Leading all elements of an integrated marketing including media, brand, product and solution marketing, content and thought leadership, campaigns, demand generation, digital marketing, events, public relations, and strategic communications for Kestra Holdings, an ecosystem of financial firms delivering a suite of wealth management solutions for financial professionals with $123B Assets Under Advisement and $53B Assets Under Management. https://yhoo.it/3nue1akRecent Awards🔹 2024 Marketing Department of the Year -- Stevie Award, Silver from America Business Awards🔹 2024 Marketing Disruptor of the Year -- Stevie Award, Silver from American Business Awards🔹 2024 Lead Generation Small and Medium Business -- B2 Award, Silver from Association of National Advertisers (ANA)🔹 2024 Digital Marketing Campaign of the Year -- Wealthie Award, Finalist🔹 2024 B2B Marketing Strategy -- Drum Award, Nomination for Campaign (Finalist)

Elected member of the Board of Directors that provides governance, strategic direction and fiduciary oversight for the UCLA Alumni Association serving more than 600,000 members to enrich the lives of alumni and involve them in UCLA's future. The Board sets the long-term direction of the organization and oversees approval of the association’s annual budget. Have served on the Strategy, Finance, Audit and Governance & Nominations Committees.

Selected for membership in Chief, a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Led global marketing team of 300 professionals creating preference, loyalty and revenue among ecosystem partners including deployment of Partner Marketing Programs, Education and Communications to 80,000 partners. Recognized as one of the most powerful women in the channel in the Power 100 Women of the Channel selected by Computer Reseller News in 2020 and 2021. ● Achieved $336M pipeline in one quarter and averted potential comarketing pipeline loss representing 40% of sales pipeline during Covid pandemic by innovating new funding approach essential to supporting digital partner marketing platform.● Grew portfolio of services within Partner Ecosystem by repositioning and expanding global messaging from reselling hardware to building new technology solutions and services with third-party companies.● Modernized Partner Loyalty Program and improved client journey by enhancing visual branding on digital platform, reducing webpages by 84%, and streamlining tools to 10 strategic platforms.Achieved $336M pipeline in one quarter and averted potential comarketing pipeline loss representing 40% of sales pipeline during Covid pandemic by innovating new funding approach essential to supporting digital partner marketing platform.● Grew portfolio of services within Partner Ecosystem by repositioning and expanding global messaging from reselling hardware to building new technology solutions and services with third-party companies.● Modernized Partner Loyalty Program and improved client journey by enhancing visual branding on digital platform, reducing webpages by 84%, and streamlining tools to 10 strategic platforms.● Executive sponsor of Women at IBM NYC group focused on attracting, retaining, and advancing women at the company.

Established strategic direction for global marketing team supporting world’s largest IT captive financier with $30B in total assets and 125K+ clients spanning 40+ countries in 20+ industries. Led 50-person team in marketing, communications, and product initiatives that enhanced buyers’ digital experience and engagement through ease of use. Created extensions to IBM financial offerings and provided objective insights to improve annual sales volume.● Transformed IGF global website by eliminating 965 web pages in five weeks and reducing digital footprint and external contractor reliance, which realized $400K in annual savings, 13% engagement increase, and surpassed IBM benchmark by 12 points.● Effectively responded to sales leader requests for additional marketing funding across geographies by reducing existing website content by 71% and costs by 75%, which allowed for 200% increase in requested marketing budgets.● Won IBM CMO Award for ‘Best Use of Agile Methods and Effectiveness in Marketing’.● Championed innovative proprietary market research and strategic analysis of 2.2M records that identified top seven drivers of success, which provided critical insights for evaluating and strategically prioritizing deals.● Spearheaded online education and career development initiative by leading 11-person geographically dispersed cross-functional team in building Career and Skills Portal using AI to optimize career paths and third-party verified Digital Badge Program.● Curated 400+ courses using existing resources in nine weeks to support 4K employees, which raised employee scores by five points with portal averaging over 1K visits per month. ● Introduced Net Promoter Score (NPS) Program as Chief Client Advocacy Officer by leading implementation and activating NPS team, which improved ‘likelihood to recommend’ score for IGF to 63, one of the highest companywide.Executive Sponsor of IGF Women's Group focused on developing, retaining, and advancing high potential women.

