Chris Lye Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Kirkland Arts Center (KAC) promotes artistic mastery and community participation in the visual arts through innovative educational programming, contemporary exhibitions, and dynamic events while providing stewardship of the historic Peter Kirk Building. Experience includes:- Gala Committee- Board recruitment- Marketing & Fundraising Committee- Diversity, Equity & Inclusion (DEI) Committee- Executive Director Search Committee

The Lo Kwee Seong Foundation (LKSF) provides resources for economic and educational empowerment for disadvantaged groups in Hong Kong. To reflect the spirit of our entrepreneurial founder Lo Kwee Seong these efforts are focused around biotech research, vocational education & training and Chinese arts & culture.

Kirkland, Wa, Us

The Kirkland Cultural Arts Commission is a volunteer board that works to help arts, culture and heritage grow and thrive in the City of Kirkland. Along with supporting art and cultural initiatives throughout the year the Kirkland Cultural Arts Commission advises the City Council on art acquisition and promotes strategic arts planning in Kirkland. The Cultural Arts Commission is charged with managing and curating the City's public art collection, including a 1 Percent for Art mandate for City projects over a certain threshold. In addition, the Cultural Arts Commission has partnered with neighborhood associations as well as private developers to expand the public art offerings.

Consulting & coaching for consumer-oriented small businesses. Areas of expertise include strategic and digital marketing,

Seattle, Wa, Us

• Managed product marketing and community management teams for TERA (PC MMO), Fruit Attacks (Mobile) and Pocket Platoons (Mobile)• Drove the North American brand & marketing strategy for TERA, including branding, update marketing, advertising, PR and Influencers, user acquisition, CRM and winback.• Worked with Business Intelligence (BI) team to analyze User Acquisition and Retention funnels to identify holes and develop tactics to address.• Developed strategies to leverage En Masse’s strengths in PC game publishing for the mobile market ACHIEVEMENTS• Redesign of UA funnel led to 5% rise in conversion• Marketing of the TERA Brawler update in Dec 2015 doubled average UA for 8 weeks• CRM Redesign of emails, focused targeting and subject line testing raised open rate of email marketing from 5% to 20%

Everett, Wa, Us

• Responsible for the brand & marketing strategy for Funko products including positioning, branding, messaging, social media, & content marketing.• Developed and launched the Marvel Collector Corps subscription box service in 2 months. Coordinated closely with Marvel licensing, PR, publishing and digital marketing teams for co-marketing.• Lead brand development & messaging for Vinyl Sugar, a new line of products from Funko.

Bellevue, Wa, Us

• Drove the global brand & marketing strategy for the Guild Wars franchise, including positioning, branding, messaging, advertising, social media, content marketing, events & tradeshows, licensing and ancillary marketing. Responsible for overall out-of-game acquisition and reactivation• Managed a 20+ person team that spans brand management, community management, website development, digital marketing and CRM for North America and Europe• Collaborated closely with game development teams on brand development, messaging, game demos, art assets & video trailers• Developed strategies with NCSOFT publishing teams including PR, Sales, Network Operations, eCommerce and Customer support.• Coordinated and provided assets and sign-off with KongZhong, our Chinese publishing partner for the marketing and launch of Guild Wars 2 in China• Managed multiple agencies with multi-million budgets for video trailer development, advertising media planning & creative and public relations.ACHIEVEMENTS- 3 million units in sales for Guild Wars 2 in the first 9 months of launch earning the distinction “Fastest selling Western MMO of all time” by DFC Intelligence- Launched one of the industry’s first Pre-sales program (where the customer pays for the game in full prior to release) for over 1 million units in sales- 1 million beta sign-ups for Guild Wars 2 in 48 hours- Worked with community team to grow our Facebook community from 100K to 1 million+ likes

Redmond, Washington, Us

Drove strategic planning of key gaming franchises including game concept evaluation, forecasting, positioning, messaging, brand development, competitive analysis, customer research, life-cycle management and ancillary licensing. Executed and coordinated global go-to-market activities including packaging, advertising, public relations & events, community development and retail. Managed Associate Product Manager, Community Manager and agencies. Key franchises include DUNGEON SIEGE (PC RPG), ASHERON'S CALL (MMOG), MYTHICA (MMOG) and JADE EMPIRE (XBX RPG).

Redmond, Washington, Us

• Directed strategic planning for Windows marketing for entertainment for new business opportunities, developed online and retail promotions to drive revenue.• XBOX Concept Team – Initiated product planning, SONY competitive analysis, and customer research as part of taskforce developing initial Xbox concept for Bill Gates and Steve Ballmer.

Redmond, Washington, Us

Online promotions and distribution marketing manager. If you ever downloaded a copy of IE 2 thru 4 to win a prize, or ordered it on CD - that was probably me!

Redmond, Washington, Us

Evangelizing platform technologies to developers including Windows 3.1, Windows NT, Multimedia and Internet Explorer.

Bachelor'S Degree, School Of Public And International Affairs

High School

Board Leadership Training