Chris Lovett Email and Phone Number

Building digital capabilities leveraging data science and modeling to personalize the web and e-commerce experience for fishersci.com and thermofisher.com

Currently teaching: Digital Marketing, Marketing Management and Marketing Research- Challenge students with real world marketing case studies that often include partnership with local business and universities. Past partnerships include the University of Pittsburgh School of Dentistry and local Pittsburgh startups- Combine traditional teaching methods with digital integration like blogs, social media, and MOOC elements to keep students engaged throughout semesters

Managed the overall strategy and team of the SAE.org's main web presence. Delivered:- Launched 3rd party chat bot integration on the website and developed overall chat communication strategy- Developed advanced Adobe tagging and reporting to replace outdated performance metrics- Managed team to develop an organization wide SLA process for web updates, cutting our queue down from over 300 requests to <20 in less than a year- Focused on strategy and delivery of content around digital events to replace in person events and revenue post covid

Made PNC's digital account opening experience best in class through innovation, user research, UX enhancements, and digital first decision management. Grew online sales from 5% to over 20% of total by reducing friction in the account opening process. Developed an omni-channel solution driven by digital to allow bankers to open accounts from anywhere - whether in a branch or at an onsite event. Developed roadmaps and strategies around all digital consumer deposit products with a focus on sales optimization and growth in all aspects of the digital buying funnel. CSPO (Certified Scrum Product Owner).Responsible for digital sales growth driven by:- Mobile first experiences- Innovation in account opening platform- User experience improvements- Online customer on boarding journey mapping and execution- UX Research and Human Centered Design- Expansion of account opening platform to new target markets

Innovator in the checking space charged with the development and design of new payment experiences while also maintaining the current checking portfolio in regard to value, retention, and loyalty.- Developed new on boarding experiences around customers needs and dreams leveraging tablet technology combined with the human in branch experience- Launched a new metric that measures not only customer value, but also engagement and connectivity to our products- Retention/Upgrade/Cross Sell - Lead cross functional teams on the development of multi channel communication efforts to increase wallet share and customer life-time value- Defined the Virtual Wallet customer end to end customer experience road map to reduce customer issues and ensure our customers are getting the most out of their experience from day one and onward- Led multiple projects partnering with the innovation marketing team and digital experience group centered around customer experience and human centered design

Developed 1:1 marketing campaigns based on customer journeys, behavior, and cross sell potential. Supported products included:- Checking (DDA)- Savings- Online Banking- Debit and Prepaid Cards- Reward Programs- Workplace Banking- University BankingMessages developed include retention, cross sell, and service messages that are highly relevant using propensity to buy models and sophisticated targeting to ensure we are talking to the right customers, with the right message, at the right timeManage multiple Customer Experience Channels and define the messages our customers see in each:- Online Banking- ATM- Inbound and Outbound Call Center- Banker Insights in BranchDeveloped and managed and manage a portfolio of over 100 customized messages

Develop and manage integrated marketing strategies to grow Virtual Wallet and overall Checking Households for PNC - Develop strategies and plans to increase awareness and usage for online and mobile banking across all business lines- Created creative guidelines for the experience and manage creative approval across multiple segments (University, Workplace, etc)- Detailed budget leadership (Forecasting) with responsibility across all of consumer marketing - Resident social media leader, developing social strategies and tactics for Virtual Wallet, Checking, Lending, Savings, and Credit Card

Marketing lead on a variety of core center store businesses at Giant Eagle, representing over 3.5 Billion in annual sales, including: o Grocery, Dairy, Frozen, Natural and Organic o Inedible Grocery (Pet, Paper, Cleaning) o Video, Photo and General MerchandiseDirectly managed one direct report and one shared resource, to achieve business objectivesMember of Giant Eagle's marketing leadership teamDeveloped shopper marketing plans for national CPG's including P&G, General Mills,Kellogg's, Kraft, and Unilever to drive sales growth and customer satisfactionKey lead in campaign measurementIntegrated new media plans into all traditional marketing plans, including targeted e-mail, web, and social mediaMarketing leadership on a variety of new brand and product launches, including Giant Eagle Express and Market District

Managed new packaging for multiple Black & Decker and DeWalt productsLed all new business efforts for the agencyDay-to-day marketing lead on a variety of clients ­ including pro-bono award winning work for multiple government supported agencies

Developed and executed business to business marketing plans for Perdue Farms and Campbell's Foods.

Worked on-site in clients offices to re-launch the Giant brand throughout the Baltimore/Washington DMACoordinated complete media integration for launch ­ TV, Radio, Print, POP, Web, and Public Relations

Managed the advertising and marketing account for the Ford Regional Co-OpDeveloped and executed marketing plans for TV, radio, newspaper, and In-Store POSBuilt relationships with over 100 automotive dealers Developed internal communications strategies with the field operations