Branding, revenue operations, content strategy, and talent acquisition are all skills I've utilized as an accomplished growth leader. I build teams, processes, strategies, and systems from the ground up enabling business growth. My work and experiences have been featured on CNN, Marketing Sherpa, Thrive Global, CBS Radio, Recruiter.com, and Glassdoor.Early in my career, I learned the power of storytelling and relationships. After spending nearly ten years in people operations — building and growing every aspect of HR and talent acquisition — I took my knack for connection and communication and moved into brand, marketing, and sales. As the current chief revenue officer at TSP, I leverage my knowledge of the roles both sales and marketing play in driving growth. Having ultimate accountability in aligning all revenue-generating departments, I utilize data to make informed decisions and focus on expansion and growth to ensure higher profitability.SELECTED RESULTS:• Built an outbound and inbound sales and marketing strategy that resulted in total pipeline growth of 57% and new opportunity pipeline growth of 103%• Researched and produced a cold outreach strategy consisting of ideal customer profiles, buyer personas, value propositions, outreach cadences, email templates, and call scripts• Conceptualized and published a bi-weekly newsletter campaign with 42% open rates and 57% click-through rates• Created a content marketing campaign increasing blog views by 172%, web sessions by 77%, and landing page views by 144%• Developed and launched an inbound recruiting strategy that increased filled positions by 33% while cutting the time to fill a position in half• Featured in podcasts and marketing videos raising support and awareness for North Texas Giving DayGiving back is also a big part of my DNA — primarily as the cofounder of Leighton’s Gift, a 501(c)(3) public charity. Our mission is to turn a tragedy into something positive by providing NICU families comfort, connection, and peace. I have also served as a chair, vice chair, ambassador, board member, and committee member for a variety of different nonprofits.Outside of work, I live that #dadlife to the fullest and love spending time with my family — usually at a rock climbing or cheer event. I enjoy health and fitness, a good bourbon, strong coffee, and watching my Longhorns in any sporting event. Hook ‘Em!
Listed skills include Employer Branding, Digital Marketing, Social Media, Employee Engagement, and 39 others.
