Christopher Loretz Email & Phone Number

Ephrata, Pennsylvania, United States

• Created a variety of design layouts including logos, brochures, business cards, CD Covers, book covers, rack cards, certificates, illustrations for print, web, powerpoint presentations, tshirt designs

Lancaster, Pennsylvania, United States

• Design and consult on a 28-page portfolio for sales
• Lead business model change from One Drive to Google Drive, increasing collaboration, efficiency and cutting costs
• Produce a digital workflow system for day-to-day operations
• Develop inventory tracking system for real-time data
• Develop a complex bidding and estimate sheet
• Design direct mail campaign, targeting residential & commercial mailing routes within demographic criteria

Mountville, PA

• Led a team of 8 Designers, 5 Account Service Coordinators while supporting 85 sales reps across 8 states
• Supported a team responsible for 125 books, 8-12 cycles / year
• Led a.m./p.m. meetings on work priorities and monthly meetings with reports discussing KPI’s
• Facilitated conflict-resolution among clients, sales and production staff
• Worked on projects dedicated to streamlining processes for internal and external staff
• Wrote and delivered yearly performance reviews

• Responsible for 4 direct and 26 indirect reports
• Coached, mentored and trained reports on customer service, dissatisfied customers, listening and communication
• Initiated and led meetings to enhance efficiencies within an internal workflow
• Saved client relationships through diplomacy; taught conflict resolution skills to others
• Negotiated solutions to address response-driven business objectives

• Responsible for 10 direct and 6 indirect reports
• Assessed designers work against client needs, recommended improvement when needed
• Contacted sales reps and clients on ad copy via phone and email, providing high-level customer service
• Created and redesigned ads as needed
• Evaluated artists and art director annually

• Responsible for 10 direct reports
• Reviewed marketing and design of ads/provided feedback
• Problem-solved issues with programs and designs
• Created a digital books system, increasing efficiency and greatly reducing material and labor costs
• Developed handouts to designers with a focus on improved marketing and design principles

• Researched each client’s business
• Designed advertisements with a call to action, maximizing consumer response and engagement at the local level
• Recreated or designed logos in vector format