Hired to transition the business from white boards and yellow pads to software. Responsible for creating and implementing process and procedure for Sales, Operations and Finance in order to stabilize the business and prepare it for growth. Ultimately, build a more valuable business for all stakeholders.

Motive by Design does not fit into a box. My solutions are rooted in a very simple concept which states that all problems in business stem from a misaligned perception of value between two or more human beings. Today that misalignment more often than not is enhanced by technology. As business people, we have become incredibly dependent on machines and many times forget that at one point there was a human on the other end of our electronic experience that was trying to communicate a value with us. Data and Analytics can provide solutions for delivering that value in a significantly improved manner. I am focused on teaching organizations how to build customized hybrid analytic (use Big Data here for buzz word compliance;) solutions with motivation designs that allow value to flow freely and accurately to each link in their value chain in order to grow revenue.

Consulted the CEO and Co Founder of an innovative BI technology start-up in the CDM (collective decision making) segment of business intelligence. Responsible for co-designing strategies for Business Development. Built a basic TAM, SAM, SOM that identified an ideal target market, built and filled the pipeline with executive contacts at Fortune 2,000 companies in the $500M to $5B range.

I was brought in as an outside consultant by the CEO to help turnaround this startup. The original business model revolved around building a predictive analytics engine that would provide manufacturers with the data and analytics necessary to reduce losses created by oversupplying the demands of their market. I was able to provide detailed information on why the target industry would not place significant value in this product. Assisted in identifying a revenue model and brand strategy that utilized existing assets to create value for a different target market within the same industry.

Supplied the Founder with the strategy and team that created the ability to raise capital for a relaunch of this company. Post funding worked with Founder, CEO and Board to identify brand position and target market. Lead negotiations with Virage Logic on a DSP licensing agreement for the world's most advanced digital audio processing engine. Created a go-to market strategy that circumnavigated minimum order requirements from NMB (factory) in order to reduce financial risks on inventory during the launch phase. Provided key insights on how to influence value to increase margin for the target market.

Mentored the CEO and Investor on industry specific sales and marketing strategies. Built and managed the road map and goals. Restructured the national sales force. Provided an EU strategy and execution plan. Created additional revenue streams by engaging parallel markets with a secondary sales force. Provided brand strategy to support the above. Provided key insights to founders on a profitable exit strategy.

Mentored the CEO and Investor on sales and marketing strategies. Identified and revealed the industries processes and benchmarks for the different levels of distribution. Within 90 days, was able to build a national A grade sales force of over 100 reps and two sales managers. Sales growth was in the triple digits from these efforts and the company was able to execute on their expectations.

Owned and operated a sales and marketing agency in the lifestyle industry. Acquired the primary sales and marketing contract for the world's second largest snowboard company at the time, Ride Snowboards. Survived through the organization's IPO, and subsequent acquisition by K2 Sports. Eventually the parent company was taken from $300M to $1.5B. With this client I closed on multi-million dollar annual sales goals with a 100% commission based compositions structure by utilizing innovative marketing tactics. Responsible for regional sales and marketing efforts as well as forecasts and advisory board duties. Advisory board duties included identifying national trends and collaborating on marketing and sales strategies to be implemented two years forward looking for multiple brands within the K2 Sports organization.