Chris Mackay Email & Phone Number

Salt Lake City, Ut, Us

Us

Marketing, branding, and merchandising professional services specializing in strategy, e-commerce solutions, assortment development, and campaign production/planning.

Huntington Beach, California, Us

Ca, Us

Planned and executed campaign plan, budget, and user experience to execute customer acquisition strategy. Owned product roadmap and planning for customer experience journey from communication strategy to conversion across e-commerce user flow.• Implemented the first integrated go-to-market calendar plan for hardware and software integration, which resulted in 120% traffic and revenue growth for the 2019 holiday season.• Grew CRM channel by prioritizing story development and calendar strategy to become the third most effective revenue tool for e-commerce.• Collaborated cross-functionally with game team, creative, development, UX and QA teams, bringing new approaches to identify key points of friction or fallout to improve user experience. • Delivered on ROAS and surpassed fiscal year revenue goals by proactively positioning during key moments, strengthening messaging to aid in competitive relevancy, and leveraging customer insight data to improve abandon cart metrics.

San Pietro Di Stabio, Ticino, Ch

Executed branding, communication, design, and campaign strategy across all commercial platforms. Including wholesale, direct-to-consumer, and b2b.• Prioritized target KPIs to grow the global community, brand visibility, e-commerce web traffic, and revenue.• Grew and managed new marketing team, which included; communications, social media, copy manager, digital marketing (contract), SEO (contract).• Identified trends based on customer data and market analytics for category and customer acquisition strategy. Findings used for merchandise development road map.• Implementation/maintenance of mixed channel global campaign calendar.• UX/UI web strategy for key campaign launches.• Successfully growing new direct-to-consumer traffic 100% in 2017 and 2018 through high impact acquisition initiatives.• Led conversion tracking initiative that improved cart conversion metrics by 10%.• Conception and go-to-market implementation of the new mountain bike category collection. (100% new growth for ASSOS).• Conception and go-to-market implementation of the ASSOS Speed Club (community and fan loyalty program).• Secured a multi-year partnership with World Tour Race, Amgen Tour of California, ASSOS's most successful commercial and visibility partnership to date.

San Pietro Di Stabio, Ticino, Ch

Implemented and managed continental campaign and budget strategy for media, wholesale, and direct-to-consumer channels. Led strategy for relaunch/repositioning of ASSOS brand in North America.• Executed PR, media, segmentation, and branding opportunities to increase ASSOS awareness in North America.• Hired and managed a team of in house field brand reps.• Launched field marketing strategy through mobile showroom that traveled events from coast to coast.• Supported ASSOS global marketing team to create a unified global message and align strategic branding partnerships to maximize global initiatives. These partnerships included Amgen Tour of California, BMC Racing, USA Cycling, and Global Cycling Network.

Park City, Ut, Us

Planned assortment, marketing strategy, and executed buying for men’s lifestyle, action sports, and fitness apparel brands. • Planned seasonal merchandise assortment and story plan.• Developed merchandise marketing strategy for introducing new and unique brands• Worked with planners to manage Product Life Cycle based on key business metrics; GMROI, Turn, GM%, OTB, demand sales, and shipped sales.• Product development and sourcing for private-label and SMU technical apparel.• Support with site product development team to ensure relevance and customer experience.• Managed 100+ brand relationships.• Established a 'Backcountry Lifestyle' merchandise and marketing strategy Backcountry’s transition from 100% technical apparel to everyday lifestyle.• Grew sales of men's lifestyle volume and unique brands to exceed 2014 and 2015 EBIDA goal.• Added 30+ unique brands for 2015 Backcountry 3.0 initiative.

Park City, Ut, Us

Planned assortment, marketing strategy, and executed buying for cycling apparel, shoes, and helmets.• Set merchandise assortment and segmentation of cycling apparel for Backcountry.com and CompetitiveCyclist.com• Worked with planners to manage Product Life Cycle based on key business metrics; GMROI, turn, GM%, OTB, demand sales, and shipped sales.• Product development and sourcing for private label, SMU technical apparel, and brand collaboration opportunities.• Created and prioritized marketing initiatives based on current and future inventory.• Aided site product development team to ensure relevance and customer experience.

Park City, Ut, Us

Assist in merchandise strategy, buying and inventory management for cycling apparel and accessories.• Plan merchandise assortment of 15 cycling apparel brands for Backcountry.com and CompetitiveCyclist.com• Work with planners to manage Product Life Cycle based on key business metrics; GMROI, Turn, GM%, OTB, demand sales and shipped sales.• Product development and sourcing for private label and SMU technical apparel.• Created and prioritized marketing initiatives based on current and future inventory.

-New 2011 social media projects in the works for all the Vina Brands (Vittoria, Northwave, 3T, Selle SanMarco)-Video Link http://www.vimeo.com/user1852589-Customer and Retailer Based Demos-Race/Event Experience -Tour of Flanders -Paris Roubaix -Tour of California -Tour of Utah -Sea Otter Classic Supervisor: John McKone

Seattle, Wa, Us

-Event marketing-Market research-Media tracking/planning -Social media-Athlete managementSupervisor: Casey Raymer

Cole Sport is a winter sport and cycling boutique in Park City Utah. During my time at Cole Sport I worked in retail sales and in the shipping/receiving department handling customer related warranties.Supervisor: David Hampson, Kathy Burke

Park City, Ut, Us

-Media planning-Athlete Management -Event Marketing, including on hill sporting events and PR opportunitiesSupervisor: Jim Mangan

Burlington, Vermont, Us

Demo Tech during the Park City stop of the Demo Tour

This project was a full length snowboard film produced for Park City Mountain Resort to promote their professional team and terrain park.This film was produced by Jim Mangan who was also the director of action sports marketing at the time it was completed.Supervisor: Jim Mangan

Core snowboard and skateboard retailSupervisor: Jeff Perry, Ben Pellegrino