lotteries globally with major mobile operators such as WIND, Vodafone, C&W Wireless and Orange.Managed DR mobile media buys and relationships with partner networks on behalf of Velti’s clients. Liaised with publisher relations team, helping direct partnership opportunities.Optimized campaigns and provided clients with analysis. Provide thought leadership by way of white papers, speaking engagements and training for Velti and their clients. Sold mobile media programs to select agencies and brands.

Founding member of management team for joint venture between Interpublic Group and Velti. Managed a bi-coastal and UK mobile media department. Maintained relationships with major mobile media publishers and ad networks. Designed direct response mobile media programs and sold them primarily to IPG agencies for brands including Intel, Sony, Microsoft, US Army, Timberland, Office of National Drug Control Policy and Educational Testing Services.Crafted event-based mobile programs for major sporting events for Verizon Wireless such as NHL Winter Classic, NY Mets, NJ Devils, New England Patriots, NASCAR and Dew Tour.

• Helped form the interactive media department (FCBi) at Foote, Cone and Belding in 1999• Managed multi-million dollar interactive accounts such as Coors and Office of National Drug Control Policy• Developed online “thought leadership” strategy for MetLife b2b campaigns which included developing their first webinars and digital advertorials• Wrote and ran assistant media training program in 2006• Ran departmental thought leadership emerging media forums and built DraftFCB’s emerging media lab in NY• Served to integrate full service accounts with traditional counter-parts including IRS, Qwest Dex, and Jamaica Board of Tourism• Managed long term, multi-million dollar alliance contracts for HP (formerly Compaq) client with Walt Disney Internet Group, AOL/Time Warner, MSN, Intuit and Yahoo!o Designed Formula1 fantasy sports game and BMW/Williams advertorial site hosted on ESPN.com