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Chris Marra Email & Phone Number
Brand, Digital and Integrated Media Leader
at
Cigna
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Brand, Digital and Integrated Media Leader
Location
Bradenton, Florida, United States
Company size
Who is Chris Marra? Overview
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Quick answer
Chris Marra is listed as Brand, Digital and Integrated Media Leader at Cigna, a company with 29491 employees, based in Bradenton, Florida, United States. AeroLeads shows a matched LinkedIn profile for Chris Marra.
Chris Marra previously worked as Strategic Marketing Senior Advisor at Cigna and Brand, Digital and Integrated Marketing Advisor at Cigna. Chris Marra holds Ba, Political Science from University Of Connecticut.
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Email format at Cigna
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Cigna
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Profile bio
About Chris Marra
I am an accomplished marketing & creative specialist, who possesses a rare blend of major brand advertising skills coupled and extensive direct response (ROI) driven expertise in TV, digital, direct, mobile, social, events & retail channels. I have led internal and external teams through B2C & B2B - brand research initiatives producing valuable insights that maximized brand exposure. My day-to-day focus is delivering an enhanced brand experience while optimizing the impact of broadcast, online and offline media. My next challenge is in a high energy, customer driven organization where my skills and experience will drive increased brand value, media efficiencies and revenue growth.Specialties: B2C & B2B - Brand development, research, communications strategy, creative strategy, media strategy, content development, agency management, sponsorships, project planning, budgeting and forecasting for multi-channel marketing efforts including broadcast, online, offline, retail, tradeshows, corporate communications and PR initiatives.Industries: Commercial Insurance, Healthcare, Technology, Telecom, Post-Secondary Education, Financial Services and Staffing.
Current workplace
Chris Marra's current company
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Cigna
10 roles · 21 years
Chris Marra work experience
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Strategic Marketing Senior Advisor
CurrentSupport the development of the annual marketing strategy to enable the key strategic priorities defined by the alliance, market and business strategies.Oversee and support the development and delivery of broker, client and customer marketing strategies.Review all marketing creative and collateral created for the alliance, ensuring co-branding consistency.
Jun 2021 - Present
Brand, Digital And Integrated Marketing Advisor
Current
Jun 2021 - Present
Director Integrated Marketing & Brand Campaign Management
Partnering with marketing business leaders and executives on the development of fully integrated marketing strategies and plans.Leading internal and external agencies through the development and execution of integrated marketing plans to increase top-of-mind brand awareness.Creating and evaluating enterprise brand measurement tools and studies in.
May 2015 - Jun 2021
Maketing Communications Manager - Global Brand Management
Leading the development and training for Cigna’s first brand center & digital asset management system. Contributing to the development of an enhanced brand identity system, including visual/verbal/naming/architecture, guidelines, artwork, and associated rights and permissions.Main contact for brand guidance & support on digital, social and mobile brand.
Dec 2013 - May 2015
Marketing Communications Manager - Individual & Family Plans
Stewarding the Cigna “GO YOU” brand & consumer voice within all acquisition, retention and broker communications Directing digital & direct response marketing programs with internal and external agency partnersDeveloping integrated communications strategy, platform and test plansManaging creative & content development process for lead capture, retargeting.
Aug 2011 - Dec 2013
Marketing Director
Delivering the most efficient CPL/CPA for our consumer drive-to-web initiatives. Evaluating consumer insights, developing breakthrough messages and optimizing media and creative is the day to day focus. Analyzing backend and frontend metrics to optimize mass and online channels.
Mar 2010 - Dec 2010
Director Marketing Communications
Provided leadership and direction that inspired internal and external marketing teams through competitive brand challenges. Drove consumer brand research that uncovered qualitative and quantitative insights fueling acquisition and loyalty marketing initiatives. Ensured proper implementation of standards through the creation of a codified brand strategy.
Oct 2006 - Jun 2009
Business Development Consultant
Spark Consulting
Developed new business with key accounts such as Verizon Wireless and CIT.Developed new prospect database and direct marketing strategy.Provided key insight and intelligence into account planning.
2005 - 2006
~1 yr
Vp Account Director
The Marra Group
Managed key accounts (AT&T, Household International & Harley Davidson Financial) and agency personnel through the creation of impactful marketing concepts.Lead strategic development and implementation of integrated campaigns, interactive advertising, direct mail and ongoing management of accounts.Enhanced company-wide processes for defining, implementing.
Jan 1992 - Jan 2005
1 education record
Chris Marra education
-
University Of Connecticut
FAQ
Frequently asked questions about Chris Marra
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What company does Chris Marra work for?
Chris Marra works for Cigna.
What is Chris Marra's role at Cigna?
Chris Marra is listed as Brand, Digital and Integrated Media Leader at Cigna.
Where is Chris Marra based?
Chris Marra is based in Bradenton, Florida, United States while working with Cigna.
What companies has Chris Marra worked for?
Chris Marra has worked for Cigna, The Hartford, Education Dynamics, Vonage, and Spark Consulting.
How can I contact Chris Marra?
You can use AeroLeads to view verified contact signals for Chris Marra at Cigna, including work email, phone, and LinkedIn data when available.
What schools did Chris Marra attend?
Chris Marra holds Ba, Political Science from University Of Connecticut.
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