Galvanized advancements for $XXXM Could Managed Services division by leading global team to maximize revenue through marketing of industry-leading business resilience and compliance management products. Assessed global market opportunities to prioritize investments and support sustainable growth through demand generation campaigns and seller enablement across regions, products, and segments. ● Exceeded annual ‘Marketing Win Revenue’ target by 30% ($25M), benchmark rate for conversion of ‘Validated Lead Revenue to Win Revenue’ by 29%, and benchmark rate for conversion of number of ‘Leads to Win’ by 15%.● Launched inaugural CMS Unica 9.1 campaign that surpassed IBM engagement and conversion benchmarks and achieved 45% lower cost per lead and 32% lower cost per win relative to other Cloud campaigns. ● Eliminated 90% of existing web pages and facilitated self-directed buyer’s journey to optimize client digital experience, increase conversion rates, and enhance alignment with marketing campaigns.

Defined opportunity and marketing strategy for Consulting, Systems Integration, and Application Management services that delivered 19% of IBM’s total annual revenue. Crafted portfolio positioning, value propositions, and messaging that resonated with buying audiences. ● Established Portfolio Marketing Discipline with GBS and inaugural Marketing Business Plans across 10 lines of business, unifying messaging across campaigns to expand marketing impact and reach at no cost.● Created multichannel campaign showcasing results from proprietary C-suite study spanning 21 industries and 70 countries; study overperformed on download projections by ≈2000% and campaign received two EFFIE awards for Marketing Effectiveness (Branded Content & Branded Utility). ● Selected to oversee marketing training at Centers of Excellence within growth markets primarily in Middle East, Africa, and India, which bolstered skills of 525 marketing professionals and promoted uniform messaging worldwide.

Led global marketing team responsible for supporting revenue generation in 90+ countries that generated 10% of IBM’s profit. ● Launched first B2B Financing App, rolling out to 33 countries with a $4B commitment in financing for Business Partners generated 170 news stories globally and 3 million social media impressions. ● Initiated first ever test of Personalized marketing at IBM to improve response rates of web-delivered offers for IBM Global Financing and Software Group by targeting buyers online with personalized offers.● Lecturer on Branding and Corporate Character at the Yale School of Management for the Mandela Washington Fellowship for Young African Leaders Initiative (YALI) established by President Obama to develop 500 of Africa’s most dynamic young leaders to empower them through academic coursework, leadership training, and networking.

Provided pro bono consulting to the eThekwini Municipality including Durban South Africa on Economic Development June 2014 to September 2014Press Announcement on eThekwini Municipal Website http://www.durban.gov.za/Resource_Centre/Press_Releases/Pages/Durban-Wins-IBM-Smart-City-Challenge-Grant.aspxSmarter Cities Challenge Blog https://smartercitieschallenge.wordpress.com/author/cmaclaughlin/

Directed IBM Centennial Marketing program for IBM Worldwide Brand and Field Enablement by controlling $XXXM budget and overseeing team of 160+ global staff in executing brand quality education and best practices. Headed project office with 10 teams and orchestrated development of 100 iconic moments in IBM history that were featured across digital channels, events, and annual report. ● Orchestrated EFFIE award-winning corporate marketing program for IBM Centennial with 10 separate projects and innovated research plan that effectively measured impact of Centennial activities● Increased favorability rating with key constituents by 15% on brand differentiators and 16% on favorable selling environment, and greatly enhanced employee knowledge of IBM’s history and global impact.● Created and organized hands-on training in Brand Quality to over 4.5K internal customers and agency partners across 20+ locations.

Joined start-up team in newly formed region to expand growth in 98 countries in Middle East, Africa, Russia, Central and Eastern Europe.

Led IBM’s Partner Loyalty program serving 100,000 Business Partner Worldwide

Global Vice President, Marketing Computer Services Industry 2004 - 2007Global Director, Marketing, ISV Alliance Solutions 2003 – 2004 Global Director, Marketing, Solutions Planning 2001 – 2002 Global Director, Marketing Management, Sales & Distribution 2000 – 2001 Global Senior Integrated Marketing Communications Manager, Sales & Distribution 1998 – 2000 Global Advertising Manager, IBM Global Industries and North America 1996 – 1998

Handling advertising for American Express, Fortune Magazine and IBM. Developed Marketing Programs that contributed to 4 silver Effie Awards for marketing effectiveness: 1993 Green Card, 1994 Green Card, 1995 American Express for Charge Against Hunger, 1998 American Express for Charge Against Hunger