Chris Mallon Email & Phone Number

North Chicago, Illinois, Us

Lead a team of Business Technology Solutions (BTS) systems analysts, developers, and project managers to deliver marketing technology projects for Humira, Skyrizi and Rinvoq.Support the Patient Services Innovation Team (PSIT) as the BTS Technology Solutions Lead. Successfully driving end-to-end solution designs by identifying data and platform needs for multiple PSIT use cases. Helped to drive strategy and innovation for each use case.Build data pipelines to support SFMC audience segmentation/personalization, ML model development and MABI measurement reporting.Led data enablement efforts to support many initiatives including Humira’s Expanded Immunology Marketplace (EIMP) communication campaign which included email, SMS, and direct mail tactics.

Chicago, Illinois, Us

Managed Enterprise Edition of Salesforce Marketing Cloud. Leveraged automation tools to support SFMC journeys, audience segmentation and personalization.Applied broad marketing technology experience to develop system integrations, efficient processes, and workflows.Developed and managed new, modular content based, email production workflow using SMFC Content Builder. Eliminated the need for dedicated HTML/CSS developers to support email production.Developed and implemented project management workflows using Microsoft Power Automate and dramatically increased productivity, accuracy, and collaboration between teams.Collaborated with internal teams and external agencies to implement strategy and tactics for consumer database growth, lead acquisition and constituent engagement.Monitored email deliverability and sender reputation using Validity’s Everest/Return Path monitoring service. Implemented the use of dynamic suppression lists to mitigate deliverability issues.Provided solutions to address complex business problems using excellent analytical, diplomatic, and creative problem-solving skills.

Chicago, Illinois, Us

Northfield, Il, Us

Planned and managed the development of digital marketing programs to support lead generation, customer acquisition, retention, brand awareness and subscription management. Managed marketing technology infrastructure and database segmentation strategy for all healthcare market segments. Responsible for the development and optimization of marketing data in the CRM.Developed campaign strategies, workflows and lead scoring models that delivered customer engagement insights and opportunities to sales.Collaborated with brand strategy team, content managers, website developers and social media team to ensure content, tactics and other cross-channel strategies were aligned.Provided reports on program KPIs. Leveraged data insights to inform future strategic decisions.Trained marketing team members on digital marketing best practices and testing strategies. Provided ongoing training to familiarize staff with new digital marketing tools. Educated and coached sales teams to advance CRM adoption.Delivered recommendations to marketing and sales leadership for expanding digital strategy. Contributed vision and guidance toward developing a comprehensive marketing technology roadmap.

Northfield, Il, Us

Arlington Heights, Il, Us

Responsible for the oversight and deployment of multi-channel marketing campaigns. Designed efficient workflow strategies and developed a company-wide campaign management tool using Microsoft SharePoint. Managed BlueHornet enterprise email service. Designed and programmed custom HTML/CSS email templates.Managed the design and production of all marketing materials. Managed in-house design staff, freelance designers, copywriters, and programmers.Produced more than 80 individual plastic surgery practice websites for the WebGOLD website development program. Doubled website sales for three consecutive years.Developed website for the Plastic Surgery Foundation (thepsf.org). Trained staff to publish content using Catalyst website content management system.Provided direction, strategy and design for the ASPS corporate brand and brand development for all ASPS products and programs. Developed new corporate identity for the Plastic Surgery Foundation.

Managed studio artists, freelancers and third-party vendors. Assisted sales force with new prospect presentations. Produced print materials, creative imaging, design, and web development. Developed production workflows that improved efficiency. Implemented digital asset management system.