Chris Marra Email & Phone Number

Bradenton, Fl, Us

Bradenton, Fl, Us

Bloomfield, Ct, Us

Support the development of the annual marketing strategy to enable the key strategic priorities defined by the alliance, market and business strategies.Oversee and support the development and delivery of broker, client and customer marketing strategies.Review all marketing creative and collateral created for the alliance, ensuring co-branding consistency, compliance and product accuracy.Communicate / socialize Cigna + Oscar marketing strategies and campaigns to cross functional partners for awareness and input.Collaborate with brand and media team for planning and execution of alliance media strategy.Report on marketing campaign results.Ensure legal / compliance reviews meet regulatory requirements.Collaborate with finance to monitor, track and ensure adherence to overall marketing budget.

Bloomfield, Ct, Us

Hartford, Ct, Us

Partnering with marketing business leaders and executives on the development of fully integrated marketing strategies and plans.Leading internal and external agencies through the development and execution of integrated marketing plans to increase top-of-mind brand awareness.Creating and evaluating enterprise brand measurement tools and studies in partnership with marketing research. Optimizing digital, offline & social performance across all devices for display, video & content partnerships.Developing creative briefs utilizing consumer insights, market research and competitive intelligence to build out relevant content. Spearheading the creation of media mix & attribution models to improve efficiency of our investment.Procuring solutions that minimize ad fraud, increase viewability and protect the brand. Managing the overall media sponsorship program with Major League Baseball inclusive of events, branded content, national broadcast TV, in-stadium, PR and digital.Onboarding mar-tech solutions, media and creative agencies through selection, contracting and billing. Managing our overall budget and forecast for integrated marketing for media, creative services & sponsorships

Bloomfield, Ct, Us

Leading the development and training for Cigna’s first brand center & digital asset management system. Contributing to the development of an enhanced brand identity system, including visual/verbal/naming/architecture, guidelines, artwork, and associated rights and permissions.Main contact for brand guidance & support on digital, social and mobile brand governance.Directing external brand strategy/creative agencies and in-house creative services to execute quality campaigns and programs in support of team goals.

Bloomfield, Ct, Us

Stewarding the Cigna “GO YOU” brand & consumer voice within all acquisition, retention and broker communications Directing digital & direct response marketing programs with internal and external agency partnersDeveloping integrated communications strategy, platform and test plansManaging creative & content development process for lead capture, retargeting, campaign landing pages, quote tools, cigna.com, social and mobile

Lenexa, Kansas, Us

Delivering the most efficient CPL/CPA for our consumer drive-to-web initiatives. Evaluating consumer insights, developing breakthrough messages and optimizing media and creative is the day to day focus. Analyzing backend and frontend metrics to optimize mass and online channels.

Holmdel, New Jersey, Us

Provided leadership and direction that inspired internal and external marketing teams through competitive brand challenges. Drove consumer brand research that uncovered qualitative and quantitative insights fueling acquisition and loyalty marketing initiatives. Ensured proper implementation of standards through the creation of a codified brand strategy that leveraged the mind-share of company-wide departments, agency partners and the voice of the consumer. Led an internal team of four and six agency partners through budgeting, projections and optimization of media and messaging that significantly impacted ROI for drive to web platforms, call centers and regional/national retailers. Analyzed brand health data, consumer insights and competitive intelligence in order to create branding standards, improve creative strategy and media testing strategies on Network, National Cable, Syndication and key Sponsorship media buys. Direct oversight of 16MM annual budget allocated to agency service fees, creative and overhead production costs. Shared oversight for 80MM broadcast, 60MM online, 30MM DM and 5MM in Print/Alt Media annual budgets.Managed the creative development and production of DRTV campaigns utilizing and arsenal of long and short form (1:20, :60, :30 and :15) ad units that increased awareness, enhanced product knowledge and ultimately resulting in more qualified prospect flow for all channels. Developed brand awareness and lead generation programs for Retail partners (Walmart, Circuit City, Best Buy) key sports sponsorships, (NFL, Notre Dame Football, NASCAR, NJ Nets) and network sponsorships such as Comic Relief, VH1 and MTV.Re-launched refer-a-friend, win-back and existing customer e-marketing programs resulting in churn reduction and lift in acquisition.

Developed new business with key accounts such as Verizon Wireless and CIT.Developed new prospect database and direct marketing strategy.Provided key insight and intelligence into account planning.

Managed key accounts (AT&T, Household International & Harley Davidson Financial) and agency personnel through the creation of impactful marketing concepts.Lead strategic development and implementation of integrated campaigns, interactive advertising, direct mail and ongoing management of accounts.Enhanced company-wide processes for defining, implementing and assuring top quality execution.Managed day-to-day operations for sales, marketing, promotions, creative, production and research departments.Recruited, hired and managed a team of fourteen employees.