➤ Oversee and implement strategic processes to acheive product success throughout the entire customer lifecycle➤ Lead a cross-functional team to maximize brand awareness/exposure for company-wide value proposition through social media account management, website lead generation, 3rd party publishing content, and press releases➤ Communicate with all key stakeholder and leadership teams to ensure organzational synergy➤ Identify key areas of improvement (internally and externally) to maximize quality assurance from technical to business departments

➤ Establishing, launching, implementing, and leading this new Division, setting the product vision and business strategy along with the goals to measure success, as well as preparing short- and long-term sales forecasts.➤ Providing digital software solutions in combination with personalized, hands-on B2B consultation and training to franchise and independent dealers, independent entrepreneurs, management companies, advertising agencies, associations, and print media publications.➤ Creating a product offering of effective, efficient web-based marketing or inventory management solutions for a multitude of business functions, while catering to each individual customer by offering highly customized packages that are hyper-specific to situational needs.➤ Growing a diverse clientele portfolio, generating and maintaining mutually beneficial, long-standing strategic relationships with customers that have become irreplaceable partnerships, as well as exceeding executive management's expectations and company projections.➤ Partnering with the internal Product & Engineering team to stay up to date on upcoming product releases, and create roll-out plans to engage the relevant user community, customize training materials, and deploy new capabilities.➤ Consulting on technology stacks to maximize audience driven planning to GTM execution, developing product roadmaps that build alignment across teams and deliver value to users, while anticipating use cases in order to build a scalable platform with built in future proofing.

➤ Enhanced operational recruiting techniques, contributing to a 52% increase in profit margins and a 35% reduction in employee turnover, as well as built, continuously trained, managed, and supervised a team of 17 Operational Market Managers across the U.S.➤ Established and maintained a trusting, inclusive, and productive environment, providing positive reinforcement, constructive feedback, and suggestions to improve productivity, while maximizing efficiency through extensive process analysis and interdepartmental collaboration.➤ Increased revenue for the Division during the peak of the economic downturn by an average of $2.3MM per fiscal year consecutively from 2009 to 2012.➤ Devised strategies to ensure growth of programs enterprise-wide, identifying meticulous logistical strategies and implementing process and technology improvements that maximized output and minimized costs, including improving service route efficiency by 35%.➤ Built and maintained relationships with all department heads to make decisions about operational activity and strategic goals, while conducting operations-related market visits to engage staff and the client base, improving morale by 78% along with increasing customer retention by 52%.➤ Fostered strategic partnerships with Principals, Owners, GMs, GSMs, e-Commerce Directors, Controllers, and C-Level Officers, as well as networked and engaged independent advertising agencies, consultants, and 3rd party vendors, effectively managing the vendor relationships.➤ Advised and consulted dealers on online marketing software and effective lead generation strategies, and facilitated inventory product merging in accordance with OEM compliance through strategic relationships with website providers and other digital marketing providers.➤ Reviewed and approved weekly payroll, expenses, and billing for company-wide operating markets, as well as implemented an effective receivables collection strategy that reduced late payments by 73%.