As the Head of Brand Design at Jio – India's leading telecommunications and technology brand – I play a pivotal role in our mission to digitalise India from my base in the UK. We're on a mission to enhance the lives of all Indians through technology. With a background in prestigious firms like Wolff Olins, Gretel, Re, and as the Executive Creative Director for Interbrand Australia, my career spans over 22 years in the design industry. My journey has been marked by a relentless pursuit of solving intricate brand challenges and a passion for crafting beautifully compelling brand identities and design systems.I pride myself on being a strategically minded creative thinker, an accomplished brand identity designer, brand strategist, writer, and an enthusiast of technology. My philosophy centres around leveraging design not just for aesthetic appeal, but as a transformative force for brands, inside and out.Design, to me, is about making things better for people - inspiring societies, shifting perspectives, and making global change. I believe in combination of magic and logic to solve any problem, the emotive power of motion, and the transformative potential of AI to augment our creativity into the next generation of design. My portfolio is a testament to this philosophy, with transformative projects for iconic brands like Jio, Sydney Opera House, Paramount, Opera Australia, and leading Australian telecommunications companies, Telstra and Optus. My international experience includes spearheading the rebranding of Paramount Network and Slate, alongside collaborations with giants like Apple, Nike, Knoll, and LinkedIn.Recognised as one of Australia's Power 20 by Australian Creative magazine in 2012 for my creative bravery, my work has also been honoured by the world’s most esteemed awards bodies, including Cannes, D&AD, AGDA, Red Dot, Clio, Type Directors Club, and IDCA.Beyond my professional achievements, I'm dedicated to sharing my insights on design and branding's capacity to foster change. This commitment is evidenced by my frequent writing, speaking engagements, and lecturing, most notably my acclaimed 2016 tour 'How to make brands and influence people' across Australia.Discover more at chrismaclean.co.uk