Chris Macgregor is a Vice President, Head of Design at SMS Assist, l.l.c.. He possess expertise in user experience, web design, information architecture, user interface design, user centered design and 28 more skills. Colleagues describe him as "When I sought to hire a head of design at SMS Assist, I was searching for a unicorn. I wanted a strong individual contributor who could personally contribute with UX architecture, design, and great writing skills. I also wanted a charismatic leader who could attract the best talent and lead with empathy. And I wanted someone who would be capable of envisioning the ideal, yet pragmatic when it came to working within real-world business constraints. It took me many months, but I found that unicorn in Chris MacGregor. He delivered all that and more. Chris passionately contributed to our great product culture and company spirit at large—a key power behind our annual Tech Showcase and Big Idea Fest Hackathon. He assembled one of the most talented design squads I’ve ever worked with and personally contributed to many visionary products. I believe the heart of great product is great design, and Chris helps make that happen!" and "I feel extremely lucky to have had Chris as my first manager in design; he has set the bar extremely high. Chris brought heart and soul to our design team. He was our biggest champion and always advocated for human-centered design. When Chris was my manager, I saw him help several entry-level UX designers begin their careers and nurture the careers of experienced designers. Chris brought and retained untapped talent to our team and was a great mentor and role model. I would be very happy with myself if I'm even a fraction of the leader he is in our field. I hope I get the privilege of working with him again. Any company would be extremely lucky to have Chris as the head of their design practice. He will set the gold standard for design at the company, create products with excellent UX, and lead a team that genuinely loves their jobs."